Episode 766: The Little-Known AI Creative Research Tactic to Hack Meta Andromeda

January 13, 2026

Stop using AI like Google for market research. Here is an easy, done-for-you marketing research prompt to help you draft Meta ads that convert: https://www.tiereleven.com/prompt

Are you still guessing what your market wants and calling it “creative testing”? That’s the fastest way to burn your budget in 2026. If your ads aren’t resonating, it’s probably not the algorithm. It’s your research. Most marketers skip the hardest part and wonder why creative diversification never works.

In this episode, Cole Turner from Tier 11 breaks down a smarter way to do market research using AI. We walk you through a live demo showing how a multi-step prompting process compresses weeks of manual research into minutes. The real unlock isn’t the tool; it’s how you structure prompts to extract real voice-of-customer data, emotional triggers, and problem-aware insights that actually drive clicks, leads, and sales.

We wrap by showing how to turn that research into ads, scripts, and landing pages that don’t sound like AI fluff. You’ll hear exactly how we use this internally before launching Meta campaigns and why “garbage in, garbage out” is an accurate statement.

In this episode:

04:57 Why creative research still matters

12:24 ChatGPT market research framework

21:42 Turning research output into ads

25:06 When multiple ChatGPT prompts are necessary

30:55 How to access and use the market research prompt

33:21 Final advice on AI prompting

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic?

Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

READ THE TRANSCRIPT:

The Little-Known AI Creative Research Tactic to Hack Meta Andromeda

00:00:00:00 – 00:00:12:03
Ralph
This used to be something way back in the day, and it would take like two weeks for us to do research on clients. But today’s guest. He has figured out a way to compress this.

00:00:12:05 – 00:00:17:08
Cole
Your output from any LM is only going to be as good as the input.

00:00:17:10 – 00:00:19:02
Lauren
Otherwise garbage in, garbage out.

00:00:19:04 – 00:00:27:13
Cole
We’re going to go through a multi-step process. The first prompt we’re going to put into ChatGPT is.

00:00:27:15 – 00:00:39:04
Ralph
Hello and welcome to the Professional Traffic Podcast. This is your host, Ralph Burns, founder and CEO of tier 11, alongside my amazing non millennial co-host Quit.

00:00:39:06 – 00:00:44:01
Lauren
Not Laurie Petrou, founder of Mongoose Media. So

00:00:44:01 – 00:00:46:01
Ralph
glad you joined us here today.

00:00:46:19 – 00:00:58:22
Ralph
I don’t know what you are. Are you like an echo boomer? Wait a second. We just got to clear this up here. How? We want generation without divulging any ages, what generation are you in?

00:00:59:00 – 00:01:03:07
Lauren
Well, depends of what you think Cole is. Because I’m either the same as him or I’m not all.

00:01:03:07 – 00:01:13:15
Ralph
Cole isn’t really here right now. He’s in the virtual green room, so he hasn’t entered the conversation. He’ll defend himself when he comes out. But anyway, what generation are you?

00:01:13:17 – 00:01:15:00
Lauren
Lauren?

00:01:15:02 – 00:01:27:01
Ralph
You’re the Lauren generation. You decided you like. You had your own generation. All right, well, I’m Gen X and proud of it. By the way, because we were the cool generation before all you guys showed up. But we’re.

00:01:27:01 – 00:01:28:12
Lauren
Not every generation ever.

00:01:28:12 – 00:01:33:23
Ralph
Yeah, yeah, well, we’re not old, like the baby boomers or the echo boomers. Anyway, I don’t want all.

00:01:34:01 – 00:01:37:11
Lauren
What is old. Old is when you stop learning so much.

00:01:37:13 – 00:02:01:12
Ralph
All this in your head, all this in your mind. So we’ve got a lot of non old, very new, very I very 2026 ideas for you here today, ladies and gentlemen. Because we have not we haven’t recorded and it seems like forever but it, it wasn’t really it wasn’t really that long did a long series on meta which is all about AI, right?

00:02:01:14 – 00:02:47:20
Ralph
Of course. Oh, yeah. Yeah, all that stuff. And I think one of the things that when we were going through that whole meta, Andromeda and the evolution of just meta and where it is today and where it was and how it actually started through the algorithm and all the other things that, now let us up to this very point, one of the things I think that never has gone out of style is good old fashioned market research, because in order for you to do creative diversification, in order for you to leverage the Meta Andromeda algorithm in order for you to do anything on Google, TikTok, LinkedIn, etc. in 2026, you still need

00:02:47:20 – 00:03:17:18
Ralph
to do the research ahead of time. And now it is a less manual process. This used to be something way back in the day. We used to have this thing called the well. We now call it the ad lab that I saw for Friday Friday thing that I do with John Moran. But we had something that we called the AD Lab, and it would take like two weeks for us to do research on clients, but today’s guest, he has figured out a way to compress this.

