Episode 20: 5 Ways to Scale Paid Traffic Campaigns

Congratulations! You are seeing some success with your Facebook ad campaigns.

It’s time to find new audiences like the ones that are converting and cut back on those that aren’t.  The Perpetual Traffic experts (Keith, Ralph and Molly) will show you five ways to scale and optimize your successful ad campaigns in this episode of the PT podcast.


  • The Budget Scaling Method including the time intervals and amounts to increase your budget.
  • The Target Scaling Method and the tool you need to find more people like those that are converting.
  • How the pros “cut the fat” from their ad campaigns and double down on the winning audience segments.
  • The “Lookalike + Broad Interest” trick that leverages Facebook’s ability to find new audiences for your campaigns.

Plus… you’ll learn how to identify and fix the dreaded “ad fatigue.”


Facebook Audience Insights – Learn more about using Facebook’s Audience Insights tool.
How to Leverage Facebook Data to Scale Your Ad Campaigns – In this article, Molly Pittman shows you how to use Audience Insights and Lookalike Audiences to scale campaigns.
Crafting a Digital Advertising Plan

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