Episode 27: 4 Keys to Filling A Webinar With Paid Traffic

Jermaine Massey, CEO of CashFlowDiary.com, joins the perpetual traffic crew to reveal his proven system for filling up a webinar that sells high-dollar products and services.

Keith, Molly, Ralph and Jermaine teach you everything you need to know including the ad copy, budget type, timing and campaign objective to use to fill a webinar and make sales.


  • The surprising Facebook audience that costs $19 in ad spend to sell a $597 product.  (<<< Everyone told Jermaine this audience was worthless)
  • The “Just in Time” strategy Jermaine is using to get up to 80% show up rates to his webinars.
  • The Facebook ad budget type to choose when running a live webinar (and which to choose when running a “perpetual” webinar.
  • The completely automated Facebook ad feature Jermaine uses to find more prospects and scale up his winning campaigns.


This is the screenshot of Jermaine’s Facebook ad performance that is referenced throughout this episode:

Episode 2 – Acquiring Customers One Pixel at a Time – Molly explains the idea of “Traffic Temperature” and how to use paid traffic to create an automated system for building relationships.
Episode 3 – Facebook Video Ad Game Plan – In this episode of the Perpetual Traffic Podcast, Keith talks about videos with a call-to-action on Facebook.
Episode 14 – Frank Kern on Selling High-Dollar Products and Services – Frank Kern reveals his 3-tiered system for creating paid traffic campaigns that sell high priced products and services.
AdEspresso – A powerful Facebook Ads management tool.
Wicked Reports – Analytics tool that takes the guess work out of your marketing.
Cash Flow Diary Podcast – Jermaine Massey’s Podcast on iTunes.
CashFlowDiary.com – Jermaine Massey’s website
Interview with Ryan DeissNOTE: This interview is available to DigitalMarketer Lab members only. Don’t miss this interview with Ryan Deiss on marketing in 2016.  
Facebook Ads Domination – Don’t miss this blog video with Keith Krance on how you can dominate with Facebook Ads in 2016.

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