00:03:17:20 – 00:03:33:08
Ralph
And very impressively, we’re actually going to do a live demo here today. So back on perpetual traffic is the mullet himself, growth strategist extraordinaire from zero 11, Cole Turner. Returning to perpetual traffic. Welcome back.

00:03:33:10 – 00:03:41:01
Cole
Hello. Happy to be here. The mullet is still here. It is just hidden behind my new AirPods.

00:03:41:03 – 00:03:50:22
Ralph
Yeah, we were worried. Like when you first got on, I was like, oh my God, where where did the mullet go now? And it’s still there, so you’re gonna have to check it out over a perpetual traffic.com/youtube. So you’re not.

00:03:50:22 – 00:03:54:01
Lauren
Allowed to get rid of it now it’s. So we’re headed into your persona.

00:03:54:01 – 00:03:55:15
Lauren
God forbid you have hair loss.

00:03:55:18 – 00:04:01:02
Cole
Oh I know well, I’m just going to keep it back there. You know, I’ll just, like, be bald up here and then the mole will still exist.

00:04:01:04 – 00:04:04:10
Lauren
Oh my gosh. Then you’re just gonna have a rat tail.

00:04:04:12 – 00:04:06:22
Cole
I mean, better than bald.

00:04:07:00 – 00:04:15:03
Ralph
So. So 20 years from now, you’re going to come back on this show, the mullet will still be there, and you’ll be like old and gray, but then we’ll be older and grayer, I guess.

00:04:15:03 – 00:04:19:00
Lauren
Oh, no, you can be like a skunk kind of style then, because you’ll have some salt and pepper.

00:04:19:01 – 00:04:24:07
Cole
Yeah, I’ll diet maybe to get like, diet black and have like a white streak in the back.

00:04:24:09 – 00:04:25:13
Lauren
Yeah. Okay, Rob.

00:04:25:15 – 00:04:42:02
Ralph
I’m gonna be talking mullets here today, but also we’re going to do screen share. So if you really want to understand exactly how to do this and we’re going to give you sort of the keys to the castle here because this is not something we’ve ever revealed. And it’s how we do a lot of our research, especially when we’re onboarding new clients.

00:04:42:02 – 00:05:15:01
Ralph
And if you are launching new campaigns in 2026, in order to do all the stuff that we’ve talked about a bit ad nauseum here on the show, which we’ll continue to talk about in the coming year, which is creative diversification, especially on the meta platform. You got to know how to do all this. So call maybe take us through sort of the evolution of, how this all came about and maybe a little bit of a background on how important creative research really is, because now, as we know and, you know, creative creates the targeting.

00:05:15:02 – 00:05:20:14
Ralph
So targeting is less important. But it’s the messaging that’s so vital.

00:05:20:16 – 00:05:45:03
Cole
Yeah. So I mean this is probably the I’m the most passionate I think about anything in marketing as I am about market research because in order to well, let me back up. So most people that I’ve ever met, they’ll go create ads, they’ll create landing pages, they’ll create emails, they’ll get on a sales call, they’ll, you know, even direct mail, what have you.

00:05:45:05 – 00:06:13:12
Cole
And they’ll just guess about what the market wants to hear, and they’ll try to put their best foot forward. They’ll write some things down. And I’m sure we’ve all experienced it before. A lot of these things don’t work because it’s a gas. It’s a shot in the dark. If you don’t understand your market, if you don’t understand the deeper levers and the buttons that exist within them emotionally that need to be pressed, you’re just only at best ever going to scratch the surface.

00:06:13:14 – 00:06:34:09
Cole
So just to take a side step here, I have an example that I can convey to you guys that I think will help explain this concept a little bit. A few years ago, I was doing jujitsu and I tore my knee up really, really bad. I completely dislocated it while I was rolling and I still have knee problems to this day.

00:06:34:11 – 00:06:55:21
Cole
So let’s imagine, hypothetically, there’s two people trying to sell me a knee brace right now. Person A doesn’t know anything about knee pain, doesn’t know what it’s like to have it. Person B has a firm understanding of what I went through and what I’m still going through to this day. So Person A’s sales pitch might be, hey, does your knee hurt really bad?

00:06:55:23 – 00:07:21:06
Cole
We’ll try this new knee brace. It’s going to help your knee pain go away. And then person B who understands me might say, do you feel like you’re 27 years old, but you move around and feel like you’re 70? Do you long for the days when you could play soccer and run without pain? Do you feel like less of a man in public because you’re not able to like, defend yourself?

