Episode 672: Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part Two)

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Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where Ralph and Lauren go all in on the weirdest, most awkward, and most controversial ads of the year. From Coffee Mate’s disturbing tongue commercial to Tubi’s bizarre cowboy skin-hat fiasco, they break down which brands took big swings and which ones completely missed. Plus, they dig into the politics creeping into the Super Bowl, the unexpected Ontario ad (yes, Canada bought a Super Bowl slot), and the massive flex that was Tom Brady’s $2M watch deal. Whether you love ads, hate ads, or just want to know which ones made Ralph’s skin crawl, this is a breakdown you don’t want to miss.

Chapters:

  • 00:00:00 – The Return: Ralph & Lauren Take on Round 2
  • 00:00:39 – The Ads That Made Us Cringe (Seriously, Why?)
  • 00:02:27 – Effective But Uncomfortable: Ads We Hated but Remembered
  • 00:05:49 – Tugging at the Heartstrings: The Emotional Plays That Hit (or Missed)
  • 00:13:45 – When Ads Get Political: The Ontario Ad, Trump, and More
  • 00:19:26 – The Biggest Letdowns: Ads That Flopped Hard
  • 00:25:01 – What We Learned: Key Marketing Takeaways from Super Bowl 2025

LINKS AND RESOURCES:

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Read the Transcript Below:

Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part Two)

Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part Two)

Ralph: [00:00:00] Hello and welcome to the perpetual traffic podcast. This is your host, Ralph Burns, the founder and CEO of cheer 11, alongside my amazing co host.

Lauren: Lauren E. Petrillo, the founder of Mongoose Media.

Ralph: So glad to have you with us today. You love it when I say amazing co host. I just see you giggle.

Lauren: Hmm.

Ralph: everyone who hasn’t, but on our YouTube channel, you got to go over to perpetual traffic. com for size, YouTube, every single show. She like glows and giggles. When I said my amazing co host, everyone loves a compliment.

Lauren: Of course!

Ralph: we do. We’re humans today. We’re humans discussing the most human endeavor. Uh, Even if you’re not a sports fan, not a football fan, especially, I know a lot of people who watch the Super Bowl who aren’t, who hate football, and they only watch it just to watch the commercials or the advertisements.

Ralph: And this is, they’re known in our industry. [00:01:00] So let’s go to your least favorite.

Ralph: The one that you were like, skin crawling, didn’t like, least effective. , what was your sense?

Lauren: so my least fa Oh my gosh, the cringiest Ralph, this ad bothered me to no end. The Coffee Mate commercial with the tongues?

Ralph: Oh, the tongue.

Lauren: Um, first it started off with like the, the milk stash? And then he just had this like explosive tongue, like I, what,

Lauren: like I don’t eat beef tongue?

Ralph: You remember the name.

Lauren: Yeah, because I had to be like, how dare you? I also don’t drink coffee,

Ralph: Yeah.

Lauren: I

Lauren: was so disgusted by this ad. I was like, you were trying to do puppy monkey baby and be funny, but now I’m just grossed out like, oh, no, no, no.

Ralph: I know. Oh my God. I hated it. Absolutely hated it. It was like, it was disturbing, it was disturbing, but [00:02:00] effective. See if there is a lot of these companies, like they do disturbing ads so that they are effective and you remember them and you talk about them just as much as we talk about how great they are.

Ralph: And then we remember them. But there’s many of that. We had, they’re great. And we’re like, who was that by again? Like let’s look at the boobies ad, for example, is like Novartis. You had no idea. I thought it was American Cancer Society. So me too. Unless we Googled it before the show. So I find that that fascinating.

Lauren: What was your least favorite cringey ad,

Ralph: my least favorite cringy ad, cause it appeared more than once and it just disgusted me, but I remember the brand name. So once again, cringy, hated it yet effective. Was the 2B heads.

Lauren: Oh my gosh, with Lorelai Gilmore?

