Many marketers are going about Facebook Messenger the wrong way. Either they’re just going for the sale, or they’re treating it the same as their email marketing campaigns. Truth is, if you want to connect with your audience using Facebook Messenger, you’re going to need to approach it differently.
And you can do just that by following the Facebook Messenger terms of service. In Part 1 of this two-part series, Dan Gamito from ManyChat joins us to talk about the strategy you need to follow to maximize your Facebook Messenger marketing results in 2018 and beyond.
(Listen to Part 2 here.)
IN THIS EPISODE YOU’LL LEARN:
- How to follow the Facebook Messenger terms of service to maximize your results over the long term.
- Generate webinar signups using this Facebook Messenger strategy (« even if your customer never sees your landing page).
- Why it’s not our job to help people solve their problems, and what we need to focus on instead.
- Simple questions you can ask to segment your audience using Messenger.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Episode 80: Facebook Messenger Ads: Everything You Need to Know
Episode 133: 3 Ways to Scale Your Facebook Traffic (And Our Thoughts on Zuckerberg’s Announcement)
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!