Episode 162: 4 MORE Ways to Drop Your Facebook Ad’s Cost Per Acquisition

Facebook ad troubleshooting part 3

Maybe you’ve listened to the last few episodes of Perpetual Traffic and followed all the advice, and you’re still seeing a high cost per acquisition (CPA). Your ads might have a different problem entirely.

But don’t worry… in Part 3 of their Facebook ad troubleshooting mini-series, the experts tackle how to fix another set of potential problems that nearly every media buyer has.

Listen to learn the 2 main causes of a low click-through rate (CTR) and a high cost per click (CPC) and 4 ways to get your ads back on track, increase your CTR, and simultaneously drop your CPC.

Missed the first 2 installments of this mini-series?
Find Part 1 here
Find Part 2 here



  • A few simple ways to beef up your creative and ad copy so your campaign resonates with more cold traffic
  • Why your hooks are so important, and how to successfully target them to your audience
  • How to use the Ad Grid to plan your ads and lower your CPC


To get the checklist, go to the Tier11 Facebook Page and Type “Checklist” into Messenger
Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale
Episode 34: 14 Elements of Persuasive Ad Copy
Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)
Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads
Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps
Episode 161: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA
Tier 11
Messenger Marketing & Chatbot Conference
How to Become (or Train) a Rockstar Media Buyer Conference
The DigitalMarketer Podcast

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.