Ralph: I don’t know who the personality was, but all I know, it just skeeged me out, because everybody had a skin cowboy hat on their

Lauren: Oh, [00:03:00] that one! So, okay,

Lauren: because there was also the Z, so Lorelai Gilmore was a character in Gilmore Girls. That’s not the name of the actress, but there was a show on Tubi. I was curious if you saw him because I watched it on Tubi, where we keep promoting this show that’s coming on. But yeah, the like cowboy skinhead, for me, skinhead is not a term I want to be associated

Lauren: with in any way, shape, or

Ralph: It has a negative connotation. Like, Such a good point.

Lauren: it was

Ralph: a good point.

Lauren: if you have the idea in here, we’re out there with you. the twin brothers that were like the wizarding friends, I appreciate the kindness of the like, you’re welcome here. But it felt like So I go to crunch, And there’s like all people at Planet Fitness. It’s like no judgment freeze or judgment free zone.

Lauren: All are welcomed That kind of feel good moment, which I appreciated but for me It was like if it’s up here and it’s out there. I don’t watch Western stuff at all So that’s not something I’m looking for. [00:04:00] I do watch Asian dramas And I do watch Spanish novellas, and I do have unique, stand up interests, that I often don’t find in the subscriptions that I look for.

Lauren: So I, spend more on subscriptions for streaming services than I do if I had a traditional cable bill.

Ralph: Yeah.

Lauren: So the concept resonated with me, but I don’t like skinheads. I, it was gross. And, uh, I don’t watch Western, so I, Didn’t feel the appeal.

Ralph: So I remembered it. I remember the name, but also it didn’t resonate with me because I don’t watch Westerns either. So I was wondering why. They would focus on that. Maybe it was because that was the head easiest way to sort of, I don’t know, have shock value, but it’s like, if you like Westerns go to Tubi is basically as the, so it’s my least favorite.

Ralph: Am I think least effective, rememberable or, you know,

Lauren: Rememberable. I like

Ralph: rememberable, memorable, I do know how to [00:05:00] speak, speaketh the language ish, sort of, um, the point is, is that. I remembered it, but I hated it, and it still didn’t sell me. But I do remember now what 2B is. Because I

Lauren: wish they would have sh yeah. Okay, it’s free. It’s the way that if you were watching it, Fox was promoting 2B Larger. there’s a client we’re talking with that has a film on 2B, so it’s becoming a growing item for me. But, it showed me that there’s fantasy on 2B and that there’s western on 2B. I wish it would have been like, is there anime on 2B?

Lauren: Because that’s the largest growing thing. entertainment commodity. Like, if you look at what Crunchyroll has grown in the last, two

Lauren: years, it’s

Lauren: incredible.

Ralph: Right.

Lauren: But it didn’t show me the diversity of the content. So, like you said, my takeaway is like, okay, they have western stuff.

Ralph: ineffective for me. All right, so last question for you. What was the one, there’s always one that’s like, I go from like funny to ones that want to make me cry, like end of most hatred is somewhere in the middle there or [00:06:00] shock value.

Ralph: What was the one from your standpoint that maybe like tugged at your heartstrings, maybe got like an emotional response. Cause there’s a lot of different ways. We talk about this with 600 plus shows, how to capture your audience. We talked about humor. We talked about shock value. We talked about clever hooks.

Ralph: We talked about just. insane openings like, the weather tech commercial, which I thought was great with the senior citizens like going crazy. I don’t worry. I got weather tech. I thought that one was great, but it’s like, what’s the one that tugged at your. Emotions.

Lauren: I mean, it’s gonna be dub. I hate that it’s like being so stereotypical, but there were two ads made geared towards women. And there was, Dove always has really strong empowering campaigns. I remember when we were at Disney, we would study those campaigns, because it was like, fight like a girl, where they transformed what was a diss into a positive moment.

Lauren: At Disney, we were like, okay, how do we, Disney like a girl, how do we empower the Disney princess so that it’s not just the stereotypical style? Like, I remember [00:07:00] working on a campaign concept where a girl would be dressed as Cinderella, but instead of leaving a glass slipper, she left a soccer cleat.

Lauren: Right, so that type of empowering stuff, Dove always is a really strong one. You have a toddler that’s running and shows how like, women’s personalities change when we go through puberty, but also like we decrease sports. I played sports in college, I thought I was going to go into being a professional soccer player, like that was my career path.

