Episode 510: Media Buyers: Why Your Job Is NOT Doing Your Job
Ralph and Kasim discuss why the traditional role of a media buyer is evolving in the age of AI and algorithms. They emphasize the importance
July 25, 2023
Ralph and Kasim discuss why the traditional role of a media buyer is evolving in the age of AI and algorithms. They emphasize the importance
Ralph and Kasim dive into the phenomenon of the Threads app, a rising star that has amassed a staggering 100 million users in a mere
In this episode of Perpetual Traffic, Kasim is joined by serial entrepreneur Nathan Hirsch. They delve into Nathan’s unique hiring process, the organic marketing blueprint
In this episode of the Perpetual Traffic, Ralph and Kasim dive into a crucial yet often overlooked Key Performance Indicator (KPI) – content volume. They
In this episode, Ralph and Kasim joined by Greg Smith. From exploring a company’s remarkable turnaround to the importance of patient listening, selling your digital
In this nugget episode of Perpetual Traffic, we dive into the intricacies of Google Ads and Analytics. They underscore the pivotal role of conversion tracking
Join Ralph, Kasim, and Kobi as they unpack a case study where AI was leveraged to slash the cost per lead by a whopping 40%.
Ralph and Kasim discuss why the traditional role of a media buyer is evolving in the age of AI and algorithms. They emphasize the importance
Ralph and Kasim dive into the phenomenon of the Threads app, a rising star that has amassed a staggering 100 million users in a mere
In this episode of Perpetual Traffic, Kasim is joined by serial entrepreneur Nathan Hirsch. They delve into Nathan’s unique hiring process, the organic marketing blueprint
In this episode of the Perpetual Traffic, Ralph and Kasim dive into a crucial yet often overlooked Key Performance Indicator (KPI) – content volume. They
In this episode, Ralph and Kasim joined by Greg Smith. From exploring a company’s remarkable turnaround to the importance of patient listening, selling your digital
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Lauren Petrullo is the CEO and Founder of Mongoose Media, an award winning marketing agency based in Orlando, Florida. She is also the Founder of boutique eCommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and Co-Founder of chatbot service Bot Blondes.
With a background in innovation and design, Lauren infuses creativity and play in all of her marketing strategies, with a primary focus in PPC and social media.
Lauren was the recipient of the 2022 Outstanding Leadership Award presented by Marketing 2.0.Mongoose Media is a two-time MarSum Gold Winner (2020-2021) and one-time MarCom Gold Winner (2021).
Lauren Petrullo is the CEO and Founder of Mongoose Media, an award winning marketing agency based in Orlando, Florida. She is also the Founder of boutique eCommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and Co-Founder of chatbot service Bot Blondes.
With a background in innovation and design, Lauren infuses creativity and play in all of her marketing strategies, with a primary focus in PPC and social media.
Lauren was the recipient of the 2022 Outstanding Leadership Award presented by Marketing 2.0.Mongoose Media is a two-time MarSum Gold Winner (2020-2021) and one-time MarCom Gold Winner (2021).