00:07:21:07 – 00:07:41:19
Cole
You know, like, I don’t feel that way, but those are like the deeper emotional levers that exist within the market. And person B saying those things to me, he might be like, I might be like, okay, this person understands me. I’m ready to buy from that. So that’s why it’s extremely important to understand your market, because then you can write ads that touch those deeper levels.

00:07:41:23 – 00:08:01:03
Cole
You can write landing pages, you can write emails, and everything else downstream just gets much, much, much easier. So that’s kind of I think the backstory on why market research is so important. And if you look at any ads in your newsfeed, you’ll see that’s very often overlooked. They’re very often surface level just shots.

00:08:01:03 – 00:08:04:07
Ralph
In the dark.

00:08:04:09 – 00:08:33:15
Ralph
Yeah. And those are basically two different approaches to in essence, the same problem but different hot buttons. But I mean, I think in both cases, like you’re a guy who has knee pain, I mean, you could be feeling either one of those emotions either it’s just raw pain, which you just want to get the solution to it, or you’re thinking, Holy cow, I feel like I’m 20 some odd years old, but I feel like I’m in my 70s now because I can’t barely even walk and I’m limping.

00:08:33:21 – 00:08:46:12
Ralph
Those are two different emotions for the same problem, but they’re going to hit and they’re going to resonate very differently there. But they could be the same avatar. They could be the same sort of ideal customer in the same way. Correct?

00:08:46:14 – 00:09:02:17
Cole
Correct. Yeah. So there’s levels to it. You can think of it like an iceberg at the very top. It’s like my knee hurts, you know, at the very bottom. It’s an identity crisis, right? The deeper you can go down that iceberg, the more you’re going to be able to elicit emotion from someone than from what we know about direct response.

00:09:02:17 – 00:09:09:09
Cole
Of course, eliciting powerful emotions is the way to get someone to take immediate action.

00:09:09:11 – 00:09:33:08
Lauren
It also allows you to be like hyper specific because you’re going from like the vanilla ice cream of hey, you have knee pain. Gee, willikers that stinks. That’s applying to everyone. And like when you’re talking to everyone, no one’s actually paying attention to going down the iceberg. What I want to say going down the ice cream track where you have differences between like strawberry cheesecake, ice cream, blue moon ice cream, cookies and cream, Rocky Road.

00:09:33:08 – 00:10:02:19
Lauren
And then you can go into a place like a Baskin-Robbins, which has a wide variety of different flavors and know they’re going to get quality ice cream. And then you can have these different points like, oh yeah, chocolate raspberry swirl sounds delicious, and birthday cake is perfect for Ralph or whatever those pieces are. You get to meet someone at their particular flavor of gelato, but in this case is knee pain because someone who’s like a former big time soccer player is going to say, like, I miss being on the pitch or I miss playing a game amongst my friends.

00:10:02:19 – 00:10:20:03
Lauren
Like, my cleats aren’t old and dusty, and they’re just as old and dusty as I feel inside my heart, even though, like my youth is there. Bring me back to enjoying the game, not just on the couch, but on the field. So that type of stuff you’re getting deeper into?

00:10:20:05 – 00:10:48:00
Ralph
Yeah, yeah, I actually thought when you were going through your explanation, you were going to go through sort of two different avatars like, you know, there’s the guy who’s injured himself as knee pain. And then there’s the also maybe like the 70 year old who just through wear and tear, has a different set of issues, like he didn’t, you know, tear out his knee or injured his knee because of, you know, wrestling or jujitsu or anything like that.

00:10:48:00 – 00:11:18:13
Ralph
It might have been pickleball, you know, so it’s like you can go many, many different grades here. But the point is, is when you’re creating a campaign and we just had a call with John Ran on this, we sort of all sort of debated. Do you have all of your channels doing the same general messaging to reinforce the same type of, either emotion and or benefit or do you diversify?

00:11:18:15 – 00:11:36:03
Ralph
And how do you kind of sort all that out, like once you without really knowing what’s going to resonate with the market. So when you’re testing this or you’re sort of creating this, how do you sort of separate it out as far as how you’re going to figure out what’s going to resonate best with the market?

00:11:36:05 – 00:12:00:02
Cole
That’s a great question. And it ties back into the father of advertising, Eugene Schwartz. Right. So there’s different stages of awareness. There’s unaware problem aware, solution aware and then product aware. And we know that the different advertising channels are really good at different things like meta or let’s use a drastic example, let’s say programmatic advertising. That’s about as cold as you can get, right?

00:12:00:02 – 00:12:16:20
Cole
So you would want to touch someone like an unaware or problem aware stage where they don’t know they have a problem, or they know where something like, let’s say, Google search or a retargeting ad, then you would come back in with like social proof, things like that, stuff that’s not necessarily ads like, hey, do you have this problem?

