Episode 634: Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry

AI marketing expert Russ Henneberry is sharing his advice on how marketers can leverage AI tools to their full potential. From his journey in digital marketing to the creation of AI marketing hubs, Russ will walk you through the usual mistakes marketers make with AI and how to solve them by customizing AI to your specific business needs. Be sure to tune in to hear how to overcome the “cold start” problem and use AI to enhance your content creation, copywriting, and overall marketing strategy.

Chapters

• 00:00:00 – Welcome to Perpetual Traffic: Your Guide to AI Marketing
• 00:00:22 – Meet Russ Henneberry: From Digital Marketer to AI Specialist
• 00:01:15 – The Power of AI: Why Most Marketers Get It Wrong
• 00:03:23 – Russ’s Journey: From Boredom to AI Pioneer
• 00:10:01 – How to Build Your Own AI Marketing Hub
• 00:15:32 – Customize AI to Speak Your Business’s Language
• 00:17:52 – Practical AI Hubs: Why Your Marketing Needs One
• 00:20:50 – Solving the Cold Start Problem with AI Content Creation
• 00:22:37 – Step-by-Step: Building a Successful AI Marketing Hub
• 00:23:53 – Supercharge Copywriting and Content Creation with AI
• 00:25:22 – Data Integration: How AI Can Elevate Your Marketing
• 00:28:03 – Real-World Applications: Why AI is the Future of Marketing
• 00:29:17 – Context is Everything: AI Efficiency Explained
• 00:31:40 – The Future of AI: Where Marketing is Heading
• 00:37:00 – Special Offers and Final Thoughts: Get Ahead with AI

LINKS AND RESOURCES:

• Join theCLICK
• Russ Henneberry on LinkedIn
• Untouchables
• Digital Marketing For Dummies (For Dummies (Business & Personal Finance)
• Claude AI
• ChatGPT
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!