RRalph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. Lauren, founder of The Loft 325, unpacks how her team leverages emerging trends—like food-inspired visuals and creator authenticity—to build content that doesn’t just look pretty, but sells. From Hailey Bieber’s strawberry face trend to Halloween-ready lash looks and Cinnamon Toast Crunch-inspired lip gloss campaigns, Lauren shares real-world strategies and creative psychology that drive ROI. If you’re a growth-minded entrepreneur craving tangible takeaways on trend-driven, authentic marketing that doesn’t feel like an ad, this episode is your masterclass.

Chapters:

• 00:00:00 – Kicking Off with Ralph & Lauren: The Creative Duo Returns
• 00:00:29 – Why Beauty Brands Are Breaking the Mold
• 00:02:20 – Trends That Sell: What’s Hot (and Actually Works)
• 00:05:25 – The Secret Sauce: Marrying Trends with Conversion-Driven Creative
• 00:09:01 – Real Results: How Lily Lashes Nailed Halloween with Simplicity
• 00:11:26 – Influencers or Actors? The Truth About Authentic Ads
• 00:13:50 – Behind the Scenes: How Content Creators Are Chosen and Coached
• 00:18:59 – Why Food, Feelings & Lip Gloss Make the Perfect Ad
• 00:27:13 – What’s Next: More Beauty, More Strategy, More Real Talk

LINKS AND RESOURCES:

• Scale Your Beauty Brand Without Wasted Spend
• Episode 688: Beauty & Wellness Brands: How to Crush Your Creative with Lauren Schwartz
• ACTUAL Data Driven Creative
• Scale Your Beauty Brand Without Wasted Spend
• Tier 11 on YouTube
• Lauren on LinkedIn
• Get Your nCAC Calculator Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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READ THE TRANSCRIPT:

How The Top Beauty Brands Turn Online Trends into Advertising Performance

Ralph: [00:00:00] Hello and welcome to the Retro Traffic Podcast. This is your host, Ralph Burns, founder and CEO of Tier 11. Alongside. Our amazing Lauren Schwartz, not Lauren Petrillo, the other Lauren, the actual Lauren, not LP Lauren, but Lauren Schwartz. Lauren today, for part two of our series on beauty brands and creative, which.

Ralph: So far people are loving these episodes because it’s not something we’ve ever really talked about before, which is really going deep on creative. And one of the coolest things I think about us working together is before. Tier 11 and Loft 3, 2, 5 came together, is that we were huge fans of [00:01:00] your socials and so much of the stuff that you do, just as Lauren Schwartz also was the loft.

Ralph: 3, 2, 5 is really tactical. because like we always talk about here on the show. It’s like you’re doing this every single day. You’re still involved, like you’re still doing strategy. Like you were supposed to be at one of our clients today doing this.

Lauren: Yes.

Ralph: And it’s not hypothetical, it’s not like something that you’re making up or they got this, you know how it is, like info products, like everyone teaches it, but nobody actually does it and just like makes money on that.

Ralph: But you’re actually doing it and you’re still involved and you love doing it. And obviously the beauty and wellness space is an area that we’re. Pretty darn good at, and I think this is, but it’s a hard one to really crack the code on when it comes to creative. And I think in our first episode we talked a little bit about that, just working with creatives just in general.

Ralph: If you haven’t listened to that episode, go back and, we will leave links in the show notes over@perpetualtraffic.com. Of course, watch it over at YouTube today, we actually are gonna be doing some screen sharing and [00:02:00] some show and tell here of how you’re able to do this. Because it’s not an easy thing to do.

Ralph: And that was one of the things that was most attractive, I think, when we joined forces, is that you’ve got this really great knowledge of how to work with, highly branded, highly stylized brands, selling products, through creative that really resonate. And also what’s cool about today is we’ll talk about how to capitalize on trends.

Ralph: So that’s sort of the subject of today’s show. what do people sort of need to know about just creative in general? And like you, we talked about trends a bit on the first show. what really is a trend and how do you kind of navigate through that so that it comes across as super resonant but also authentic at the same time?

