Episode 653: 5 Irresistible Shopify Features You NEVER Knew About…But Must

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Ralph Burns and Lauren Petrullo host Andrius Baranauskas, Head of Product at Shopify, to explore Shopify’s latest Winter Editions update. The conversation digs into the platform’s shift toward enhancing existing features for a streamlined merchant experience. Key highlights include the expansion of “Shop Campaigns,” Shopify’s dynamic marketing tool, to all merchants, and the power of the Shop App for customer acquisition and retention. The episode also unpacks how Shopify leverages data to optimize customer lifetime value and reduce marketing complexity, offering practical insights for merchants at any stage of growth.

Chapters:

  • 00:00:00 – Opening the Shopify Winter Door
  • 00:01:00 – Boring Edition or Game-Changer?
  • 00:02:15 – The Boring That Makes You Listen
  • 00:04:02 – Not Boring: The Hidden Side
  • 00:07:43 – Marketing Magic: Shopify’s Take
  • 00:12:55 – Shop Campaigns: Simplicity in Strategy
  • 00:16:20 – Shop App: The Secret Weapon
  • 00:23:39 – Privacy and Precision: Audience Insights
  • 00:27:58 – Sales Doubled? Here’s How
  • 00:28:59 – Aiming Smarter: Targeting Evolution
  • 00:29:30 – Cracking the Ad Benchmark Code
  • 00:30:41 – Capitalizing on Ecosystem Synergy
  • 00:33:37 – Customer Costs That Pay Off
  • 00:35:40 – Incentives That Adapt to You
  • 00:38:08 – Success Stories in Simple Campaigns
  • 00:42:46 – Ecosystem Deep Dive and Future Look
  • 00:51:49 – Personalizing the Shop App Journey
  • 00:56:58 – Final Words: Resources You’ll Need

LINKS AND RESOURCES:

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Mentioned in this episode:

AdCritter for Agencies

Tier 11 Data Suite

Read the Transcript below:

5 Irresistible Shopify Features You NEVER Knew About…But Must

5 Irresistible Shopify Features You NEVER Knew About…But Must

Ralph: [00:00:00] All right. So today’s show is just a little bit different. We’re going to have the folks from Shopify come on perpetual traffic here today and explain a lot of the new releases, a lot of the stuff that’s coming out now and into 2025. And they do this twice a year, what they call a Shopify additions.

Ralph: They do it in the summer and they do it. In the winter, and we just so happen to have both agency owners here, but also Lauren is running a Shopify store. We have a tier 11 Shopify store. We don’t really sell a whole lot on it. So I think it’s important for us to show this to you guys. Cause this is a little bit of a departure of some of their previous additions, which I know you and your team, you guys go through this really specifically with all the different updates.

Ralph: And there’s like hundreds of updates that Shopify does on it. Twice yearly basis. Obviously they’re doing it not just at this time of year, but they’re doing it throughout the entire year. So, um, as [00:01:00] you can see here today, definitely head on over to our YouTube channel at perpetual traffic. com forward slash YouTube.

Ralph: You can actually see the inside, the, the boring and not boring edition. We’re going to be showing you today, the not boring edition. So did I explain addition correctly? Uh, Lauren, like how, how do you use it? Like, what’s your take on it?

Lauren: Uh, so this being winter 25 and coming out in December 2024 is like massive because usually we don’t, we wait till like January, February. So one, I’m super excited because everyone’s going to be on holiday break and not working. And I’m going to, Beat all of you guys, because we are, we, I don’t know. We, we check this out.

Lauren: There’s always so many new updates and like our two Shopify developers, like comb through all of this and then build full recommendation plans of what we’re implementing, what we’re recommending. It’s a huge uptick. Cause a lot of the times these additions have new features. It’s when Shopify email had launched.

Lauren: It’s when metafields became available across all different areas. It’s like, it’s. Changing so much. A lot of times you’ll [00:02:00] see, uh, these additions launch quasi attacks on apps where they’re making a, uh, inferior version of popular apps available for free included in the shop by subscriptions. But this edition specifically.

Lauren: Is the boring edition and I am so here for it and so grateful for it because look sometimes these editions come out and they’re better than nothing solutions for Shopify store owners when there is a Platinum premium app available, but sometimes these apps cost 400 plus dollars a month, and a lot of Shopify store owners want basic bundling or subscription level products.

Lauren: So Shopify creates a basic version, and they’re not always mature enough to use. So this boring edition is like going back to everything that they’ve created in many areas and being boring about their updates, but making them fantastically better.

Ralph: Yeah. So anyway, so if you’re watching on YouTube, you can see actually the [00:03:00] boring update, the boring edition. So this looks like an old school website from like 20 years ago,

Lauren: this looks like Craigslist

Ralph: don’t Craig’s list. Yeah. It’s so funny. Cause if you go and we’ll leave links in the show notes for this, obviously for the past additions, if you’ve never seen the past additions, like they are super high end production.

Lauren: Sexy

Ralph: like. Sexy does that like seriously cool designs? This one, however, is completely different. Like, how do you, how do you get across literally hundreds of

Lauren: they have a print button. They have a print button. Who prints

Ralph: I know nobody. Although my wife does my mother, my mother in law does. Yeah.

Lauren: I just clicked the button, Ralph. Oh my gosh, they legit have it available. It’s nine sheets of paper, and when you click it, it does like that

Ralph: there it is right

Lauren: school printing noise.

Ralph: There’s the old school printing. You can see the DMZ like laser jet, the DMZ that’s our, the area between Jen and my office, [00:04:00] we call it the DMZ anyway, the demilitarized zone. Uh, so anyway, so yeah, so all of this, so we’re going to click on the not boring button over here. And I’ve already watched a little bit of this.

Ralph: I think this is the first time that Lauren has seen it. So it’d be very interesting to see what, Yeah

Lauren: I thought it was like a game they made the not boring edition. I thought it was a game I didn’t realize delivered the information! Rake and roll, pigs!

Ralph: rock and roll pigs The pixel compliance session recording solutions,

Lauren: This is a huge lawsuit!

Ralph: yeah delivered by singing pigs You’ve got to be kidding me.

Lauren: You should be doing

Lauren: the guitar riff,

Ralph: I should be doing the guitar riff. I’m going to mute the, the, uh, the guitar playing pigs here. You can actually do it like old school style [00:05:00] with a remote control button. And you can

Lauren: Anyone under the age of 25 doesn’t understand why there are numbers on a remote

Ralph: Right. Like, why are there numbers, right? Where’s the Netflix numbers. So now I just, and now we’re onto guitar playing guy here for self serve return API. So anyway, so we’re only on like update 51. I haven’t gone through all of them. I think there’s like 150 plus

Lauren: Over.

