Episode 115: 3 Facebook Tests to Double Conversions and Decrease Cost Per Lead by 40%

You gotta test this stuff!

Learn the exciting results from three Facebook ads tests and put these strategies to work in your campaigns. The experts share how running these tests resulted in a 40% decrease in cost per lead in one case and doubled conversions in another.

And be sure to tune in next week for more data on these ongoing tests!

IN THIS EPISODE YOU’LL LEARN:

• How to get your Facebook pixel on the Thank You Page of a perpetual webinar (« It’s harder than it sounds).
• Why you should “tell” Facebook exactly what you want (« Doing this doubled our conversions and cut our cost per lead in half).
• The button you shouldn’t click in Facebook if you need results right out of the gate.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 113: Facebook Interest Targeting Expansion: Should You Use It in Your Campaigns? [Case Study]
Episode 108: How Facebook’s Ad Algorithm Works
Facebook Standard Event
Screenshot from Molly on Targeting Conversions, Test 2:

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