Lauren: So I think especially with beauty brands, again, there’s, a lot of the influencers. Or, even celebrities who are really focusing right now on beauty. I mean, you have the [00:03:00] rare beauty, the road beauty,RREM from Ariana. Like, there’s so many, beauty brands out there. I think because everyone, they resonate with that kind of content and they resonate with those sorts of brands and celebrities are actually the ones who.

Lauren: Are kind of creating the trends. So there’s, as they’re starting to kind of play with the makeup that they have, starting to really focus on what they can do, they continue to start these trends. I mean, for instance, one of the trends that was started recently from Hailey Bieber was this like strawberry.

Lauren: Strawberry face trend, which was really just like putting on some blush and adding freckles, which like was a great beauty trend, which everyone then decided to kind of jump on and it was utilizing her products to kind of get that trend. And so I think it’s just. Capturing it in a way, especially with, content creators.

Lauren: It needs to be something that not only can be super easy for someone to do, [00:04:00] but then also make sure that, they use the products that they’re working with from these specific creators. So I think in order to make these trends, it has to be simple. and it has to be something that can be done like with an everyday sort of look.

Lauren: because again, I think a lot of times with beauty brands, they kind of go a little bit over the top with the trends in terms of like how much makeup they’re wearing. But I think that kind of subtle beauty trend makes it look again, really authentic and very natural, and more people resonate and jump on those as opposed to, those higher end beauty trends.

Ralph: Yeah,it always sort of hysterical to me. It’s like, when you go, I’ve never been to like a fashion show in, in Paris, but it’s like, you see the runway models and it’s like nobody’s ever gonna wear that stuff.

Lauren: Yeah.

Ralph: You know what I mean? So there is like, in, in the beauty and wellness space, like there is a certain level of that, which is fine for brand.

Ralph: Like if, Gucci wants to do that or some high-end brand, that’s fine. The point is like most [00:05:00] people really do want to be able to use these products on a daily basis as opposed to, or maybe like, on a special occasion, like I think we’re gonna be talking about here today for like a seasonal or holiday kind of event, just to kind of be, have fun with it.

Ralph: But like people are mostly looking for. To sort of ways in which to incorporate these products and these trends into their daily lives. Correct

Lauren: Exactly.

Ralph: Yeah.

Lauren: Not over the top. Yeah.

Ralph: So like when we say trends, okay. So like strawberry face is a trend by HA Bieber like that. How does that. Relate to like performance, creative.

Ralph: If the, if you, you see a trend and then you have of a brand that you’re trying to, have new ideas constantly, you guys are coming up with brand new ideas to be able to affect that top of funnel. ’cause at the end of the day, like, this is not necessarily all about branding, it’s about performance, creative, it’s about, ultimately them buying the products, but.

Ralph: Creating [00:06:00] brand at the same time. So I mean, there is a subtle degree of that, and it has to be on brand, which is super, super important. I know that. that’s one of the most critical things I think working with beauty brands just in general, is staying on brand and then also convincing the powers that be like, all right, maybe this is a little bit outta side of your comfort zone, but this is what performance creative actually does.

Ralph: How do you sort of blend that all together with trends so that it comes across as not only unique but also consistent and organic and sort of lo-fi to a certain degree, but most importantly, authentic.

Lauren: Yeah, so we have, so we work with content creators, who. Really are specific in that niche of beauty brands. So we, the brands that we work with, again, we kind of work with supplements, hair care, makeup, and it’s really finding those content creators who. Can really show the product and [00:07:00] actually share the trend with those specific products and make it look very natural and organic.

Lauren: So again, that’s really what we wanna do is we want to one, and obviously performance creative, we wanna highlight the product that we’re utilizing. So whether it’s, a blow dryer, a hair oil, or if it’s a, makeup brush or whatever it is that we’re trying to focus on, we need to make sure that we are.