Ralph: over. Well, we’ll

Lauren: And let’s just

Lauren: keep doing the channel. I

Ralph: five, one, look at that.

Lauren: mean

Ralph: All right. This is how you used to actually watch TV for those of you who don’t know what a remote 150, there it is a little bit of a delay here. All right. We have motorcycle guy, uh, customers in Italy. Oh, I, I went back to 52. Anyway, this is absolutely hysterical. So it’s like, this is just cool. Like [00:06:00] Shopify is just a cool company.

Ralph: Like they just do things differently. And I think this

Lauren: they’ve hired, they’ve hired, Gen Z’ers. There’s

Lauren: no way a boomer came up with this. But I bet you, I bet you Gen Z’ers were partnering with boomers to be like, how do we bridge the gap

Ralph: Yeah, I’ll

Lauren: generations?

Ralph: it probably. Right. So anyway, so that’s, that’s it. We’ve only gone through it. Like we know there’s 151 updates here. There’s probably even more, uh, really excited to have the folks from Shopify here to talk through some of those updates. We can’t get to all 151, but

Lauren: wait, wait, there’s also, did you see that there’s a phone number? I’m

Ralph: barely.

Lauren: gonna call the phone number right now. Look, exit out of that.

Ralph: Phone

Lauren: Welcome to Shopify Edition. Yes. It’s a boring address. To listen to our updates for online, press 1 now. For

Ralph: So

Lauren: press 2. Oh my gosh, they, just, [00:07:00] clicked the 1 844 774 0779 number and it immediately opens up FaceTime. I’m on my laptop and Lauren’s actually on her phone. So you can do it both ways. So it automatically dialed. From the boring page, Shopify.

Lauren: it will read you these updates. So you can print it out, you can watch it online, watch it on TV, call in. Oh my gosh, I hope they’re gonna give us numbers on this, and I 100 percent want to buy this boring t shirt now.

Ralph: Totally. I just actually got two for my kids. Hopefully they don’t listen to this show. I know they don’t listen to the show for our stocking stuffers from Santa. So anyway, get a boring t shirt.

Ralph: without further ado, let’s get to the main show here on perpetual traffic with our special guests, Shopify, [00:08:00] Hello and welcome to the Birkbeck Tool Traffic Podcast. This is your host, Ralph Burns, founder and CEO of Tier11, alongside my awesome co host

Lauren: Lauren E. Petrullo, founder of Mongoose Media.

Ralph: We are pretty excited today. I mean, this is a, company we’ve talked about probably for every one of our 600 plus episodes. And we finally have them on here talking about it. Like we pretty much advocate, like if you’re an e commerce store and you’re on one of those other guys, you should go over to this platform.

Ralph: In fact, I know agencies that won’t even accept clients unless they’re on this platform

Lauren: Mine included.

Ralph: yours included, and we are talking about Shopify, our favorite e commerce platform in the world. So really excited to have Andras Baranowskis, I didn’t really even pronounce it. I didn’t nail it. Baranowskis, anyway, he’s the head of product at Shopify here to talk about a lot of things [00:09:00] that are going on.

Ralph: A lot of new reveals because there’s a new product that’s coming out here. and it’s already actually come out. As well as just talking to Shopify tech. Yeah. So this is fresh, fresh news, Lauren, pretty excited to have Maris here. So welcome to perpetual traffic.

Andrius: Thank you. Thanks for having me here. I’m very excited. And then the surname was pronounced pretty well, pretty well.

Ralph: I give it two tries. but anyway, I gotta leave this over to Lauren. Cause she is like the Shopify techie expert here. all I know is. , the easiest way to get an e commerce store up and running is on Shopify.

Ralph: That’s sort of where I sort of begin and end. And then obviously the placement of the pixel and all the tracking that goes along with it is super easy, but there’s a lot of new stuff that’s coming down the line. So, Lauren, fire away.

Lauren: Well, like full disclosure for anyone that’s listening, like I’ve personally owned three Shopify stores. I use Shopify POS and, as stated earlier, I don’t work with clients that use non Shopify. , it’s too [00:10:00] difficult of an ecosystem. So like, yeah, obviously major actual fan. Of Shopify. I mean, there’s always pros and cons to every e commerce platform, but if you’re listening to this now, like it’s additions is out.

Lauren: The winter additions come out. It’s the, it’s earlier than usual. I know that they always have such a bundle. Of updates that come out twice a year. And so now we’re super excited because you get to hear and like, not have to go through all and all and all because, oh my gosh, sometimes and just like, no offense, but there’s so many updates that you give in these additions.

Lauren: Like it takes hours to sift through all of them. Like you are, you’re doing like a hundred products and one edition and past ones before. Like that’s a lot, but this time is a little different this time. It’s a lot of new stuff, but it’s not like new new it’s like Improved new it’s like back to foundations new. So can you tell us a little high level of like What additions winter editions 24 is all about.

Andrius: For sure. addition is a special [00:11:00] thing at Shopify. So every, every six months we launch, a new edition and new Shopify edition that tells a very comprehensive, very visual product story about the latest things that we’ve launched, updates, enhancements all over. Like our platform and, and you Lauren, you’re, you’re right.

Andrius: There’s often like more than a hundred of them. And, it’s usually a visual feast. If you go to shop. com and you look into the previous edition, they look so nice. , every edition has. That’s one thing is that there’s like a lot of features, but visually, it’s so, it’s so, so nice. this edition, however, is different as, as, as rightly pointed out, and we’ve made a bold move, not to ship new products and just focus on making sure that our existing products.

Andrius: Work much better and also that they work much better together.so what you’re seeing is, a lot of bit, boring, gritty details that will have. A lot of impact. and,our goal at Shopify is ensuring [00:12:00] that merchants, when that merchants make more money. and, the reason why they’re going to win now, why they’re going to win tomorrow is because Shopify is so future proof and innovating, better than ever before.

Andrius: specifically in my own area, uh,. We do have a new development and not a new feature that the feature that was launched. A bit more than a year ago to all merchants in the U. S., all plus merchants in the U. S., Shop Campaigns, is now available to all clients. so now all merchants are able to scale their, their marketing and grow the Shop Campaigns to, to reach and acquire new customers, to engage the customers that they need to bring back and so on.

Andrius: So I’m, I’m very, very excited about this, this addition.

Lauren: So Shopify plus stores. So those that don’t know you have to pay a premium to get access to that. And, that can be costly. There’s a break even point because you get discounts on the credit [00:13:00] card transactions and unlock a whole host of benefits, which one of my favorite has been able to have the dev store or like the internationalization, you can have multiple sort of fronts, but there’s been a lot of, Features that have been exclusive to Shopify plus so shop campaign specifically is now set up for all stores But I bet there are a lot of people listening that have no idea what shop campaigns do Even is, do you mind going into what that is specifically,

Andrius: yeah. Shop campaigns. in very short term is your marketing on autopilot. So we simplify the customer acquisition altogether with the product. and you can think about this as something that is risk free, very low maintenance and so on. So when you go on to set up a shop campaign to start Advertising using that product, you have two types of campaigns.

