
Episode 536: Cutting Edge Digital Marketing Insights from Cancún, Mexico
Ralph and Kasim delve deep into the intricacies of business, from the art of evaluating copy to the power of surrounding oneself with the right

Ralph and Kasim delve deep into the intricacies of business, from the art of evaluating copy to the power of surrounding oneself with the right

We dive deep into the transformative world of digital advertising, from the explosive potential of Reels to the art of creating ‘tentpole moments’ akin to

Ralph and Kasim dig deep into the evolving landscape of marketing, emphasizing the importance of confidence in core assumptions, messaging, and targeting. With references to

Embark on a journey through the uncharted territories of marketing with Dmitri Smirnov who dares to challenge the status quo, intertwining the seemingly opposing worlds

Dive into the behind scenes of Tier 11, a world where creative strategies, media buying, and campaign management converge to shape successful advertising narratives. The

Ralph and Kasim dig into the multifaceted world of leadership, management, and scaling success, drawing intriguing parallels between the realms of sports and business. Through

Stop losing money on ads! Grab your copy of Tier 11’s FREE calculator with all the actors and formulas you need to determine the most

Are media buyers becoming obsolete? With Meta’s Andromeda update and AI automating campaign optimization, most marketers are still stuck tweaking ads while missing the real

Have you ever been in a negotiation and felt like you were just begging to close the deal? Oren Klaff, the master of persuasion and

Do you really control your ads anymore or just think you do? The more Meta’s AI promises to optimize your performance, the more it quietly

Do you still believe in “cut the losers and let the winners run”? After seeing what Meta’s Andromeda update is doing under the hood, that

Have you ever run a Facebook ads test that completely defied logic? That’s exactly what happened to us, and it led to one of the
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.