Lauren: And I saw it, like I remember I was 12 and I was not allowed to play co ed anymore, but there was no women’s soccer team at my school. So I was demanding that they let me play with the boys because 6th grade was a dividing, and then they said no. The Catholic school I went to said I could not play with the boys because I’d hit puberty.

Lauren: So that’s when I signed up for club soccer, and it resonated with me specifically. The challenge is though that, then there was also the women in science. Commercial where it was just also showing like there’s a time collapse because it was not even necessarily women’s science. It was about climate change, but it was then again showing like [00:08:00] there’s such a short period in which you can address.

Lauren: This environment and it was showcasing like the life of a child. So

Ralph: one was that? Do you remember who the Because I

Lauren: it was the climate change commercial where we’re showing like we have to act in this generation. So it felt like the ads were too similar and message where it’s showing like the life, the short time that you have to enact change was based off of. a child’s adolescence. So the seeing a three year old running as long as she did I was like wow That was a really hard shot to do because like a three year old kept running They had to reshoot that a million times i’m sure but it tugged on my heartstrings A lot.

Ralph: Yeah. I hate to say it was the same one, but it was like, that was the one before you answered. I mean, one in two girls who quit sports are criticized because of their body type. I mean, for me, from, uh, as a parent who did not have a little girl, but has lots of nieces, I was like, first off, there’s a couple of different parts to this ad, which I think [00:09:00] are really powerful.

Ralph: First off, the girl is insanely cute, insanely

Lauren: So cute!

Ralph: as a parent. I’m like, holy shit. She’s running down a busy street. There’s like a sign that says slow on it. And I’m like, Oh, she’s going to like run right through. I thought it was going to be something about like drunk driving or something. Like, I’m like, no, no, no, no, no, no.

Ralph: She’s got to stop. So it hooked that totally hooked me in. Like I was like, Whoa, Oh my God. And then, you know, the B roll comes on, you know, three year old, these legs are unstoppable and then the tie into later, and I’ve seen this with my nieces, like the evolution, when they were three and what they are now and how they’re going through, like all this challenging stuff, like my sister’s, daughter.

Ralph: she’s dealing with, like, crap, like, I never had to deal with it as a kid, like, we never had to deal with it as parents, I don’t know how she’s dealing with it, but I remember when she was three, we used to call her, you know, all these funny nicknames, and she was, playing [00:10:00] with the boys, and she was, like, this innocent little kid, and now she’s, tortured in a lot of ways because of it.

Ralph: Social and because of friends and because of changes in school and all these things, and she’s an athlete and she’s not going to play athletics when she’s in college. I don’t really know why. Is it because of her body being shame? It like it really struck me. And the fact that it is dove is very much in alignment as a marketer.

Ralph: I was like, this is so in alignment with their overall brand. And they’ve done a tremendous amount to like pull me in and make me realize as a man, it’s like, I got to rethink this. And I have very strong female as a wife. And she constantly reminds me of how hard it is, you know, being a female in the business world, life, all the other sorts of stuff.

Ralph: I get that. The point is, it’s like, I thought Dove like was very much on brand, but the ad itself was really smart.

Lauren: The thing that was like, what are they selling? they’re selling the concept, it’s to feel good, but [00:11:00] it’s Are you going to make a Dove purchase the next time you, are you going to choose Dove body wash? Like if they had done a tie of like body wash so that you can body watch, I don’t know if there was something that could again tie into it, but it’s a, we’ll see how the tail end goes because if it’s like, hey, we want to make sure that Dove as a brand, as a household item.

Lauren: Like the Johnson and Johnson stuff, I think they did well of tying into the athleticism. It worked well to their favor, the female, the flag football component, because that was super cool. Like honestly, as I said earlier, the challenge of like with the games, you stop and start, stop and start.

Lauren: Watching flag football and see the dynamic elements to her like dodging if there is less stopping and starting, I would actually be super interested in watching flag football and like I say this like, Oh my God, please forgive me to everyone who plays sports. But like I played soccer. I know watching a women’s soccer game and watching a men’s soccer game is different.

Lauren: It’s Oh God, people are gonna get so mad at me. I’m just admitting my own personal experience. I would watch men’s [00:12:00] college sports. Soccer games and women’s college soccer games, and it often felt like watching the women’s soccer games were like watching men’s soccer underwater. It’s just slower. It’s a different dynamic pace.