Andrius: You can do new customers or you can re engage labs customers. And that’s, by the way, is very new thing that we launched in autumn and you only need to set [00:14:00] three things. First, you name the prize that you’re willing to pay for the new customer re engage customers. So your customer acquisition cost or CAC that we often call in the industry.

Andrius: You also indicate return on ad spend target. So how much do you want? In return for that, spend, and then you set the budget. So three things, the cost, the return on that spend and the budget. And you can also choose to expand your campaign on the third party surfaces, such as matter and Google, because by default, your campaign is going to run on the shop app.

Andrius: And we take care of the rest. So we take care of the creative. We take care of the targeting part. We take care of the placements. and we also choose the right incentive. So there’s very, very little time necessary to set things up. Very little maintenance involved. it’s. It’s super easy. Just set and forget.

Andrius: And on top of that, , we also provide a prediction on how your campaign is going to perform. So based on whatever you set up based on the prize that you entrance on, you can very clearly see [00:15:00] how that campaign is going to run. What are the results that you can expect? so you can actually set it up correctly on the first go.

Andrius: so yeah, this is paid marketing on autopilot.

Lauren: which is like something where a lot of people listening, they might be like media buyers who are specialists in one platform or another, or their brand owners that are like, how do I know if my media buyer is effective? You’re like, this is an easy thing that the brand owner or a junior marketer can set up.

Lauren: Cause it’s just the three parameters, but you talked specifically about it being default to the shop. Which is where those shop campaigns go. So like, I’m stoked about this because like, Oh, I talk about shops a lot. Like. Metashops, or like unique marketplaces, and like, I feel bad, Andres, and like, forgive me, Ralph and listeners, like, I don’t like telling people about ShopApp, because it feels like a secret, but like, now we’re just gonna blow the lid out, and be like, yeah, this is a really, really great placement.

Lauren: For your ads. So with shop app specifically, like you just talked about how you can do [00:16:00] like repeat buyers and you’re using Shopify directly, which is where the sales happen. Can you talk a little bit more about what shop app and why that is so impactful for a lot of, I’m just, I’m just assuming half the people listening are pretending they know this and don’t like actually know this.

Lauren: Like they’ve heard about this and you’re like, okay, I really need to pay attention because yes, you do. Sorry. Wait,

Andrius: Yeah. , shop App is the consumer facing app, that is already used and trusted by millions of shoppers. So if, let’s say today you open, is App Store and you look at the shopping category, shop is going to be one of the, the most downloaded, the one of the most popular apps, out there. And, what Shop enables for Shopify merchants is engaging with buyers that.

Andrius: Otherwise would be very, very hard to reach, and very, very broad buyer base. And every day we see thousands of buyers being connected to independent brands for the first time. and that discovery is actually very, very beautiful experience. So if you open the shop up, you see like full page. Merchant [00:17:00] presentation where they can be represented by products, but they can also be represented by video, which is always very impressive and allows brands to tell their own story.

Andrius: and when you use a tool like shop campaigns, it’s possible to get even more of this acquiring new customers for a brand and in this risk free manner, the fixed price and low maintenance.what I think is also worth talking about is how shop, is helpful reengaging, the repeat buyers and, and how it benefits, merchants on Shopify.

Andrius: we, we see that the buyers on the app are a lot more likely to return. we see that, almost, almost 60 percent of orders are coming from repeat buyers. and

Lauren: percent are repeat buyers.

Andrius: and,, the way we think about the app,, and all of that repeat buying behavior is that hey, like shop app is an app that, that is a super tool, super power that, Shopify merchants have.

Andrius: It’s an app that otherwise would be very, very, very hard. For merchants to have individually, [00:18:00] but, working together, they can actually have that presence, have that presence on the mobile phone, have that real estate on the phone. And, something that is used by many, many, many people in North America, and at the install base, that is very hard, if not impossible to achieve individually.

Andrius: And then having, The leverage of tools that exist on a mobile phone, like push notifications, being featured in emails and driving traffic into that that mobile app, is something that’s now possible. That was would be very, very hard.

Lauren: Yeah, that burden has always been put on the retailer to create their own app. And like, again, just selfishly speaking, like I’ve, I’ve seen purchases come in through the shop app without me having to do anything. And then I was like, what is this? And then I like went down this huge rabbit hole and again, like, Oh, I feel like so guilty, but also like, so mad that I’m like revealing this like secret.

Lauren: But I got really harbored in because it’s just like bonus sales. And now like the idea of. to tap into the repeat customers. I [00:19:00] mean, repeat customers are so hard. Like you’re emailing them, you’re SMSing them. I mean, again, this is in North America. We’ve just had a huge presidential election. There’s black Friday.

Lauren: It’s like notification fatigue. But you’ve been talking about how like the, like returning customer and more like you mentioned before, there’s like the lapsed customer and like how powerful that is. And then even like, with how this is coming in with additions, like the, like the newest launch, like we’ve now got better strategy to get lapsed customers, the people that ignored us for so long.

Lauren: And you’re like, why didn’t you repeat you? Silly, silly, go see you.

Andrius: yeah, yeah, that’s that’s that’s something we launched very recently. so, it’s, it’s not a targeting feature. You in the past, the only group that you could target that you could target. Customers, and we were very, very, very good at that and bringing you new customers. but we’ve always heard from our merchants that, hey, that they, there’s another, segment, [00:20:00] another customer base that they really want to reach and they face great difficulty doing that.

Andrius: Other customers that haven’t bought for a few months. And, and we call that laps customers. and when we were talking to merchants, merchants very clearly said, Hey, like, we typically use email marketing for this. but some of the audiences are like. Much harder to reach, especially if they haven’t engaged with the brand for quite a while.

Andrius: and what, what we do here is we, we allow and we give tools for merchants to confidently target customers based on their last purchase date. So let’s say, hey, if you want to engage customers who haven’t bought from you for the last nine months, but bought before, here’s the tool. To do that, so you can precisely target those customers, but the very personalized offer inside the shop app, again, you set the dedicated customer acquisition cost.

Andrius: You’re willing to pay. You set the return on ad spend target for this cohort and you run the campaign. And this is 1 of the things that, that we’ve seen and heard time and time and time again [00:21:00] that, hey, I might be willing to pay this price for a new customer. But I’m not willing to pay the same price to reengage that customer because merchants think about the life and value of the customer.

