Episode 165: How One Woman Rocketed Her Swimwear Company’s Annual Revenue from $150,000 to Nearly $2 Million in 2 Years

Fused Hawaii scaled facebook campaign

Roxelle Cho was born an entrepreneur.

She has been selling since she was a kid, peddling snacks from her backpack during school. But her creativity and knack for sales thrived when she turned to Facebook ads to help her struggling swimwear store, Fused Hawaii.

This week, paid traffic expert Molly Pittman and guest co-host Jeanna Pool—from Clientsinbulk.com—take on Roxelle’s case study. They look at more than just the numbers, impressive as they are, and get to the bottom of what made Fused Hawaii so successful—and how you can apply the same strategies to your Facebook ads, no matter your industry.

Molly and her guests also talk about the importance and benefits of surrounding themselves with other powerful businesswomen to learn from.


  • The Facebook ads strategy that changed the game for a small, struggling business and generated nearly $2MM in revenue
  • Why the Michigan Method from Episode 71 might not be right for you (and what to focus on instead to scale your Facebook campaigns)
  • How starting a conversation and selling a message (as well as a product) will set you apart and generate more loyal customers


Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns
Clients in Bulk
Remarkable Women in Business
Fused Hawaii
DigitalMarketer Lab Elite

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