Lauren: Hopping on that trend, whatever that trend is, in that beauty space, make sure that the content, obviously is gonna look very natural. How you can utilize this trend within your everyday life. And then three, like making sure that you’re also focusing on something that looks very organic, where it’s not so posed, not so stylized, and working with these content creators to make sure that they’re.

Lauren: Really feeding into that sort of, aesthetic of raw, organic looking content that again, like resonates with everyone. So you look at it as like, it’s an ad, but it also doesn’t look like an [00:08:00] ad. It looks like it’s just kind of popped up in your feed and someone’s kind of sharing the journey with you or sharing this trend with you.

Lauren: So like combining all of those. Things, but making sure that you are utilizing the products that you are working with and utilizing the products that your clients are giving to you to make sure that you have this sort of like, full circle kind of approach when it comes to like the trend, the product, and the beauty space.

Ralph: Got it. So do you have an example? Maybe we can do a screen share of like what your. a good example of a brand that you’ve worked with in the past. It doesn’t necessarily need to be, strawberry face, but you know, something that’s, that did work and also produced results. Like how do you, like, that’s really the question is how do you blend sort of that trend with.

Ralph: Performance, but also staying on brand, not going too far off base, like this is a real balance here, which involves, I would imagine a fair amount of communication,[00:09:00]

Lauren: Yes.

Ralph: and convincing.

Lauren: Yeah, so we have, so one of the clients we work with is a lash company, Lily lashes. And one of the trends that we had, focused on was, or really what we kind of focused on was how to make a simple, a simple look for going out for Halloween. So not everyone wants to go super glamorous when it’s for Halloween.

Lauren: They just kind of wanna have like, some people wanna dress up, but they don’t need to go like full dress up. So it was something of how can we utilize these lashes and make a look That’s. Easy, effective, and still kind of gives you on trend in terms of that Halloween aesthetic. So this is one of our content creators.

Lauren: Again, she is great with, I, lash extensions. And so making sure that, again, like, especially with the lash company, it’s very important that you focus on the application, how it looks. again, like there, there’s different ways of how to do it. we’ve kind of gone through several [00:10:00] creators where.

Lauren: So a lot of people don’t know how to put on lashes, and so making sure again, that we’re utilizing content creators who know how to use the product and then can make a look that, obviously can sell. So here’s one of the ones that we did.

Ralph: And in case you’re listening to this or walking the dog, or on the treadmill or on your phone, head on over to perpetual traffic.com/youtube. We’re actually doing screen share here. We’re gonna show you exactly what we’re talking about here, how to blend brand with performance, with also trends, for this particular, lash product.

Lauren: Because we have to obviously sell the lashes, so it’s a, a simple Halloween look. But then you can also utilize them 20 times over, and then you can use them in your everyday life. And so it’s like, again, she looks very natural. It looks very raw and organic. Like she’s in her bathroom, she’s applying the lashes, and so it’s kind of taking that cross between we need to sell the product.

Lauren: You can also do this on your everyday life, but then you can also use this as a Halloween look as well. So it’s like kind of [00:11:00] combining all of those things into a different set of creative.

Ralph: Yeah. No, that’s a great, it’s a great combination of a lot of different things that we had talked about here, and obviously it’s that the creator themselves. I mean, this is somebody who’s obviously worked with this brand in the past, certainly sounds like.

Lauren: yes. Yeah, they, she is one of our creators who, again, we work specifically with her because she knows how to utilize this look and knows how to utilize the lashes.

Ralph: Right. Let me ask you this question, just on like ads like this. This is always something that, I tend to get a lot of questions on it. I don’t really know how to answer it because it’s like I see content creators, they’re obviously being compensated by a company and I see it in my newsfeed, and how do I know what they’re really saying is true versus, I know the fact that they’re actually being paid to do, like, we obviously pay her to represent this particular brand.