Andrius: And that just doesn’t make sense for them. Right. So, and this is why we created this flexibility where, hey, you can specify one price for new customers and a different price for to reengage your, Plus customer base laps customer base and bring them back to you and bring them back to to make a purchase.

Andrius: and, and this is this is really not about just enhancing sales. It’s about driving lifetime value of the customer, which is very, very valuable as we, as we go through the holiday season.

Ralph: So Andrew, so we were just with a client that is in the non e commerce space. They actually sell more of like they’re in the hospitality space and they spent tens of thousands of dollars on an app. And they told us, they said [00:22:00] they have a 70 percent close rate when they use an app and here you guys are offering.

Ralph: I don’t think we’ve ever talked about this. Here on the show. And we’ve got a lot of Shopify users to listen to the show. It’s like this thing is completely free. And just due to the fact that some of the stats that you’re talking about, repeat visitors, the buyer experience is that much better. I mean, this is an absolute no brainer.

Ralph: This is almost like the best kept secret that we haven’t talked about. And I think Lauren, I know we’ve obviously talked about, the in app apps, this is a game changer just in itself. I don’t think people in our audience really understand exactly how impactful that really is.

Ralph: And we understand how friction free it is on an app. And here you guys are offering it for free as just like, why would anybody not do that? And some of the most major brands that use Shopify are already using it. I just want to call

Andrius: yeah.

Ralph: to

Andrius: Yeah,

Ralph: the listener. Like, if you’re not using it, like you should be doing it right now.

Ralph: You’re an e commerce store. It [00:23:00] might be a little bit too late for Black Friday, Cyber Monday. Maybe it’s not, for next year. but like, this is a game changer just unto itself.

Andrius: and one thing that is very, very interesting about mobile apps is how much they reduce the friction that often exists in the environment. So you have the customer who signed in all the time. they don’t need to enter any details in the checkout. Their experience can be personalized. it’s also frictionless.

Andrius: That then enables both, easier ability to reach that customer, but also to convert them once they land in the app. And that’s very useful. that, and, and something that is very, very hard to achieve independently.

Ralph: Yeah, for sure. So talk to us about Shopify audiences, tracking, obviously in the app, I mean, that’s all stuff that you guys are capturing, how you sort of deal with like the privacy issues with a lot of the other platforms like Facebook, Meta, all that, like explain that to us. Cause that’s a big topic of conversation here on the show and, what are your solutions in order to [00:24:00] mitigate a lot of that?

Ralph: They’re

Andrius: Yeah, I think that, the audience is story and audiences of the product was the first product that, we’ve launched in this, space. And, I think it’s also worth, Talking a bit about how we got there and, why are we even doing, things , in the marketing domain? We saw that marketing and even more specifically paid marketing advertising Is is a super important area, Shopify.

Andrius: we want to create a world that has way more entrepreneurs than it has today. And, and for anyone who has that dream, our job is to offer them the best chance to start a business. And when we look into different areas that have friction in that process,there are many of them, but one of the biggest areas is marketing and advertising.

Andrius: And it’s one of the key activities that merchants do in day to day life. If you look at where the. Merchants time is spent. They constantly think about, Hey, how can I bring more business through through marketing? Where do they spend money? It’s this area and so on. [00:25:00] And, when we ask our merchants was their number one problem, it’s, it’s getting customers.

Andrius: It’s getting sales, getting new customers through the door. There’s so much friction there. And, then, then I just entered the space and I was talking to merchants. I was talking to partners and so on. We, we all saw that, Hey, marketing is hard. and it is getting harder all the time. There’s so many different platforms to run ads.

Andrius: There are so many different ways to acquire customers. Setting up the campaigns is difficult. Costs constantly grow. you rightly point out that privacy laws changed and the platform changed.

Lauren: And they’re still

Andrius: need to do different things. Yes. It’s changing all the time.

Ralph: right? Yeah. It’s not getting any better.

Andrius: yeah, exactly. And I was, I was performance marketer myself for, for, for a bit of time, 10, 12 years ago acquiring installs for an app.

Andrius: that’s, that’s now the largest fashion resale marketplace in the world. and even then, the marketing was, was, was difficult. It was a very, very difficult job. For someone who has some experience in [00:26:00] that space, and it’s difficult job for an experienced marketer, and it’s almost impossible if you’re just starting to grow and, and this is a real tax on on our merchants ability to grow, many, many, many merchants could grow their business faster if the advertising spent would be more predictable, if it would be more effective, and if there would be no complexity or or complexity.

Andrius: Or. Complexity about the space that it is today. and in order to solve for this, for the changing landscape, for the marketing performance deteriorating at that time, we first created a product that is now known as audiences. And then later we added campaigns to the mix that we just talked about. And, and the difference between these two products is that the chopper audiences, we help merchants to run their existing ads better, and campaigns.

Andrius: We simplify the experience altogether. And, and what happens with audiences is, audiences in that you can discover it using Shopify app star. You can just install it. you opt in into a [00:27:00] data cop where merchants pull data together.to generate like thousands and millions off of insights that then are used to deliver performance, and they connect their accounts on different platforms.

Andrius: So we do support matter. We support Google. There’s Pinterest, Tiktok, create here and snap. You connect the accounts wherever you advertise. And then based on these insights, we Create you an audience that is exported to those platforms and you apply them to the assets that you run to the campaigns that you run and, and this leads to better performance.

Andrius: For example, we see that most merchants using retargeting feature generating retargeting audiences and applying them on on these largest platforms. They double or more. They retargeting audience. Which then means a lot lower cost per acquisition off of the customers. This is an audience that is most of the time, most than the best performing one.

Andrius: And, and you can double down on [00:28:00] it now and you can get a lot more. You can, you can double sales that are coming from the segment. and, and that’s, that’s the impact that’s, that, that, that the merchants see using the product.

Lauren: I mean we’ve used audiences and we have the direct feeds that go into it The same as like we do with clevio and wherever we can get as much data that we can put into the algorithms Because we’re in this like data drought Essentially, like we, you can’t, always circumvent the cookies and everything else.

Lauren: So like, for sure, like we’ve been using that, but like in that space, right. So what, like, go back, like with what we’ve got live today, right. With additions, like how has that changed? Like what, what improvements have been made beyond making it more accessible to smaller audiences? Like what, what is additions doing?

Lauren: That’s, Differently for the user. Like, how is it, I’m essentially just saying like calling out places that you might have launched prematurely before that weren’t ready and now they’re going to be better.

Andrius: Yeah, so. [00:29:00] If I go specifically to audiences, and if I look back through this year, there has been a lot of change, and and some of that changes is going to be, shared in addition. But some of that change happened even before it. and, and this is this is a product that just keeps improving, keeps getting better through the year.

