Episode 180: Looking Back at Facebook Paid Traffic in 2018

The Perpetual Traffic team shares their biggest takeaways from 2018. From the slew of new changes that Facebook made to how you can keep your ROI up, this one is packed full of great reminders to round your year out just right. Thank you so much for joining us on this journey and we look forward to providing more value for you in 2019!

IN THIS EPISODE YOU’LL LEARN:

• How Cambridge Analytica has changed Facebook and its algorithm, and how you can change your paid traffic strategy to get back that ROI
• Why positivity and user experience should be central to your new year
• How to shape your ads’ messages to be accepted by Facebook

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 143: Cambridge Analytica: What You Need to Know
Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)
Facebook and Cambridge Analytica: What You Need to Know as Fallout Widens
Facebook Newsroom: Bringing People Closer Together

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