Author: Tom Meredith

This week the experts are joined by Kim Walsh-Phillips to share how offline businesses can harness the power of Facebook advertising. If you have a product or a service and you’re not on Facebook, you have to start considering it as a viable platform, not only just for direct response, but for brand, ROI and more.

Look for Kim’s downloadable slides in the podcast notes (digitalmarketer.com/podcast) to see the exact ads used in the B2B case studies she shares, as well as the campaign blueprint discussed in the episode.

Learn to write ad copy that converts without going through an extensive copywriting course. Ralph Burns shares 14 super simple tips that will get you started writing your ad copy.

Look for the downloadable document in the podcast notes (digitalmarketer.com/podcast) that you can tack to the wall next to your workstation. Use it the next time you face the dreaded blank screen.

Fresh off of Traffic & Conversion Summit 2016, Molly is sharing her 7-step system for campaign and marketing strategy creation.

In this episode, Molly and Keith will walk through her T&C presentation and how she’s created and utilized this system within DigitalMarketer’s own strategy.

Want to know how to create a Facebook Video Ad like a pro? Keith, Molly and Ralph are back with Part 2 of this series on video advertising.

In this episode, Keith and the Perpetual Traffic crew will walk you through the five steps of success video ad creation on Facebook.

Want to create video ads that convert? While the content of your video ad can vary widely, there are three elements you must include in every video ad.

Use these video ads on Facebook, YouTube or even on local television. Video ads are hot and the Perpetual Traffic pros will show you how to put them to work in your business.

On this episode of the Perpetual Traffic podcast, the PT experts will walk through two examples of ad targeting in action. Whether you’re selling business to consumer or business to business — you’ll learn to find and place your ads in front of hungry prospects.

Also, we’ve just crossed 300,000 downloads on iTunes. Thank you to all of our Perpetual Traffic listeners!

In this episode of Perpetual Traffic, Keith, Molly and Ralph dive into the future of traffic in 2016 and the new definition of branding. As traffic evolves, business owners will need to evolve with the platforms they use. The biggest take away? You can no longer be a purely direct response company that just asks people to buy — there are no more ‘one-hit-wonder’ campaigns. You need to have a branding aspect to balance out your direct response efforts.

In this episode of Perpetual Traffic, Keith, Molly and Ralph share real life examples to get more customers for local businesses using paid traffic. For local businesses that struggle with paid traffic campaigns, implementing just one of these strategies can make a huge difference in your business.

Jermaine Massey, CEO of CashFlowDiary.com, joins the perpetual traffic crew to reveal his proven system for filling up a webinar that sells high-dollar products and services.

Keith, Molly, Ralph and Jermaine teach you everything you need to know including the ad copy, budget type, timing and campaign objective to use to fill a webinar and make sales.

In Part Three of this 3-part series on YouTube advertising, Tom Breeze covers 3 case studies using the 4 P’s that will highlight a few things you need to be using in your advertising.