Episode 638: The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business

Ralph Burns and chief strategist John Moran from Tier 11 break down a detailed case study focused on optimizing a Google ad campaign for a service-based client. They discuss the challenges of scaling in competitive markets using a two-step strategy combining TCPA and MaxClicks campaigns. John talks about how they achieved a 140% revenue increase while reducing ad spend by 27%, providing insights into managing media efficiency and gaining early wins. It’s a deep dive into the mechanics of ad optimization, with key takeaways for marketers looking to fine-tune their strategies.

Chapters

• 00:00:00 – Kickoff: Diving Into Q4 Strategies and Case Studies
• 00:05:00 – Unveiling the Dual Prong Strategy
• 00:10:00 – Breaking Down the Campaign Setup
• 00:15:00 – MaxClicks Delivers Early Wins
• 00:20:00 – TCPA vs. MaxClicks: A Winning Combo
• 00:25:00 – Targeting the Right Audience with Smart Bidding
• 00:30:00 – Knowing Your Client’s Business: A Key to Success
• 00:35:00 – Reviewing State-by-State Ad Performance
• 00:40:00 – Scaling Smartly Through Seasonal Shifts
• 00:45:00 – Leveraging Audience Data for Better Ads
• 00:50:00 – Looking Ahead: Next Steps for Campaign Growth

LINKS AND RESOURCES:

• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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