Episode 05: Blog + Paid Traffic = ROI [Case Study: Betty Rocker Part Two]

In the last 28 days, Bree Argetsinger (A.K.A. The Betty Rocker) has made 277 sales from her Facebook Ad campaigns.  She’s getting 9 cent clicks to her website and adding over 2,000 Facebook Fans per week — all while making an enormous difference in the lives of her customers.  

In Part 2 of The Betty Rocker Case Study Bree reveals how she is using valuable content to drive sales using a process the Perpetual Traffic experts (Keith, Molly and Ralph) call Blog Amplification.  

IN THIS EPISODE YOU’LL LEARN:

• How to structure blog content that will segment your audience and transform ice cold prospects into buyers by making them the exact offer they desire.
• The biggest mistake marketers and business owners are making when choosing a blog post to “amplify.”  (<<< This is an easy fix)
• How to draw cold prospects into your funnel by disarming them with the right image and copy in your Facebook ad.
• The number of blog posts you need to create to execute the “Blog Amplification” ad strategy.  (<<< If you’re busy or hate to write, you’ll be relieved to hear this.)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Ads University
Digital Marketer Lab
Lead Magnets | 9 Ideas and Examples
[Test Results] On Site Retargeting
Website Custom Audiences Start Up Guide
The Simple “2-Step” Social Advertising Template to Keep Your Account Safe
Build Facebook Ad Images with Canva

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