Lauren: I’m not saying I don’t like it. I love the Orlando Pride games, and I love watching women’s soccer, but there is there’s a different dynamic feeling. And when I watched that flag football commercial, I thought, Whoa, this is showing more athleticism. Then being super bulked up, having lots of padding, starting, stopping, starting, stopping.

Lauren: I don’t know enough about female flag football, or flag football in general, to know if it takes away the part of football I don’t enjoy. But if it takes that away, then I miss the commercials. Which is what we were talking about today.

Ralph: absolutely. I, um, I’ve totally bought into the whole, female empowerment TV ad thing. think it’s an amazing thing. And I also, first off, like Gatorade is now doing it. Flag football is now doing it sponsored by the NFL, by the way. But I also think that’s amazing. However, there’s a commercial intent.

Ralph: The NFL is trying to [00:13:00] expand its audience. So let’s not kid ourselves here. So just like with, the booby ad, I guess we’re going to be talking to, we’re going to be saying that even though I guess we’re going to get an explicit rating on this show, whatever. Um, the point is, is like there was a commercial intent, which is okay.

Ralph: it’s like I said, I’m a capitalist. I also run a digital advertising agency. So it’s like, whatever, man, the point is, is like, don’t forget it though. all these feel good feelings. It’s like, when the NFL honors the military. That’s all well and good, but they’re paying for that and the military is also trying to recruit people through using the NFL.

Ralph: So there’s always a commercial intent. The NFL is not doing this out of the goodness of their heart. They’re doing it because it makes financial sense. And let’s never forget that.

Lauren: Okay, so then I ask you this financial, , incentive. I assume the Ontario ad Was introduced to replace the state farm ad that was pulled related to LA fires.

Ralph: Oh, this is a good one.

Lauren: Yeah. So if you don’t know state farm had an [00:14:00] ad. Yeah. With Danny DeVito, Arnold Schwarzenegger, obviously about insurance, but it was based off of a fire, which the LA fires way too sensitive right now for a lot of people and. that was pulled, there was an Ontario ad, a Canadian sponsored ad, for Ontario. And I was watching this being like, what? And it was like, we’re your trade partners. We provide all this steel. We help create all these jobs. It felt so politically driven based off of the tariffs that Trump is introducing that it felt with that commercial intent. I would love to know what your thoughts are, because I was like, is this really happening right now?

Ralph: um, uh, I haven’t seen it.

Ralph: like an Ontario ad that shows hours after President Trump had been in attendance of the Super Bowl, which again, I don’t know if there’s ever been a sitting president

Lauren: attending a live sports event like this, like, I don’t know that well enough. So it caught me off [00:15:00] guard, but it was an interesting, like, I can see why Trump’s office would do it because it’s.

Lauren: appealing to, the 115 million individuals watching it. So I thought it was a good PR move from his side. Sucks to the added security that they probably had to do. But hours after he was in attendance, there was an ad from the province of Ontario that was Essentially appealing to Americans, like, we are your best ally, we are your biggest trade partner.

Lauren: If you have tariffs imposed by your president, where if they knew he was going to be in attendance, gives more understanding, but it, I wasn’t prepared for the politically charged aspect to the Super Bowl. And like, we keep church and state separate. I didn’t know that was true with sports.

Lauren: Until it wasn’t true.

Ralph: Me too. So, factoid is that he is the first sitting president to ever attend a Super Bowl. I felt there was, I know, I think I was out of the room when this happened, but he was applauded. Which, what is [00:16:00] it, 77 million people voted for him, so he did win the popular vote, he won all the swing states, I get it, fine, there you go, we’ve accepted that fact, the point is, is I felt that was overly political, him being there, but that’s him, like he is a you.

Ralph: He is a attention whore, and you can’t deny that is not the case. I don’t care if you like him or you hate him. He wants to be in the spotlight constantly. And that is what he does. Presidents usually don’t act that way. that was considered unpresidential. He is anything, but he’s the antithesis of that.