Andrius: And, I’ve talked about retargeting audiences, right? And that’s something that improved, significantly. We had the announcement earlier this year. We shared the data points about doubling the retargeting audiences, doubling orders that coming come come from those audiences. we’ve also introduced a benchmark feature comparing your ad performance to, similar stars and being very accurate.

Andrius: Thank you. granular about it. So let’s say, you have a merchant that is selling custom made T shirts and they’re an apparel retailer, but they are not the same as, let’s say, high end dress designer on the one inside that are very relevant to their part of the business. And this is where we automatically generate and understand what is a similar star called heart.

Andrius: For this [00:30:00] merchant, so the benchmarks are really relevant for them, and they can compare their campaign performance to similar merchants in that space, not just like any apparel retailer and using that product.

Andrius:

Lauren: every agency ever that’s getting like the conversations. It’s like, well, I saw this thing on Tik TOK and it’s working for X, Y, Z, and it becomes like irrelevant benchmarks. And it’s like this unicorn status that at least we’ve, we’ve in the past, I’m sure you felt this too, where it’s like.

Lauren: I was like, I, I can’t compare you to a well funded t shirt brand. Yes. You’re in the same category, but there’s a thousand and a half other things that are different. And so that that’s. I at least if you’re the marketer that’s listening and you have those ptsd conversations that sometimes like make you twitch this just helps level the playing field and have honest conversations or if you’re the brand owner to understand that like when you’re winning because i think like a lot of the stuff andrews that you’re talking about [00:31:00] Like if you don’t know Shopify capital has been a thing that like Shopify has addressed for a lot of business owners who said the previous issue they had was they didn’t have money because inventory so Shopify capital is always popping up on the app like oh you get so much money.

Lauren: Being faunted in my face every single day. I’m like, Ooh, that’s a lot. But that’s like been a way that Shopify has tried to help the entrepreneur end user. Now you’re bringing in this marketing stuff. It’s almost like you’re making your own ecosystem to say, Hey, Jeff Bezos, you’re not the only place that people go to shop at.

Lauren: I’m like facilitating the end user because. Like Ralph, like we, we know it there’s like there’s a Shopify store open like every six minutes or something and not all stores are successful and it’s, it’s hard. It’s really, really hard. But you’re a tech software tech solution that’s trying to mitigate that burden for a lot of people.

Lauren: So it’s like almost in the like putting my costume conspiracy hat on like you’re protecting the entire ecosystem. Like you’re building the Disney world of e commerce

Andrius: yeah, we’re, we’re, removing the friction from like all of the parts of [00:32:00] entrepreneur journey when you really think about it. And marketing is one of the most difficult parts. So , that’s the thing.

Ralph: I think that’s super important for any sort of startup with a Shopify store. It’s like, what’s my benchmark in the space? I mean, that also gives you a pretty good idea of like what your new cost for acquiring customers should be to a certain degree, because that’s one of the most challenging things.

Ralph: That’s probably the most challenging thing that we face as an agency is getting the NCAC or the new cost to acquire a customer down to a level that makes sense, not only on the front end, but also. For lifetime value. We always say, well, you got to look at your backend data and chances are that’s usually inside Shopify, but a lot of these tools just make it easier for people to be able to navigate.

Ralph: Because cost to acquire a customer, the advertising costs, marketing, and all the platforms we just mentioned, they’re not going down anytime soon. So you have to be that much smarter, like with your messaging, with your voice, also knowing what’s the [00:33:00] benchmark in the industry, maybe not going after a specific niche because it is too expensive for you based upon your cost of goods sold.

Ralph: Like all these are super important business insights that you give to startups, entrepreneurs, budding entrepreneurs that want to leave the corporate world.these are huge tools.

Andrius: Yeah, and, maybe changing the space a bit. And I want to go back a bit to convince product because I think it’s very relevant to this conversation in terms of understanding your performance, comparing your performance to, across different platforms and enjoy getting a sense of how well you’re doing.

Andrius: I think the important topic is also incentives. Incentives that you give to your buyers. That’s an important part of the customer journey in terms of incentives you deploy. For example, you run a campaign on any of the larger app platforms out there, you pay for visibility there, right? You pay for the traffic

Andrius: coming in.

Andrius: Yeah, the [00:34:00] impressions. And then, when the buyer actually lands on your store, you, Most of the time you offer a first time purchase discount, like a code to

Andrius: and things like that.

Lauren: off 10

Andrius: Yeah,

Lauren: off. You have to incentivize them You just paid for them to be here. Now. Let me give away even more margin.

Ralph: They give away more

Ralph: bottom line. Right.

Lauren: friday year round

Andrius: yeah, exactly. So, so your customer acquisition cost actually consists of at least two parts.

Andrius: The first you pay to that platform and the second, there’s additional expense to get that customer across the finish line on your store from your own margin, right? And, an interesting thing with shop campaigns, is again, like this is an, as an autopilot, right? So all of this is taken care of for you.

Andrius: and, you specify the customer acquisition costs you want to pay. This is the actual price you pay and, and shop campaign, takes care of the incentive itself. And often involves the incentive. We call it the shop offer to help that customer to convert initially or to, to, to win back that [00:35:00] customer.

Lauren: so you provide that shopify provides that discount not from the Business owner not from the product cost of goods and margin You’re again in this like Disney World protection of we have hotels and golf courses and parks. You never have to leave except for leaving from the airport to get to the park.

Lauren: You’re just you’re containing the ecosystem so that the user and the business owner have a safe and good experience to come

Andrius: Yeah, and this is, and this is possible because you have experience, experience and understanding of the funnel. And, we can identify the right size of the incentive. So incentive doesn’t need to be always 15, right? it can be dynamic depending on who the customer is

Lauren: Well, that’s huge.

Andrius: right, the right type of incentive and, and so on.

Andrius: And,

Andrius: and there are like, yeah,

Lauren: I’m, sorry, i’m like take that back. There’s some people like we don’t skip over that part. so

Ralph: Andrew, so we need to become

Ralph: your hype crew here. Like you [00:36:00] just like throw out like the 60%, like you said 60 percent before. And now like a lot of these, Lauren reiterate that point for the audience. Cause I know they weren’t listening the first time.

Lauren: essentially making an an incentive love language We all know about like the different love languages. Are you like a gift giver quality timer now? You’re saying like hey, we’re gonna give you the The incentive love language and like it’s going to be a dynamic based off of your buying behavior because again, in that ecosystem, you, you own that data, you already know that data because they’re shopping across bajillions of Shopify stores already.

Lauren: Whoa.

Andrius: And on top of that, there’s, there’s another thing is that there are also other factors that, that influence, how conversion happens, not only if it happens, but that’s what the basket size doesn’t happen. Right? So, because, if you’re a marketer, if you’re a merchant, you are seeking certain back basket size, because that indicates what kind of life and value you’re going to get on

Andrius: top.