00:12:16:20 – 00:12:24:12
Cole
It’s more so like, we know you have this problem, this has worked for a million other people come by this. That’s the way I like to set it up personally.

00:12:24:14 – 00:12:31:01
Ralph
So, well, let’s get into, the tool itself and maybe even a realized example.

00:12:31:03 – 00:12:32:14
Cole
And of course.

00:12:32:16 – 00:12:55:00
Ralph
Yeah, as you were setting this up, we we just yeah, we just did this recently with a proposal that we had sent out, and it was in different markets and each individual market was just completely different based upon, you know, the demographics that were in that market. And obviously, I think I’m pretty sure you use this tool in order to help generate that, if I’m not mistaken.

00:12:55:00 – 00:13:15:04
Ralph
But it can be done in a lot of different ways. And yeah, we work with a lot of franchises that have lots of different markets in each individual state, regions, cities, each individual city might have different sort of triggers based upon the geo location. So this can be split up in hundreds of different ways depending on what your business is.

00:13:15:04 – 00:13:26:10
Ralph
So and it’s not just like avatar specific because that could be however your business is set up, you can actually use this type of stuff in order to sort of give yourself a running start when you first start launching your ads.

00:13:27:10 – 00:13:48:00
Cole
Exactly. Yeah. So let me share my screen real quick and I’ll walk you guys kind of through how this is accelerated with AI. So I just have a quick little helper here. As Ralph mentioned in the past, back in the olden day we used to have to scrape Facebook comments, scraped Reddit post, just go manually do this.

00:13:48:00 – 00:13:53:01
Cole
It took weeks, hundreds of hours if you did it right. Or maybe tens of hours. But this was only.

00:13:53:06 – 00:13:54:10
Ralph
Four years ago, by the way.

00:13:54:10 – 00:14:13:02
Cole
In the early know those like ages ago. But yeah. So this process here, you can use AI to go do all of the market research for you. So I’ll walk you guys through kind of how it works. And then I guess a good jumping off point for the audience itself. So this is a two step process.

00:14:13:04 – 00:14:38:09
Ralph
So in order to get the most out of today’s episode, we have put together the prompt that Cole is going to be using here today on this week’s show over at tier 11.com forge slash prompt. And you’ll want to grab this thing you don’t have to put in your name and email. You can just download it and start using it for you and your team to get the kind of kick ass AI generated research that we talk about on today’s show.

00:14:38:11 – 00:15:00:15
Cole
Cool. Yeah. So this first prompt here, we’re going to go through a multi-step process. The first prompt we’re going to put into ChatGPT is actually going to give us back another prompt that we’re later going to give the ChatGPT again. So the reason behind that is that I’m not a research scientist, I’m a good marketer. I’m not the best researcher on the planet.

00:15:00:17 – 00:15:20:22
Cole
So with this first up, we’re telling ChatGPT basically who the market is and then we’re telling it also to create a research plan, a huge outline on that market that we’re then going to give to another version of ChatGPT. And this can be done in Gemini and a lot of courts too, but we’re just going to use ChatGPT for this example.

00:15:21:00 – 00:15:40:19
Cole
So the first thing is in this prompt, we tell it to take on the role of an expert in copywriting, advertising, and direct response. I always like to tell any AI, any alarm, to take on the role of something so that it can extract the information it’s been trained on relative to the subjects. And then we’re also telling it to take on the role of an expert in market research and reporting.

00:15:40:19 – 00:16:07:00
Cole
For the reasons I mentioned. Now, I just namedrop the few of the OGs in direct response here David Ogilvy, Eugene Schwartz, etc. just because I think that if it does have information on David Ogilvy trained into the LLM, it’ll pull that forward. Similar to the first sentence. So anyways, I’m just telling it here like, hey, you know, the best marketing comes from people who understand their market, their problems, their fears, the way they speak about things.

00:16:07:00 – 00:16:29:01
Cole
So this is what we spoke about at the beginning, and then I’m basically telling it, I’m going to need you to create a prompt that we can give to deep research, that can browse the internet. Then this is very important. We we’re telling it that we want it to focus on the problem aware segment. So over here I just used a made up example of people that have lower back pain who would benefit from a standing desk.

00:16:29:03 – 00:16:52:21
Cole
Now we’re telling you to go after the problem where I segment here, because that’s going to be the people that they know they have a problem, but they don’t know the solution exists. And that’s going to be the largest and most profitable segment target on paid ads. We don’t want to go after people that are solution, aware that they’re already ready to buy a standing desk, because they’re not going to get those juicy voice of customer quotes about the problem that we were doing it this way then.