Ralph: He’s a celebrity. Yes, we had Ronald Reagan, of course, that is now president. So this is in alignment with him. He’s consistent with who he is. I will give him that. However, I didn’t like the fact that it was political. Joe Biden showed up, Kamala Harris showed up. I wouldn’t like that either. Just cause I think like the Super Bowl is like, leave the politics out [00:17:00] of it.

Ralph: You

Lauren: I think, like, they could attend. I mean, them being there, like, you see all the different celebrities. Tobey Maguire was there. again, looking at the sweet shots. but, his presence became part of coverage, and they did photo ops and things of that nature. But, regardless, at Wimbledon, you always have big heads of state.

Lauren: I think it was a smart move from Trump’s team to go after the wider appeal because it’s, Taylor Swift fans are watching and a lot of people that didn’t vote for him are watching and a lot of people that did vote for him are watching. I think it’s, he’s showcasing that he’s trying to be the every American’s president.

Lauren: And I don’t know if he watches football, but he’s showing up where Americans are showing up. So I like, I will say that was a really smart move on their side, but then it set the stage for when. Another state advertised during the American broadcast. It’s in 195 countries. I love Canada, don’t get me wrong, and I think that we’ve talked about how the tariffs can be really challenging.

Lauren: I just didn’t expect a government style [00:18:00] ad during a football event. But we also had a religious ad, So we had religious ads, we had pharmaceutical ads, there was a huge diversity of ads. And I think it goes back to earlier when I was like, we didn’t have as many beer commercials as in the past. And the audience is growing.

Lauren: I think the demographic is leaning more towards middle right, which is bringing different new advertisers. I mean, this first time we ever had AI advertising, it was showed up in full force

Ralph: Oh, a hundred percent.

Lauren: and we had like Matthew McConaughey. He was in three different ads. If there was a winner of the Superbowl beyond Tom Brady and this like two to 5 million sponsorship he got with that watch, it’s that Matthew McConaughey

Lauren: was in three

Ralph: yeah, three ads insane. So super bowl of this past year in 2025 was the most watched super bowl ever 127. 7 million viewers. So whether or not, for example, my wife wouldn’t watch it because she hates Trump. So she did not watch, however, it doesn’t really matter because 127.

Ralph: [00:19:00] 7 million people did. And I think Taylor Swift has a lot to do with that. I think Trump has something to do with that. I think the fact that, it was. two very rabid football markets had something to do with it. There was the three Pete that was on the line with Casey. There was a lot of drama.

Ralph: There was a lot of buildup and I watched every minute, except, some of the commercials, obviously the point is, is that it didn’t really hurt it. The point is, is it, it did feel a little bit overly political to me. So last one here. What was your most disappointing commercial? Taco Bell. Okay. Tell me about that.

Lauren: had LeBron James and they were like, Hey, we’re pulling our budget for bringing in a celebrity. And we’re going to focus on the people that shop at Taco Bell. So then they had this like mirage or like of individuals at Taco Bell showcasing them so that maybe they can freeze frame and be like, look, I was in a super bowl commercial.

Lauren: I thought the idea was great, but then they still had LeBron James in it. And it was so close to another ad that had a lot [00:20:00] of consumer images as well. So when you have concepts that are similar, which is like why I said like the dove commercial and the climate change commercial again, like more on the political, that’s interesting.

Lauren: Cause I didn’t notice the

Lauren: politically charged

Ralph: it’s a little bit

Lauren: that one anyways. Yeah, yeah, when the concepts are similar, we had the tongue with Coffee Mate, we had the eyebrows with Pringles, it just, just seemed like

Ralph: A

Lauren: mustaches, sorry, yeah, mustaches, they made a unibrow at one point, like, I think the mustache became a unibrow on someone, maybe that’s where it’s getting it,

Lauren: but either way,

Ralph: right. It did. It landed, I think, on a little kid. Yeah.

Lauren: So, when the concepts are so similar, it kind of like washes it out, unlike whereas like in Hollywood, like the illusionist and the magician had come out at the same time period, like you do it intentionally because it’s like two Starbucks across the street from each other, gas stations. One plus one equals three.