Andrius: And because you’re able. Yes, exactly. And because you’re able [00:37:00] to set your target return on ad span, let’s say you have the customer acquisition cost of 50 and your target ad spend of three. So this basically means that you expect the transaction to happen at roughly 150 basket size, right? and and this is where the system that at this bar and shop campaigns is very smart because you can deploy various ways to actually influence that this transaction that happens at that time.

Andrius: we deploy things like minimum order value as necessary, in order for you to unlock that incentive as an example.

Lauren: That’s like, we all cheat the system. We’re always like free shipping and we increase it to be 10 percent over what average order value is so that we can push that up. And you’re just saying you’re able to contribute that within your campaigns directly

Ralph: you can do this in real time, like as it actually happens, individual to the individual user as individual to the individual shopper.

Andrius: we, we, we, we can be, we can be smart about it because you have, you said the last target and our goal is to deliver on that target. [00:38:00] Then we are getting smarter and smarter and smarter over time in terms of how we do that. And we also see merchants, really nailing this, this thing where, Hey. They,they experiment carrying like one campaign.

Andrius: They over time, they improve into another one and they reach the result where the, the basket size that they have using shop campaigns is even higher than their online star and the lifetime value is very comparable, which is, which is rare for any paid acquisition channel when you’re comparing it against like the blended thing across the board.

Andrius: So

Ralph: make sure I get this, so you will automatically figure out what the discount will be. As well as on the back end, if the AOV isn’t necessarily, or the cost to acquire a new customer, obviously that affects sort of your discount on the front end, but then also AOV, are there upsells that are automatically added?

Ralph: To increase AOV in order to make sure that the campaigns are running profitably. [00:39:00] Is that what I’m hearing you say?

Andrius: not, not yet. We don’t have upsell

Andrius: today.

Ralph: that would be like Disney world,

Andrius: yeah, this is, this is an obvious area. It’s an obvious area.

Andrius: to do.

Ralph: That’s

Andrius: We, actually are, are suggesting certain products as you go through the, through the journey, as you go through the, through the funnel. and, and this is one of the areas where we still need to go get faster, faster, smarter, and, and look, I think with, This product, there is just so much space for improvement in terms of making sure that we are super efficient and very smart while isolating all of that complexity from the merchant.

Andrius: Again, merchant says only three things that they care and they think about. So how much I’m willing to pay for this? What’s my target return on ad spend, which basically means what’s my target basket size and what is, what is my budget? And then, and then usually increasing that budget, because if the price per customer makes sense for you, and it delivers the right return on that spend, you usually want to spend as much as you can [00:40:00] on on on

Lauren: Oh, we hear that all the time my credit card’s an open bank account for you lauren if you can just hit this number If you can hit this row as like sky’s the limit.

Andrius: Yes. So that’s that’s exactly what shocking pain says.

Lauren: He made bold claims earlier ralph He was like practically risk free. I was like, oh legal’s not gonna like that phrase, but In the sense of where you’re bringing it practically because you guys have so much control over the environment and so much data available That’s proprietary to you all you’re you’re circumventing and you’re saying look I get it apple meta You guys have your turf wars the government and google.

Lauren: They’re trying to disband a whole bunch of stuff You’re like, hey, well when you’re in our playground, we play by our rules and where everything else is Routes that we keep talking about where we get like so stuck is playing in one platform’s rules while abiding to another one and this is just

Ralph: the best part of this, the, the, the merchant actually owns it all. [00:41:00] I mean, it co owns it with you all because that’s the technology, but it’s not like you’re giving that data to anyone else. It’s already in your home database. It’s in your source of truth, which makes this even more compelling. I don’t think either one of us realized a lot of these features here.

Ralph: We’re not just staging this. Like, we’re genuinely flabbergasted because this is such a game changer. So, you

Andrius: Yeah. And

Ralph: know, you add on shop pay and all the other sort of friction free approaches here, plus the app. Oh my God. If you’re an e commerce store, why wouldn’t you be on this platform? But we’ve said that already.

Ralph: So

Lauren: I appreciate that like and just be like you’re honest like again I painfully like you guys have shopify not you i’m not blaming you and if you’re behind shopify email I am blaming you but like you guys have launched a lot of products That don’t come anywhere near the app store and so like it’s always this like interesting balance because There’s a lot of app developers that are Caught that are creating [00:42:00] solutions that shopify doesn’t have yet and then shopify rolls out a partial solution That’s where hey, if you want to pay for the premium app, absolutely go for it all day long You want a better loyalty program?

Lauren: You want a better subscription program? You want bundling that goes beyond what former capabilities are you’re offering? Entrepreneurs a low cost to no cost solution for something that’s almost like the the Costco generic version and then you can have the premium like Dolce and Gabbana premium apps available, but in the past, there’s sometimes and like you guys would launch things that don’t.

Lauren: Have for me, foundationally, what would make a difference for someone to have a thriving one. So what you’re saying is even with like audiences, even with the, there’s still stuff that can improve with campaigns. Lots of can improve in this specific, like what’s launched now, which came out December 11th.

Lauren: What’s the biggest difference is that like you guys Looked back and improved existing for [00:43:00] better efficiency and a better product. So it’s not like new, new it’s, it’s like Nike bringing back a pair of running shoes.

Ralph: Yeah. Refinement is getting better at what you’re already really good at.

Andrius: yeah, I think you, you, you rightly point out that the space, for example, advertising marketing space is, is a space that already has, many, many different players. Right. And again, this leads to some complexity. The, but, but there are, there are existing solutions and anything, but whatever we do a year and most of the time, what, what we do at Shopify is not really about, Hey, like, here’s the tool.

Andrius: This tool replaces what you were doing before. especially with this, I think we are with campaigns. We’re adding, people who were not, really doing it at the scale that they’re doing right now before. And with this launch, in addition, when we expand shop campaigns availability to all merchants, we think that we really go into this space where, hey, a lot more [00:44:00] merchants will start their paid marketing journey earlier.

Andrius: And this is the first product that they’re going to use because it’s so simple,

Lauren: Yeah.

Andrius: doesn’t mean that this product is better for Immersions in all of the cases, then, let’s say what largest platforms out there are offering. They are offerings are so, sophisticated,

Andrius: so advanced and so on that they all have a role to play.

Andrius: our, our products have often the role to play in getting merchants to start doing something. Like if we take Shopify email as an example, it can be a great. For you to start using email as a channel, but then there are so many other tools, right? That are in the ecosystem that are providing so much value that can be very, very useful for you in your journey.

Andrius: So I think it’s all it’s all a big ecosystem. And I think as we as we do things with shopping paints, or we you. We’re making that system bigger. We are making sure that merchants are actually able to do more marketing because at [00:45:00] the right terms, they can do a lot more of it, and they can do it across many different platforms and so on.