00:16:52:21 – 00:17:08:16
Cole
Anyways, down here at the end, this is just some, research formatting here. Like what I want it to give me, identify the key objectives, blah, blah, blah. This is just research stuff. And then at the end we’re just telling it, hey, this is going to be used to conduct deeper research. So that being said I’ll show you.

00:17:08:16 – 00:17:29:06
Cole
I went through this earlier and just filled this out within ChatGPT here we can see I gave it that exact prompt and then it gives us this back. So this is another prompt that we’re going to feed into deep research. So you can see it’s a really cool research. Outline here that I personally would have never been able to create.

00:17:29:06 – 00:17:56:09
Cole
It’s telling it like, hey, go find voice of customer quotes. Look at like frustrations with the current solutions, etc.. And so all you do is step number two. Once you get that handy dandy output from number one, you just copy and paste it back into another AI that has deep research enabled. So we can see I just copy and paste that that output, this big research, plan.

00:17:56:14 – 00:18:17:17
Cole
I copy and paste it. We have deep research enabled here at the bottom. That’s extremely important for this. It takes like 20, 30, sometimes 45 minutes. It goes out all over the internet and extracts information from read it from blogs anywhere it has access to where we can get the information right out of the horse’s mouth. So to speak.

00:18:17:19 – 00:18:42:03
Cole
So we just put that in here, that it just asks us a couple of questions. You just answered the questions and then from there this is the meat and potatoes of this presentation. You’ll get this bad boy right here. This is so take us ages to go through a huge research dossier on the lower back pain market, specifically users that would benefit from a standing desk.

00:18:42:05 – 00:19:03:12
Cole
You can see just the information in here. It’s so powerful. I work a standard 9 to 5 desk job. By mid afternoon, my neck feels step, my shoulders ache and my lower back is screaming. That’s a quote from Reddit. If you were to put this in and ad my lower back is screaming, that person is going to read that and say wow, they really got me it really understand me.

00:19:03:14 – 00:19:07:06
Cole
Yeah, my lower back screams all the time. It’s screaming right now.

00:19:07:08 – 00:19:13:05
Lauren
But oh, I thought it said you were an okay, well just pretend you’re not a millennial then.

00:19:15:09 – 00:19:35:07
Cole
But anyways, yeah. So I mean there’s more quotes here. I’ll go down a little bit. I saw some of this earlier. This part is really cool right here. A VOC phrase bank. My lower back screaming VOC as voice of customer customer. And by the way, so like actual quotes coming out of their mouth verbatim. I’ve been popping Aleve like candy right in like that alone.

00:19:35:07 – 00:19:51:14
Cole
It’s a hook on an ad. Have you been popping to leave like candy? Right. And then, you know, they’re going to say yes, and then you’re going to go into the problem and then agitating it, and then the solution, of course, at the end, I dread sitting in meetings. Right. This is another angle to hit for the, you know, the office worker.

00:19:51:14 – 00:20:14:23
Cole
And this ties into Andromeda as well, too, right? Like, all these things give unique angles for unique personas that you put into the new Andromeda engine. And it goes and finds those unique individuals. And so that’s pretty much it. And yeah, aside from that, I’ll show you guys what I think is a really cool jumping off point. Once you’ve gotten your research done, you can actually come in here and you can download this.

00:20:15:04 – 00:20:39:03
Cole
So if you scroll back up to the top, you’ll have a little download button right here. You can use that to go back in and train a new GPT on that research to do anything that you can imagine. So just a few examples here, like an AI copywriter and offer generator. So, a GPT two can come up with ad creative ideas.

00:20:39:05 – 00:20:59:10
Cole
I can even help you with your landing page right. So, like, I just wrote a quick example here. You can go build a custom GPT, give it instructions and say, hey, you’re a master copywriter specializing in just direct response. You’re trained on the attached market research. Always write in the language of the customer using their fears, desires, and phrases.

00:20:59:12 – 00:21:26:06
Cole
Apply proven persuasion principles. This would be like your copywriting principles like pain, agitate, solution, etc. keep the copy simple, blah blah blah. And then never write generic or fluffy copy. We all have fluffy ads, use buzzwords and then never ignore the uploaded research. So I think this is honestly the most powerful application of this because yeah, you can get that cool research, but then you have to give it to your copywriting team and they have to do something with it.

00:21:26:08 – 00:21:42:20
Cole
This you can just take it a step further and accelerate your time even further by just getting AI to write the copy for your do whatever. So I built us a little GPT. By the way, I did all of this in 20 minutes before the podcast started today. That’s how quick I was able to get this research done.