Ralph: Like how do you sort of explain that? I. And [00:12:00] you know it ’cause it isn’t necessarily, I mean obviously, I mean you see like the rock pitching something or it’s like, I know he’s being con, like there’s no way, I mean, I just was at that beauty conference where, there was Serena Williams, like the guy you know, is pitching this product for this company.

Ralph: And I’m like, there’s no way you just sent it to her. And she said, yes. I mean, you’re compensating her some way. You know what I mean? Like how do you kind of balance that? Authenticity plus the fact that people kind of know it’s an ad. Like what’s that? Like, where’s that fine line?

Lauren: I mean, I think unfortunately we just live in a time now where. It’s really hard to tell what’s

Ralph: is what it is.

Lauren: Yeah. I mean, but at the same time, like the creators that we do work with, we do actually reach out to them before we even shoot content and ask them like, Hey, is this a product that you’re willing to, work with?

Lauren: Is this a product that you’re willing to kind of, are willing to [00:13:00] endorse? I mean, again, we work with a lot of different content creators and I think the thing that. Makes it look authentic is that if they’re interested in the product, they’re going to want to showcase it. They’re going to want to talk about it in an authentic way.

Lauren: And I mean, this has come with like a lot of trial and error too. So. Especially with the creators that we work with, they’re, some just, they’re if they’re given a product and they know, they’re just like, okay, I gotta shoot another piece of content and I get paid for this and like, move on, like to the next one.

Lauren: It doesn’t come off as authentic as someone who actually genuinely wants to use the product, genuinely likes the product. So I think it’s just a different take really. So just finding those creators who actually enjoy using that product, I think is gonna make your content more authentic.

Ralph: Yeah. Right. So for that content creator, like, for, I mean, you obviously probably have a stable of maybe two or three individual content creators for that brand, or it’s almost like [00:14:00] she’s exclusively sort of the spokesperson for the ads. Like how do you rotate in other personalities? Is it usually 1, 2, 3?

Ralph: Like how is that all sort of work?

Lauren: Yeah, so we, I mean, we have a pretty large content creator pool that we can pull from. and I would say for this specific. Brand. We have about 10 creators who we know we can pull from that way it’s, we can inter, inter swap people. We can, we have older content creators who, this is something that it’s still kind of new for.

Lauren: But again, it resonates because they want that content. And then we have that sort of like younger demographic where again, they can kind of showcase the trends a little bit more. So we try to get. a larger pool of creators that we can use, that can, that we can pull from to create different sorts of content.

Ralph: Yeah, no, that’s, and I think that comes back to, I think this is one of the frustrations when we talk to brands like, all right, well [00:15:00] you can, there are marketplaces where you can go find creators for your brand. However, there’s gonna be a lot, you’re gonna have to kiss a lot of frogs.

Lauren: Yes, a

Ralph: we were first doing this without your help.

Ralph: We were finding that as a huge frustration. And then we’d do a round of like 10 or 12, and they’re like, I hate all of them.

Lauren: Yeah.

Ralph: this is like two, three years ago. Because this was a huge trend and we were trying to capitalize on it. And then we started using a white label partner, and then obviously we partnered up with you guys.

Ralph: But the point is like that is the key. That’s the key to it. And I think you can’t just go out and just say, all right, I’m gonna get this person. That’s it. One and done. It’s like you really have to know them and have the relationship with them and understand like what their tendencies are, as well as them being authentic.

Ralph: Like they’re actually really excited about the brand itself.

Lauren: Yeah, and I think that’s what’s hard for a lot of brands is because they. They don’t necessarily want to do the legwork of finding those creators. And again, this is like, I [00:16:00] mean, this is almost five years of pulling, all these content creators. a lot of it was really like searching through socials, seeing you know, who looks authentic when they’re, shooting the content and really just starting to work with them and train them.

Lauren: So. Tech creators that we work with. I mean, we’ve trained a lot of them. It’s a lot of, working with them, helping them get the shots that we need. So again, like they’re really good on the acting side and, or, quote unquote acting side. But it’s those, different. Creators that work well with different brands and then coaching them on, okay, this is great, but maybe we get this shot or this angle, or whatever.