Andrius: And the Shopify audiences, we are improving what they already do on other platforms, and they are able to do it better. And again, this usually leads to them being able to spend more and grow their business faster.

Lauren: Okay. That’s fair. That’s fair. What you’re saying is that like, it’s a solution for if you don’t have an alternative, like it’s a really easy place to start. I like mine was just that there was there was a time when your sales team was like, no switch. And I was like, well, so we tried, we like gave it an earnest try.

Lauren: And it was a place where a lot of our Clients were well past where it would because we were like, Oh, I can see where this will eventually go. Okay, so it’s like if it’s a hey, there’s a lot of good places to start. And then once you’ve got proof of concept, then you can expand and explore. Do you need a more sophisticated solution?

Lauren: but what you’re doing now, at least with this most recent launches, there’s a lot of. [00:46:00] Previously more premature solutions that are now getting more and more developed into

Andrius: Yeah, they’re getting better.

Lauren: especially, especially for new and, like mid market e commerce. I mean, if you, when I say new and mid market, it’s because if you’re not on Shopify plus, which is like, it’s a few grand a year, you, you’re at a different revenue level for your store.

Lauren: So now you’ve got this available, which has been a plus exclusive. Which is pretty cool with With shop campaign specifically.

Andrius: Yeah, no, no shopping bans is available to all. And we, we do expect,many, many different merchants use the product. as I said, I think that’s a huge opportunity for merchants to start using the product early, and, to early in their journey, when they just start their paid, paid marketing thing.

Andrius: And we also see larger merchants using the product effectively because it allows them to do risk, part of their marketing span and be, be very effective at that. And, and if you look at, the merchant base that is, using the [00:47:00] product, we, we do have quite a few cases where, you have a merchant that is sizable and, and they’re achieving a very, very impressive results.

Andrius: So I can, I can share a few data points, for example, Caraway. very, very well known merchant on Shopify. They, they generated over 2 million in revenue using shop campaigns. and, and that’s, that’s part of their marketing max. we had, liquid IV that is, becoming a more and more known brand.

Andrius: was, I believe, a sponsor, for F1 race, earlier this year, they actually managed to reduce their cost per acquisition using this platform very significantly. We had, Thrive Cosmetics, acquire more than 15, 000 customers, using this, this tool and so on. So you can see even established merchants are getting the results and are trying the tool.

Andrius: it’s just the scale at which different. different merchants operate, what part of their marketing mix can rely on this tool and so on is different. So, so it’s really on what are your goals, what can, what once you do, but as [00:48:00] long as you enter your goals into the system, we can actually deliver and it’s pretty simple.

Ralph: And in most cases with those brands, so those are big brands, are campaigns like, do you know what percentage versus their in app campaigns? Like what, what, how much, how much ad spend are they devoting to shop campaigns just on average? Or is this like, where would you sort of recommend, because everyone is listening to the show does some form of advertising, probably in app in most cases, probably not on your platform, which is the reason why we had you on the show to make sure everybody understands it.

Ralph: This is a tool that they should be using, but like, how do you get started? And then once you’re at scale, even when those big brands, like what percentage of spend is that just to get people sort of an idea of like, where do I begin with this?

Andrius: Yeah. it’s, it’s very hard to say because it really depends on what, what, what does your mix of, of span and what are your goals? What, what I observed with most of the merchants as. they, they enter the goals that make sense [00:49:00] for them and they try to max out as much as possible what platform can deliver.

Andrius: And the first place where we deliver is to shop out, but you can also extend that campaign on to matter and Google and get additional traffic there, while still sticking to that fixed price, or as target and budget. so, so we see merchants, trying, trying to max out, but the moment it works, they’re, they’re trying to, whatever is possible, whatever is, is available on the, on the system and, the most, engaged brands attribute around one fourth of, of their new customer growth to shopping bays.

Andrius: we don’t really know how much they spent on other platforms and so on. So we just like. We can like get from like with the feedback that they’re sharing in terms of, how much can they rely on that? But again, this highly depends on the size that you are and so on. And I think for some merchants, we have never done advertising.

Andrius: This can very easily be, the first thing that is 100 percent of their spend. And then they start expanding into other things. They start trying. Doing things directly when they have, when they can afford that [00:50:00] complexity, when they can have the time to do that. This is just like the often the first step that you can do to start, start the journey in a super minimal time investment.

Ralph: Right. So for someone who’s brand

Andrius: way of doing it. Yeah,

Ralph: someone who’s brand new. Cause it’s so easy to set up, but for somebody who’s more established, maybe set aside a percentage of your budget and just test it out. See what kind of new customer acquisition costs, which type of return on ad spend you’re getting. All right.

Ralph: Makes sense. I mean, it’s just, it’s like, well, why wouldn’t you? I mean, I guess when all is said and done, my, my guess is that if you test it and you get success, all of a sudden you start to see a larger portion of the overall media spend being devoted more to shop campaigns. That is my guess. Because it’s such a smart tool,

Andrius: And your media spend usually increases because again, like the, what, what is interesting about marketing and paid customer acquisition is that budgets are [00:51:00] not usually not fixed. you’re not limited by the budget. You’re limited by performance of, different channels. If you have a channel that is performance, you’ll try to spend against it as much as possible.

Andrius: and, as long as you have money to invest and, and even in this area, Shopify can help through the financing,products that we have.

Ralph: it’s kind of like they have a solution for everything, Lauren. I

Ralph: guess if you’re going,

Lauren: World of E-commerce.

Ralph: you’re going up against Jeff Bezos, you probably should have all these tools really at the end of the day. So it doesn’t really surprise me. I don’t. I mean, we knew probably 20 or 30, I knew 20 percent maybe 40%. I’m fascinated by the app too.

Ralph: There’s a repeat Customer play on this. There’s a friction free play, even for new customer acquisition. Like, how do you recommend people introduce it? If there’s established Shopify store, they have a banner on their site. Did they put it on the thank you page?

Ralph: Like, how do you integrate the app into it?

Andrius: [00:52:00] Yeah, so the, the typical integration experience, strongly has been a thank you page and Shop app is, is a really good tool for buyers to start. Tracking the order, tracking the packages, reducing the customer support workload for your star, but that was that was the first step in the journey. And right now it really makes sense for you to make sure that, hey, you’re actually present inside the shop app and enable it.

Andrius: If you haven’t enabled it yet, and, there are also tools for you to customize your star to, to customize your, your presence inside the shop app. There are a ton of minis,

Lauren: is the secret thing. I don’t want people to know. Like this is like the optimizing your app, like your store. I was like, oh, Andrea, I was like,

Andrius: all of this video content that you can place, and, and we have integrations with, with partners like to I, where your video content can actually appear inside the app, which then is very attractive. Like it’s one of, again, there are multiple ways to tell your brand story and in, what is [00:53:00] important in Shop is Shop actually gives you tools to do that.

