Episode 111: Control Your Facebook Ad Experience: Bidding, Relevance Score, and Probability of Action

What’s the Facebook ad auction and how does it impact the success of your ads? We’ll explain that with guest Drew Tweito, CEO of FunnelBoom.

You’ll learn the four components that matter most in the auction, three of which you can control directly. Understanding this will help you scale your Facebook campaigns and drive down the cost of your Facebook ad spend.

IN THIS EPISODE YOU’LL LEARN:

• Why small companies can compete with the Goliaths of the business world when using the Facebook Ad Auction right.
• The forgotten component you need to pay attention to if you want your Facebook ad to be seen by your audience (« this can help reduce your ad spend).
• Different Facebook bidding strategies you can use to win the auction and scale your campaign.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”
Episode 86: UPSYD: The 5-Step Framework to Generate More Customers
Episode 108: How Facebook’s Ad Algorithm Works
Drew’s add-on about Facebook bidding

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!