Lauren: So, it is definitely hard to find those specific creators, but once you start to find them, they understand the content, they understand what needs to be shot, and then they just start building from there. And after a while it’s just easy to say. okay, we’re gonna work with this brand.

Lauren: We’re gonna give it to this creator because we know that they’re gonna, either do a really good job [00:17:00] and they’re just, again, they’re really good. Their authenticity is really good. I think that’s one of the biggest compliments that we get from all of our clients, is that all of the creators that they work with, they all say to us like, your creators are very authentic and they resonate really well with our audience, and so we wanna continue working with you.

Ralph: You can so tell when somebody doesn’t like you, just immediately. I dunno what it is. It’s like there is it’s, I don’t know, it’s eye contact. It’s something in the voice. It sounds scripted. There’s just something about it. And it’s like the one that you just showed is great because like. I mean, obviously I know it’s an ad, but it just felt authentic, it felt legit.

Lauren: Yeah. Yeah.

Ralph: And if you don’t get that right then I like that the ad just won’t resonate. And I, I’m sure you’ve seen like from a production, like from a productivity standpoint, from a really, from a performance standpoint, the difference between one that is [00:18:00] really genuine and resonates and is authentic versus ones that are sort of borderline.

Lauren: Scripted.

Ralph: It’s like, I really love this. I mean, obviously it’s never gonna be that bad, of course, but I mean, yeah. I mean the whole scripted part of it. So, one of the other cool things is that, I mean, there’s. Just capitalizing on trends just in general. And I think before we hit record today, you were going through sort of a, another trend, which is sort of hot, I think it’s right now, on how beauty brands work with, what is it?

Ralph: Food

Ralph: So once again. Over on our YouTube channel, perpetual traffic.com/youtube. If you haven’t subscribed to it, well, I don’t know what the hell you’re doing with your life ’cause you should be. all right, so we’re showing an ad in the news, like I actually, this is on your LinkedIn, so, we’re gonna leave links in the show notes for, for Lauren’s LinkedIn.

Ralph: You definitely gotta follower if you want, really see what’s going on right now. So explain to us what we’re seeing here.

Lauren: [00:19:00] Yeah, so Road Beauty actually is really good at selling their product, but they utilize, food, which is I think a big thing. that you wouldn’t think to put hand in hand. So like, having a lip gloss or having, a lotion or something like that, but then pairing it with food.

Lauren: So I did kind of like this whole campaign breakdown of like the psychology behind it of why beauty brands use. food within their ads, within their advertising, within their photography. it’s, really kind of this whole sensory marketing. And I think that is something that is interesting because you wouldn’t think to pair, a lip gloss with.

Lauren: An ice cream, or again, like a lip gloss with a croissant. So it’s like, how can you as marketers, really, take this sort of like beauty aesthetic and then really showcase it in. like a way that’s gonna make your senses like [00:20:00] it’s emotional, it’s craveable, it’s, it makes it feel irresistible.

Lauren: And I think that’s like the indulgence of food is really understanding, like how you can kind of tie these things together and not only make your imagery look really interesting and different, but then also making it capitalize on your senses too. Like, I think the biggest thing. That I, that a lot of marketers forget is that it’s very emotion driven, very sensory driven, especially when it comes to makeup.

Lauren: And so I think just trying to give these different like, senses as you’re doing this, is something that’s really interesting. So, really just kind of did this whole breakdown of, their socials are really good with showing these like limp, limp tints, which are like served on dessert trays.

Lauren: this sort of like. Dripping glossy textures of like honey and chocolate or this strawberry berry visual where it’s like the different shades of berries and then whipped cream shots of, makes it feel indulgent and just like this [00:21:00] creamy sort of texture. So again, it’s like you not only can look at the product, but you’re like, oh, this is gonna give me a really glossy look because of, like, when you think of honey, you always think of that like.