Andrius: it’s not like a cookie cutter experience. Thing is the same. you, you have a possibility to make sure that that presence represents who you are, with the right tools in the mix. So, so that’s what I’m, I’m always very fascinated about. And there’s also something that makes. The app feel like really good.

Andrius: It’s, it’s a fantastic visual, experience. And, and then because you are signed in, it’s also a personalized experience.

Andrius: Again, because you are signed in the checkout is

Lauren: Like I’m okay. So I’m signed in. Like I don’t know if it’s gonna show well, but like I’ve got the app for me and it’s like, cool, here’s $5 and I can see like. I’m just gonna put the stores and I have bought it like so there’s like Alice chocolates, frownies, Java, like all the UDIs, like all these stores, like and even like the offers like I’ve purchased from Bamboo Ave.

Lauren: Like I’ve gotten there some chunks of shout out to Trey, but like, you’ve got like Wonderskin with an amazing Oh my gosh, this is so hard with the reflection. But it’s like it’s [00:54:00] totally, totally custom tailored and you have Furthermore, examples of what I’ve already been seeing in ads nonstop, where it’s like, Oh, I’ve been looking at cakes, those bralette, yeah, I’m speaking to the wrong audience right now.

Lauren: You understand, it looks like a really great advertising. but even when I go into my, like my profile, I already have money on the account, my payments set up, my shipping pieces are there. And I’ve got all the tracking that I’ve had for past orders that I can see with reactivated. engagement. So like timeless Pearl, if I want to get more earrings, I can see customized offers.

Lauren: So like the app is a very visual experience where I go back to the competing against Amazon. Cause when you go to Amazon, it’s like you’re in a big shopping mall. Whereas I’m looking at my app and it looks like a boutique that was made for. Lauren E. Petrullo.

Ralph: Not to mention intensely free and great branding. I mean, it all of a sudden elevates your brand. I mean, think of that the person that’s just [00:55:00] starting out and all of a sudden they have this capability. , I mean, that’s really powerful.

Ralph: for your Shopify store, have you actually done the app because it’s such a tremendous branding play? Just that unto itself?

Lauren: So when we set up our shop, like it was when we were just doing our full cleanup of all shops. There’s like two other marketplaces that we have shops as well. So we just did like a spring cleaning. I don’t want to say them out loud because it’s like, again, free traffic that we got to our store.

Lauren: So yeah, we, you can find Asian beauty essentials in the shop app. Hey, well, oh my gosh, Ralph. You’re like sending an immediate email to your team and be like every commerce client we have, we need to do a full huddle and say, we need to evaluate what their shop experiences are like. We definitely now need to check out the benchmarks dashboard because. least it’s just like a God’s gift to, unfavoring expectations.

Lauren: So like, and just like, I’ve said this out loud, I’ve said this to clients. [00:56:00] E commerce is hard. E commerce is new. , we’ve had clients with double digit ROAS that still thought it wasn’t good enough. And it’s like this. Level of expectation because it’s so new. There’s not as much loyalty. There’s not as much longevity So we find e commerce clients hop from vendor to vendor to vendor Thinking that it’s a marketing issue because marketing’s hard versus always a business strategy issues Anyways, like all is to say is like looking at that benchmark Now, like that dashboard with this additions, like if you’re listening to this and you have any commerce or like, or you’re managing someone else’s e commerce or like you need to look there immediately because you want to know if you’re doing well or if you’re not, because I’ll bet a lot of people are gonna be like, Oh, we are doing better than I expected.

Lauren: So it could be like, Hey, great. Now let’s, let’s take the win. And let’s amplify further. Or if you’re not where you need to be. That’s a fair assessment if your provider is doing what they need to do for you.

Ralph: Yeah. Agreed. Well, I mean, addition [00:57:00] just came out and this might be the first time that you’re hearing about it here. so Andrews, what’s the best place to, to send people for resources about Shopify if they haven’t already gotten the message by now, and they haven’t already Googled Shopify. com.

Ralph: Where is the best place for you to recommend perpetual traffic listeners to go?

Andrius: Yeah. So additional always has a website and in this case it’s, it’s no, nothing, nothing really different. Like, so we do have a website. That website is really, really impressive. I really suggest everyone to visit it and you can, you can find it, probably with the link shared, somewhere around this podcast and you will also very clearly discover it if you visit Shopify.

Andrius: com.

Ralph: That’s tremendous. Well, I think suffice to say you’ve surprised us quite a bit. I mean, I’d like to think that we’re fairly in tune with what’s going on in the digital space,

Lauren: But there’s so much

Ralph: there’s so much.

Lauren: on top of it all.

Ralph: Like there’s so much here. I mean, we didn’t even talk about [00:58:00] Chopin, which I think it’s one of the, like the best additions in history right there alone, but we didn’t even get to that.

Ralph: We got to all the other stuff that you guys have. Going on. So if you’re an e commerce store and you’re not on Shopify, or you’re thinking about starting an e commerce store, I mean, I don’t think there’s any other solution out there, or, and I mean, correct me if

Ralph: I’m wrong.

Lauren: not one I’m working

Lauren: with.

Lauren: So Yeah. I know, like, I’m totally biased. But like, I own three stores. It just makes a lot of sense. The only thing, right, I mean, of course, like, Anders, congratulations. I’m sure you’re now, like, taking a breath of fresh air because you guys have been building so much towards this launch.

Lauren: And now that it’s good, like, you’re like, gonna, Enjoy sleep maybe again, but don’t sleep too long because your summer Editions is going to be like in another six months

Lauren: and

Andrius: and we have a lot of exciting stuff for that coming,

Andrius: so I’m, I’m, I’m very excited by it. Yeah, so not, not, not a lot of sleep, like for the next six [00:59:00] months, I guess.

Lauren: That’s that’s okay. You’re lithuanian. Your skin doesn’t show it

Andrius: Yeah, yeah, yeah. I can, I can do that. No worries.

Ralph: only Lauren can say that. Well, guys, that means we have to have you guys come back and talk about some of the new features when the next edition comes out, but thank you so much for coming on today on perpetual traffic. Andrews. This has been absolutely tremendous. we’ll leave links over in the show notes over perpetual traffic.

Ralph: com. Of course, you can watch this in our. stunned expressions, as Andrew’s talked about a lot of the features that are going on right now inside Shopify, over at our YouTube channel, which is perpetualtraffic. com forward slash YouTube. So, on behalf of my awesome co host, Lauren E. Petrullo.

Lauren: Ciao

Ralph: Until next show,

Ralph: see ya.

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