Episode 623: The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialdini

Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say “yes,” Cialdini explains how small changes in your approach can lead to significant improvements in marketing, sales, and overall influence. From understanding the power of reciprocity to leveraging social proof and authority, this conversation is packed with actionable insights that can transform your business strategies and elevate your impact.

Chapters:

• 00:00:00 – Welcome to Perpetual Traffic Podcast!
• 00:00:32 – Meet Dr. Robert Cialdini: The Godfather of Influence
• 00:02:01 – How a Broken Pen Shaped Dr. Cialdini’s Career Path
• 00:05:47 – Unveiling the Seven Principles of Persuasion
• 00:07:26 – Why Reciprocation and Liking Drive Influence
• 00:09:36 – Harnessing Authority and Social Proof for Better Marketing
• 00:12:51 – The Role of Scarcity and Commitment in Decision Making
• 00:17:26 – The Power of Unity in Ethical Influence
• 00:24:15 – Learning from Past Mistakes: A Key to Credibility
• 00:25:38 – Admitting Weakness: A Surprising Strength in Persuasion
• 00:26:53 – The Subtle Power of Language in Influence
• 00:30:49 – Why Reviews Matter: The Psychology Behind Feedback
• 00:34:05 – The Towel Study: A Real-World Example of Social Proof
• 00:36:22 – Why Timeless Principles of Influence Still Work Today
• 00:42:50 – How to Connect with Dr. Cialdini and Learn More
• 00:44:24 – Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:

• Cialdini Website
• Influence: The Psychology of Persuasion
• Pre-Suasion: Channeling Attention for Change
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!