Lauren: Really sort of like glossy texture. And so like you just, again, your senses kind of compare that, which again makes it really good for paid social, but then it also makes it really good for your socials as well. and again, just kind of driving into that, like food inspired visuals, which again, it’s a deep emotional and psychology trigger.

Lauren: And then again, it gives you that Like that pleasure and that craving. So, it’s like something that you start to think of. And then with your paid ads, it’s something that is so different from your feed that it captures your attention really fast. And then again, it activates like your senses of sight, texture, taste, smell, memory.

Lauren: It’s again, it’s scroll stopping, but it also like resonates really well. So. I [00:22:00] think for them, like they’ve done a really great jo, job of just kind of making it seem, making it. Like your senses and comparing everything and capitalizing on how they can take not only beauty products and craveable products and put it in this way that is, it’s beauty, but it’s definitely outside of the box, which makes it very interesting.

Lauren: And I think that’s where people start to resonate with the brands is that. Road is not only like, it’s a good product, but again, like they think outside of the box when it comes to how they’re tapping into their products. So just, I thought it was something that was interesting as we were kind of looking through these different brands.

Lauren: Can this be related outside of, I’m trying to think because this is taking something that’s known and familiar and like everybody knows what chocolate tastes like. Everybody knows what like a strawberry or a raspberry tastes like. So it’s like you’re relating [00:23:00] something that’s known to something that.

Ralph: Is not known yet because you haven’t bought it. You haven’t actually experienced it, which is great marketing. So it’s like, I think a lot of great brands really do this. They remind you of things that you’re familiar with, whether it’s things from your past. I heard this ad on the way to the gym this morning.

Ralph: They were obviously targeting Gen X people, and they’re like, you get your MP three player and your, oh geez, what’s the, your fanny pack? out? And I’m like, oh my God. If that’s me, like, I know like. I don’t even know what it was for. I think it was for like an insurance ad, but it was like, like I forget what the name of it.

Ralph: It’s just sort of lost the, but it’s only the first time I’ve heard it. The point was, is like they were resonating with something that is known and familiar. And that type of,familiarity is then being translated to the brand. This is far more sort of, sensory in the fact that it’s really relating to food and everyone knows what those foods sort of tastes like [00:24:00] and relating that to a beauty brand and sort of, Dripping that into, the experience that you may have when you purchase. Is it relatable to, I mean, I guess I’m answering my own question to a certain degree. ’cause the insurance company kind of did it, but not like with food brands. But maybe it is, it’s like, is this type of thing exclusive to beauty and wellness, or is it just in general a trend that you can see outside of beauty and wellness industry?

Lauren: Yeah, I mean, definitely. I think again, like anything that’s gonna spark an emotional memory or emotions I think is something that’s always something that, you know. Any brand can really capitalize, whether it’s, like you said, if they’re who they’re targeting, like a Gen A, gen X,with an MP three player and a fanny pack, it’s like that.

Lauren: You know your audience, you’re talking to that audience. you’re bringing up those memories of nostalgia, and I think that’s something that. Works really well, especially when it comes to creative and advertising is just, how can I bring it back [00:25:00] to a nostalgic time and a nostalgic, era that makes me understand like what they’re trying to talk about.

Lauren: Like, like, again, like this bowl of cereal, not, I’m not saying that everyone, I. Eat cereal. Cereal, but like, as a kid, you ate cereal. So it’s like, like you think of like the milk and the flavor that you had like, and how it like tasted and how it, made you feel. So I think def yeah, it’s so, I love cereal, so

Ralph: Like the sweet cereal. The milk that’s left over. Oh my god. That’s like

Lauren: like Cinnamon toast, crunch milk cereal is like

Ralph: are you kidding me? It’s the best. So.

Lauren: So, yeah, I think again, it’s just bringing back that nostalgia is real, is something that resonates really well with people.

Ralph: Yeah, that was the word that I was looking for that you nailed. and I think it’s, it’s. Like this is just a generalized rule in advertising, just in general. Like you’re trying to, if you’re introducing a brand new product, you want to relate it in some way, shape, or [00:26:00] form to something that’s known.

