Episode 641: [BodySculpting Case Study] How We Made $2,304,177 in Delayed Revenue on $609,526 in Ad Spend

Ralph and Lauren are talking about the power of brand-building and marketing strategies that go beyond typical sales tactics. They explore how case studies from diverse industries—like the spa and beauty sectors—point out  the importance of a full-funnel approach, from initial brand awareness to strategic entry offers that pave the way for higher-value conversions. Drawing from real client results, they stress the value of patient, data-informed decisions and share insights on crafting a layered marketing strategy. As they look ahead to the holiday season, Ralph and Lauren also touch on Black Friday preparations, urging listeners to leverage unique, value-driven offers to stand out in a competitive market.

Chapters

• 00:00:00 – Introduction to Perpetual Traffic Podcast
• 00:00:24 – Celebrating Audience Success Stories and Wins
• 00:02:00 – Leveraging Podcasting for Brand Growth
• 00:05:23 – Overview of Today’s Case Study
• 00:08:29 – Targeted Solutions for Spa Industry
• 00:13:07 – Data-Driven Marketing for Better Results
• 00:17:35 – Revenue Analysis and Calculating ROAS
• 00:19:06 – Understanding Customer Journey and Spending
• 00:21:10 – Impact of Brand Lift on Conversions
• 00:23:15 – Competitive Strategies for Saturated Markets
• 00:26:47 – Crafting a Complete Funnel Strategy
• 00:28:46 – Preparing Brands for Black Friday
• 00:31:04 – Closing Remarks and Upcoming Topics

LINKS AND RESOURCES:

• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Webinarcon – The #1 Mastermind Event for Webinars
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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