Episode 44: Amy Porterfield on Launching Products with Facebook Ads

Amy Porterfield is one of the most successful (and generous) entrepreneurs in the digital marketing industry. She’s an excellent example of a marketing trainer that has built a loyal following with:

• Extremely valuable content
• Superior marketing

In this episode of Perpetual Traffic, Amy explains how she launches products using a combination of content and Facebook ads.

IN THIS EPISODE YOU’LL LEARN:

• How Amy Porterfield uses blog posts, “content upgrades”, webinars and custom audiences to launch new products.
• The difference between “evergreen” and launch campaigns (and why you shouldn’t rely 100% on launches)
• How to decide which marketing tactics to focus on during a launch.  (<<< This is so simple!)

Plus, listen in as Amy and the Perpetual Traffic crew swap ideas (Mastermind style) about improving each other’s marketing campaigns

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Register for Amy Porterfield’s Free Masterclass: How to Confidently Create Your First Profitable Course in 60 Days

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer – In this episode of Perpetual Traffic, Ryan Deiss discusses the concept of “product splintering.”

Thanks for Listening!