Ralph: Whether it’s nostalgia, something from the past or something that’s known to this day. It makes that connection and it certainly, like if you’re seeing this with this particular. Brand itself. Are you seeing that as a trend overall in the beauty and wellness space? Other brands latching onto it and they’re sort of the leader of it, or like how is that manifesting itself?

Lauren: Yeah, I mean a lot of other brands are definitely doing this. I would say, RO just, they. I don’t know if they were the first. I mean that definitely they had been one that had really capitalized on it. But definitely, I think kind of all beauty brands take this like food approach when it comes to their products because again, it’s, the flavors, it’s like the creaminess texture of like how it feels and whatnot.

Lauren: So I definitely think that food is a big sensory play that.

Ralph: trigger.

Lauren: Yeah. That people can like understand when they’re thinking about a product when it comes [00:27:00] to like beauty and skincare.

Ralph: Look at how we like responded to the Cinnamon Toast Crunch milk. it’s like, and if you can relate that to a brand like Bingo, you’ve got it.

Lauren: exactly. Yeah.

Ralph: my God. That’s so cool. Well, this is awesome. we are, we’re gonna do a series on this and these are gonna be shorter episodes where there’s sort of bite-sized chunks where you can sort of take these pieces of information.

Ralph: We are obviously, we’re focusing more on the beauty and wellness space ’cause it’s obviously, it’s an area where. We’ve got a high degree of specialty and of course if you wanna learn more about that, you can head over to tier 11 beauty.com. By the way, that’s tier 11 with an actual 11. We got that URL opposed to the guy who’s tier eleven.com is holding us out for like 50 grand.

Ralph: By the way, Lauren, I don’t know, maybe we should like take a collection here. To pay for that URL anyway, so tier 11 beauty.com with more information about, what Lauren and her team does as well as the Tier 11 team. And of course, watch this over on YouTube in this series here, which is perpetual [00:28:00] traffic.com/youtube and subscribe to the channel so you don’t miss a thing.

Ralph: So we’re gonna be doing four or five shows on this, which is gonna be very cool. And, You’ve made me really hungry for Cinnamon Toast Crunch, by the way. it’s lunchtime. I’m like, oh my God. It’s like the worst thing I could possibly eat for lunch. ’cause I’ll be taking a nap in an hour. well thank you so much for showing up despite the fact that you were experiencing an earthquake yesterday.

Ralph: We didn’t even mention that to start off the show.

Lauren: Yeah. We’re good. We’re safe. Everyone’s.

Ralph: You’ve got one of those buildings that you know, kind of rolls with the punches a bit, which is good. So it doesn’t matter, like we’ll never stop here. Perpetual traffic, we’ll continue shows, whether it’s an earthquake. I’ve done shows in a hurricane before. So earthquakes, this is a first for us. we did one show with a tornado, with a guy that worked in Oklahoma, so that was like two years ago.

Ralph: Anyway, so make sure that wherever you listen to podcasts, you leave us a rating and review. We really do appreciate that. We will read it out on the [00:29:00] air here, especially over on Spotify. we’re getting a lot of comments over there like, comment, leave a rating. Really appreciate you listening to the show.

Ralph: This, the more ratings and reviews we get, the wider the audience, we can actually teach how to do this stuff the right way. And you’re certainly doing that on the creative end of things, especially in the. The beauty and wellness space here, Lauren. So super appreciate you for coming on here today, withstanding the earthquake, and we will be back with, this series ongoing for the next month or so.

Ralph: all links and everything that we mentioned here in the show notes. can we share some of the stuff that you shared to actually, we’ll share your LinkedIn, which has a lot of this anyway, so definitely. follow, Lauren over on LinkedIn and of course, check us out over@tierelevenbeauty.com.

Ralph: So on behalf of my amazing tier 11 compadre, Lauren Schwartz, until next show, [00:30:00] see ya.