Lauren: But I didn’t like the Taco Bell commercial because it had just come after like two commercials before it was in the same instance where they were showing users and crowd [00:21:00] collected pictures and then they still had the actor and they still had the celebrity and it was too much like the Anna Kendrick New Castle ad where it was like I signed up to be in a Super Bowl commercial.

Lauren: How dare you not put me in a Super Bowl commercial? So it felt repeated and Unoriginal.

Ralph: it was. And if you don’t know, Super Bowl ads, like before they’re aired, they’re all like, these are months in the, like, these are years in the making. In some cases, for the sake of argument, you go down this road on mustache versus eyebrow, they’re not talking to each other. Like they then presented two, three, four weeks out.

Ralph: Cause my

Lauren: no. Uh, uh. Mustache versus tongue.

Ralph: Mustache versus tongue versus eyebrows.

Ralph: there was the Eugene Levy commercial for. I believe it was little Caesars. Now I’m trying to remember off the top of my head, whereas eyebrows flew off.

Ralph: So it was eyebrows, there was mustaches for Pringles, and then there was the tongue that they didn’t obviously all talk to each other, but they all kind of [00:22:00] mesh together a bit there, which is sort of a weird dynamic when you have this much money on the line. This much production, and then they’re all sort of pushed together three weeks, three, four weeks before the actual event.

Ralph: Knowing what I know about the Super Bowl, having an insider that Jen used to cover it all the time for years and years. The point is, I agree with you. The Taco Bell one was totally forgettable for me. The most disappointing one, bringing back the Boston thing, the Dunkings.

Lauren: Oh! Okay.

Ralph: And then there’s a full length Dunkings, like the movie. And it’s really, it’s mediocre. And the funny thing is, it’s like, I’m a Bostonian. I get it with Ben Affleck and Matt Damon. Matt Damon, actually, I thought in the Stella Archewa commercial with David Beckham was really, was really funny,

Lauren: Yeah. Where they were like, oh, it reminds me of Ben Affleck, like those, passive aggressive

Ralph: it was so great. that’s really good. But mark my words, if you are not from Boston, Ben [00:23:00] Affleck is exaggerating his Boston accent, like to the nth degree. And it bugs the crap out of me because people really don’t talk that way. I know some people that do talk that way, he’s exaggerating it for effect and everybody in Boston would be.

Ralph: Really pissed off about that. They’re like, Oh, Ben’s our boy. Well, he’s not really our boy. He’s like a love hate relationship. Matt Damon’s definitely more popular here, but anyway, he wasn’t in the commercial. Tom Brady was also done Kings. He was doing enough commercials. He wasn’t in it. And then there was Bill Belichick in the background trying to be Bill Belichick.

Ralph: And it was just, it was so forced. It was so ill conceived. And then I forget the method actor emerges out of the commercial. Soup of beans. I thought that was disgusting. So that was my least favorite ad. Very disappointed with Dunkin’s. They have a lot of work to do in my opinion.

Lauren: I will say that, the tie in because of Ben Affleck and Matt Damon and that, like, known friendship, provided greater lift for Stellar Talk, but I will say that I, forgive me for saying this, [00:24:00] but unless you have statistics that say Gen Z and Gen Alpha aren’t watching the Super Bowl, then I’m wrong.

Lauren: But I don’t think most people will know the Ben Affleck Matt Damon relationship. I think, like, you have to be over a certain age to even know that they are

Lauren: friends and that they create a lot of stuff together. So I thought, there was a lot of stuff that I Thought in some of those commercials, those inside jokes that went over younger audiences heads.

Ralph: completely. So least most disappointing, least effective. In my opinion, I thought that was, it was sort of tied with Dunkin’s. So anyway, I do love Dunkin Donuts. But not that much. It’s, you

Lauren: Well, you’re going to have coffee mate because it didn’t bother you as much.

Ralph: it’s coffee, beans and water, you know, I’m watching it as we’re actually speaking here. It’s like, it’s so annoying to look at Ben Affleck because he’s like, yeah, he’s like exaggerating the Boston accent so much, you know, like this. Oh, my frickin God. Anyway, [00:25:00] those are our. Five categories, love, hate, effective, emotional.

