Episode 212: 3 Essential Tactics Every Facebook Marketer Should Know

This week we’re talking about 3 major topics trending in the Facebook ad world and why they are essential for every Facebook marketer to know: asset customization for placements, instant experiences, and dynamic ads.

Molly and Ralph give us the inside scoop on the tests they’ve been running to experiment with these different strategies, the ROI’s they’re getting, and their tips and tricks for amplifying ad success for each.

IN THIS EPISODE YOU’LL LEARN:

• The problem with asset customization and dynamic creatives: they don’t aggregate social proof
• How to use a pre-sell article as an instant experience by using it on your landing page
• Why using dynamic product ads with different objectives and large or no audiences are working for cold traffic conversions

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Canva
Customize Your Ad Creative for Placements
Bring Brands and Products to Life with Instant Experience
Reach a Broad Audience with Dynamic Ads for Products
Productsup
Your Complete Guide To Product Catalogs for Facebook Dynamic Ads
Create a Catalog
Catalog Best Practices
DataFeedWatch
Episode 196: Instagram Ads—What You Should Know
Tier 11
Molly on Instagram

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