00:21:42:22 – 00:21:57:14
Cole
I built this GPT here with our awesome little perpetual traffic logo here, and we can just do a live example. I haven’t used this yet, so it’s not good. Just act like it didn’t happen, but I’ll just say, so we.

00:21:57:14 – 00:22:03:22
Ralph
Have good post-production. But now I love when we do stuff live. Even if it does fail.

00:22:04:00 – 00:22:41:07
Cole
Write me a YouTube ad script using the attached market research to sell is standing desk. Keep it under or around 60s and use the problem. Agitate solution framework. Use a strong question based hook. That is an obvious question. So obviously ask questions like do you want more money? You know yes, obviously. Okay. So let’s say searching the knowledge.

00:22:41:09 – 00:22:56:01
Ralph
So we are watching ChatGPT work here. If you are not over on our YouTube channel, make sure you check it out. We will have some of the stuff blurred out here. But this is a fictitious company. I believe.

00:22:56:03 – 00:23:14:20
Cole
Yeah, yeah, yeah, it is just fictitious, fictitious standing desk. Yeah. So, yeah, I mean, look at this. This is this is pretty good. I mean, obviously everything needs to be refined. I don’t think any yellow line is at the level yet where it’s going to replace a copywriter or it’s going to replace your creative team. I think that it’s a good starting point.

00:23:14:20 – 00:23:24:17
Cole
But me just looking at this like, quick question, does your lower back start screaming by mid-afternoon after sitting all day like, that’s so much more powerful than the previous example?

00:23:24:18 – 00:23:24:23
Ralph
I mean, you.

00:23:24:23 – 00:23:34:20
Lauren
Make me want to use my standing desk right now. I’m just I’m not like, uplift this because I’m like, oh gosh, it’s middle day. I don’t want to have lower back pain uplift.

00:23:34:20 – 00:23:41:08
Ralph
If you are listening to your 11.com/reply, thank you very much.

00:23:41:10 – 00:23:44:09
Ralph
Yeah, yeah, I’m on my uplift desk right now. It’s so totally good.

00:23:44:11 – 00:23:46:23
Lauren
I bought it because it allows me to have a hammock under this desk.

00:23:46:23 – 00:24:14:01
Ralph
I think it is true actually. I love that I did not get the hammock adjustment, but I love just like your your hook obviously first 25 seconds really on the on a YouTube video is you are utilizing some of that copy and or now script that was probably pulled from a Reddit. But you, you never would have thought of this sort of stuff like is your butt or back hurting?

00:24:14:03 – 00:24:32:07
Ralph
You know, I never would have said screaming like just those words like, those are like real words. And one of the keys to your prompt was like making it non fluffy and not sounding like just everything else. Like having it be unique and pull it from the actual testimonials and what people are really saying, like it’s just it’s good, right?

00:24:32:07 – 00:24:34:12
Ralph
From the start.

00:24:34:14 – 00:25:00:01
Cole
Exactly. Yeah. And like the problem section here, this goes into even more into the market research. Like this is what these people are doing. You tell yourself it’s just part of work. But every day that it builds, the meetings start to feel longer standing up for your step, right? Whereas conversely, if all of us just came together and guessed we would never write this and it wouldn’t resonate with the audience, well, I mean, it might, but once again, you’re guessing if you don’t do this.

00:25:00:02 – 00:25:03:01
Ralph
Yeah, yeah. So good.

00:25:03:02 – 00:25:07:00
Cole
Cool. So yeah. That’s it. Any questions?

00:25:07:01 – 00:25:28:16
Ralph
Well, let’s go back through the prompts because there was a there was a number of different prompts. I think most people when they use ChatGPT just in general are Gemini or Claude, they just use one prompt. But you used multiple ones to really be able to sort of drill down. So maybe you can kind of go through that thinking and sort of what led you to to get to this point and how many prompts it usually does take.

00:25:28:16 – 00:25:34:10
Ralph
If this is sort of the average amount to go through, a little bit more detail on that.

00:25:34:12 – 00:25:57:00
Cole
Yeah. So I like to use this multi-step prompting process. If I have a deficit in the knowledge required to create a good final prompt. So like in this, for example, as I mentioned, I’m not the best at coming up with research plans. Right. Like that’s not what I do for a living. I don’t come up with reporting plans.

00:25:57:05 – 00:26:21:13
Cole
So by telling it to take on the role of a master in reporting, we can accelerate our knowledge and skip the gap and effectively act as a proxy of our master and reporting. So like I would say that if you do have a deficit in something and you want to get a final output, use an intermediary prompt as a way to get there.

00:26:21:15 – 00:26:30:08
Ralph
And this initial prompt was that initial prompt written by another prompt. No no no no no this is right.