Ralph: Hopefully we pulled out some marketing tidbits here for you, the marketer, because I think when you watch these, and if you are doing what we’re doing every single day, and probably if you’re listening to the show, you’re probably doing it as well. Like you can learn a lot from

Lauren: so much.

Ralph: much. I

Lauren: especially like when you look on X, if you have the chance at a next big event, I mean, because reality is American football has nothing on world’s cup soccer. So if you’re a advertiser, like let’s just be clear, American cup, like they have billion. Watchers. We have 100 million. so add a future one.

Lauren: I think I would invite you to watch the World Cup, watch Copa America, watch like in the next two years or a lot of stuff that’s happening in LA and see what those commercials are, but also go on to X because when I heard it, During the broadcast, one of the people said like, Oh, Halftime brought to you by [00:26:00] Applebee’s. I was like, Wait, hold on. Did he say Applebee’s instead of Apple Music? Did I hear it wrong? Was that a slip of tongue? Like I had to go on X to see that I was right. I was like, I did hear Applebee’s. And so there’s like fun moments where Applebee’s got a huge amount of Earned media unintentionally. And if you’re able to pay attention to those moments and leverage it or see how the audience talks, like how you said, Tom Brady’s watch stole the show.

Ralph: yeah,

Lauren: it was the most gaudy piece of jewelry

Lauren: on, on the evening.

Ralph: talking about it on social media. He actually

Lauren: A hundred percent.

Ralph: three, different watches and three different times all from that same company.

Lauren: He wore three different

Lauren: watches.

Ralph: different watches, same watch during the broadcast, but on a couple of other pre ones, we’ll leave links in the show notes on this super interesting, like on the pregame show.

Ralph: It like with Michael Strahan, he’s kind of comparing watches. There’s a clip of him cause he’s wearing this other one, which is [00:27:00] another one. I think it’s over 1. 2 million. It’s so gaudy, but anyway, set that stuff aside. Super interesting dynamics of how marketing interplays with all of this. And you found out that he was being sponsored by that company to wear

Lauren: It’s a two to 5 million sponsorship. At least what I was finding on the internet.

Ralph: Insane. So

Lauren: so much money.

Ralph: and you’re so right about the world cup, by the way, I mean, the world cup, the final in 2022, I believe it was, was

Ralph: 5 billion on all

Lauren: it was 1. 5 billion people watching.

Ralph: watching, but engaging on all platforms was over 5 billion.

Lauren: okay. Whoa.

Ralph: So anyway, if you compare apples to apples, they’re the actual event itself. World cup is 12 times larger if I’m doing the math correctly, at least that. So my point is, is yes, this is a big event, but also. Be mindful of these big events, like how people market, how internationally, [00:28:00] how marketers market.

Ralph: And I think you can really learn a whole lot. So hopefully you did learn a fair amount from the show. At least our opinions are very,

Lauren: What we what we

Ralph: we agreed on one, actually, out of all of them. We didn’t even compare notes before we started this, which I thought was super interesting.

Lauren: but

Lauren: we’ve talked about how you, you did not like that open AI one. Remember the motion design one? That was like the black and white dots. And I loved it.

Ralph: I did. Yeah, that was one that we did talk about before we recorded. I’ll leave a link that lists them all out here. But that was one that I didn’t like, but I remembered and that’s effective. So

Lauren: it so much. I’m super into motion design right now. We have the studio. So I was like, oh my god This is like this is beautiful. I’m gonna use this in our conversations when we’re doing like content creation I thought it was amazing. I loved it. But yeah, you were like

Ralph: I didn’t really like it, but that’s okay. So send this recording to your, creative team. if you didn’t do what Lauren did, which basically have all your people, like watch all the, as an assignment, which I think is great by the way, [00:29:00] uh, send this episode to your team and, increase your creative output here.

Ralph: And obviously help scaling, grow your business, which is what we’re here to help you do here on perpetual traffic. So, all the links, we mentioned a lot of them. We’re over in the show notes, almost too many to mention over perpetual traffic. com and make sure you’re ever, wherever you’re listening to podcasts, leave us a review, leave us a rating, let us know what you think, especially on Spotify about this week’s show.

Ralph: And on behalf of my awesome, amazing cohost, Lauren Ipatrullo, until next show, see ya,

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