Episode 164: 7 New Facebook Ad Updates (That Actually Matter for Your Business)

Facebook Ad Updates August 2018

Facebook has been making so many changes to their advertising lately, it can be hard to know what really matters to YOU. That’s where Perpetual Traffic comes in!

Join Ralph as he shares insights from Tier 11’s Facebook Partner Manager and dives in to the latest Facebook ad updates… and updates that are on the horizon. He boils down the buckets of info, focusing in on the 7 changes that are important for you and your business.

If you or your business are running Facebook or Instagram ad campaigns, you’ll want to tune in to this episode.


  • Why using both video and still image ads might be the perfect recipe to up your conversions
  • 4 tips to ramp up your ads to make them “thumb stopping”
  • Why Facebook is removing thousands of targeting options (and adding some new options) and what that means for your existing campaign
  • How to use these updates to protect the privacy of you and of your customers


Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)
Episode 149: 7 Facebook Ad Updates You Need to Know About
Split Testing Resources
More About Split Testing
Value-based Lookalike Audiences
Creative Considerations for Direct Response Campaigns
Reviewing Targeting to Ensure Advertising is Safe and Civil
New Requirements for Custom Audience Targeting
Tier 11: Work with Us
Shop.org Conference (Listen for a coupon code during the episode)
DigitalMarketer Lab Elite

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