00:26:30:10 – 00:26:33:07
Lauren
We like the inception of prompts. From some prompts on prompts.

00:26:33:08 – 00:26:39:16
Ralph
Like, prompts on prompts on France, because this is a pretty good process to be given. Okay. So you actually wrote us. All right.

00:26:39:16 – 00:26:41:01
Ralph
The good prompt.

00:26:41:01 – 00:26:59:19
Cole
another another caveat too. It’s like your output from any like I’m it’s only going to be as good as the input. Right. So if you want to do something like this and you do this idiot, this, instead of just copying what I wrote, you have to, I think, understand and be good at prompting. And there’s a ton of information out there, but.

00:27:00:00 – 00:27:01:20
Lauren
Otherwise garbage in, garbage out.

00:27:01:22 – 00:27:02:13
Cole
Exactly.

00:27:02:16 – 00:27:24:22
Lauren
I will say that you wrote all that into like one single prompt. I was just at the I bought summit and was like going into this if you’re like, oh, look, I’m so good at the single prompt. It’s like, I don’t have anyone’s first prompt. I’m like, I reject it. I spend 20 to 40 minutes in prompts on prompts and conversations back and forth, sort of this, like multi stacked to finally get the output I’m asking for.

00:27:24:22 – 00:27:48:00
Lauren
But that’s just because for me personally, I’m always like, find every hole. I’m like, I’m not asking chat or claw or meta, I like, what do you think I’m saying? What am I missing? To give you more context, ask me one question at a time, and then my initial prompts become the 20 minute back and forth sparring match until I’m finally like, yes, I bless you with the opportunity to give me what I was asking for.

00:27:48:00 – 00:28:03:06
Lauren
You’ve proven you understand what I’m saying. Yeah. So I’m impressed that you like for you, you’re comfortable like like you have this like whole massive prompt, but it’s just like was saying like prompts on prompt on prompts. Like, for me at least, I’m most like, find all the gaps. I didn’t think of. Which for you, not being a researcher, that’s not your main role.

00:28:03:06 – 00:28:26:22
Lauren
It’s almost a rather disappearing role from marketing agencies in general, because we have massive researches, researchers with alums in place. It’s just making sure you have the parameters and guardrails. Otherwise, one, you don’t want to have incorrect data. Two, you don’t want to have soft level data, because if you just if you don’t create a moat around what you’re doing, anyone else can generate similar prompts.

00:28:26:22 – 00:28:35:09
Lauren
And we’re not trying to sell, 51 versions of vanilla. You’re trying to do the Rocky Road and all the other versions of ice cream going down that iceberg of relevancy.

00:28:35:11 – 00:28:37:00
Cole
Well, but.

00:28:37:01 – 00:28:55:01
Ralph
Yeah, I find sometimes with just prompts just in general, this is instructive for me because it’s like my initial prompts should be better. Like I just want to kind of get it out. And so like a great example of just half assing a prompt to my wife is, you know, trying to get a strength and conditioning program for like females her age.

00:28:55:01 – 00:29:11:13
Ralph
And I’m like, well, I could teach you how to do it, but because like, I’ve been doing it for a while, but like, maybe I should just do this through Gemini and I could not get it. I did so many prompts because my first job was like, all right for, you know, X amount a year or like year old female for strength training.

00:29:11:13 – 00:29:30:11
Ralph
Give me a four day regimen, you know, only with dumbbells. And that was my prompt. And I was like, I went back and forth on this thing for an hour, and I could never get it for it. So I think there is like it was just a great example for me of like, oh my God, my prompts were so crappy because I just wanted to do it half assed.

00:29:30:11 – 00:29:49:13
Ralph
I end up spending more time on it than if I had just written it out on my own, literally. So it’s like everyone sort of says like, oh, AI is so great, it saves you so much time. Well, it can do the reverse if your initial prompt is crap, which you didn’t do here, which that’s the reason why it came out so good.

00:29:49:14 – 00:30:09:13
Cole
Yeah, yeah. I think just like the one golden nugget for me with prompting is to tell it to take on that expert role. Like for your example, I wonder if you could go back and tell it, you know, take on like the role of, fitness, personal trainer with like 25 years of experience dealing with, like, women for example.

00:30:09:13 – 00:30:14:17
Cole
Your quality might be completely different with that versus just, you know, saying, hey, do this.

00:30:14:19 – 00:30:35:03
Ralph
Yeah. I found like my prompt was akin to basically a Google search. And I got basically the Google search back, so and that that’s the funny thing with it, I mean, if you treat ChatGPT or John, I think I was using Gemini, I was using Gemini. If you treat it like a search engine, it’s going to give you a search engine results.

