Episode 21: 3 New Facebook Ad Types

In this episode of the PT podcast, you’ll learn to use three powerful new Facebook Ad types:  Carousel Ads, Video Ads and Lead Ads.

Keith, Molly and Ralph will teach you what these ads are, when you should use them and provide real “in the trenches” use cases for each ad type.

No matter what you’re selling, you’ll find at least one of these new Facebook ad types a good fit for your business.

IN THIS EPISODE YOU’LL LEARN:

• 5 clever ways to employ Carousel Ads to deliver multiple messages in the same ad (Including how Digital Marketer uses Carousel Ads to sell their membership community)
• The one video ad every business should start with (Including what you should discuss in that video ad and how long it should be.)
• The one Facebook ad type that can generate leads for your business WITHOUT even building a landing page on your website.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Design Pickle – Create better ad creative by outsourcing your graphic design services.
Episode 03: Facebook Video Ad Game Plan – Want to “pixel” visitors at 10x the rate of a “normal” Facebook ad?  Listen to this episode of Perpetual Traffic.
[Test Results] What You Need to Know About Facebook Lead Ads – Molly Pittman teaches you what you need to know about Facebook’s hottest new ad type:  Lead Ads.
SyncSumo – Use SyncSumo to seamlessly integrate Facebook Lead Ads with Infusionsoft.
Screenflow – video editing software.

Thanks for listening!

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