00:30:35:03 – 00:30:51:12
Ralph
But if you want really deep and profound, you know, insights, you’re going to have to do a hell of a lot more than that. You got to think of it differently. And that was sort of my I was like, That was kind of a lesson for me because I had I hadn’t done that in a while. I just wanted to do it fast.

00:30:51:14 – 00:31:15:05
Ralph
But this is clearly like next level kind of stuff. All right. So the key to this whole thing is obviously is the prompt itself and Cole and his infinite wisdom and generosity has, allowed us to give this prompt to you so that you can then customize it for your individual business, especially some of the some of the parts to this.

00:31:15:05 – 00:31:38:20
Ralph
This is obviously the example for a standing desk. You know, it’s the product problem is obviously is back pain. You can sort of fit in your own individual prompt in your business and your product into here. We’re going to give that away without a download of course over a tier 11.com/prompt. That’s pro m p t if I’m not mistaken.

00:31:38:22 – 00:31:42:03
Lauren
So I was in perpetual traffic.

00:31:42:05 – 00:32:04:11
Ralph
That’s traffic. Wow. Professional traffic. For those of you who can’t spell yes B prompt has two peas in it. But yeah, the prompt is the key here. And then the follow up obviously after that like for people who use the prompt overture 11.com/prompt like what would be your recommendations for that follow up prompt afterwards. Like how did you use some sort of template for that?

00:32:04:11 – 00:32:08:01
Ralph
Or can you include that in that download as well. Like what’s your sense.

00:32:08:03 – 00:32:29:02
Cole
Yeah. So the first prompt is all you really need to give into the from there, that first prompt is going to give you another prompt. Just read over that prompt that it spits back out, make sure it looks appropriate and good. And then just copy it, go back to another, you know, another chart in your ChatGPT or your Gemini or your clod.

00:32:29:04 – 00:32:40:23
Cole
Paste it in there, turn deep research on it. Might ask you a couple questions. I would hope you know them because it’s about your market. And then just let it run. And then you’ll get the entire research dossier just like that.

00:32:41:05 – 00:33:00:23
Ralph
That’s awesome. Well, I mean, I think this is the key to everything. Like we sort of skip through this step when we’ve been talking about creative diversification. Obviously, you know, you’re running, you know, tens of millions of dollars worth of advertising right now utilizing this as sort of your base understanding of the ICP, the avatar, the hooks, all of that.

00:33:01:01 – 00:33:21:21
Ralph
And then this is thrown into the engine, which is creative diversification and drama to jam all of that. But this is sort of the step ahead of it. So I’m glad that we went through this here today. And you know, you, the perpetual traffic listener, can get the shortcut, get the cheat code, so to speak, over at tier 11.com/prompt.

00:33:21:21 – 00:33:29:05
Ralph
Before we exit out today, any parting words for anyone is going to be doing this. Any, words of advice for them?

00:33:29:07 – 00:33:50:15
Cole
Com yeah I would say just I mean as of January 8th 2026, I don’t think lamps are good enough to replace a lot of rules. I think they’re getting close. I don’t think they’re good enough yet to replace. So I say that to say don’t just blindly copy and paste this and accept every output that it gives you.

00:33:50:17 – 00:34:02:09
Cole
Read through it, make sure it looks correct. If it needs to be tweaked, go ahead and tweak it. Don’t just blindly copy and paste this, or you might just get an output that’s, you know, subpar and doesn’t get the job done.

00:34:02:11 – 00:34:24:16
Ralph
Yeah. Makes sense. Yeah. Good words of advice. Well, obviously, anything that we mentioned here in today’s show is over at perpetual traffic.com will also include that linked for the prompt at two 11.com/prompts. Or you can just go directly there. Thank you so much for coming on to part number two. This is your second show. Welcome back. Yeah.

00:34:24:16 – 00:34:43:04
Ralph
Welcome back. If you if you missed them on the first one, will also leave a link in the show notes over there on perpetual traffic.com for Cole’s first show with us. And yeah, this has been absolutely amazing. And of course, you can contact your 11 at your 11.com and make sure you do grab that prompt a tier 11.com/prompt.

00:34:43:04 – 00:34:48:18
Ralph
So on behalf of my amazing co-host Lauren E Petrillo.

00:34:48:19 – 00:34:50:04
Lauren
Now.

00:34:50:06 – 00:34:51:03
Ralph
Till next show.

00:34:51:03 – 00:34:51:18
Cole
Bye guys.

00:34:51:19 – 00:35:01:01
Ralph
See you.

Episode 766: The Little-Known AI Creative Research Tactic to Hack Meta Andromeda

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The Little-Known AI Creative Research Tactic to Hack Meta Andromeda

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