
Episode 423: What Would Ralph Do if He Had to Start Over?
What would you do if you lost everything and only had $10,000 to start over? On today’s episode, Ralph and Kasim go a little bit

What would you do if you lost everything and only had $10,000 to start over? On today’s episode, Ralph and Kasim go a little bit

What do you do when you 4x a customer’s booked calls, but the prospects don’t show up for the calls? On today’s episode, Ralph and

The Tier11 team successfully lowered a client’s cost of acquisition by 50% and increased their call volume by 4X. How did they do it? On

More economists are becoming convinced that a recession is likely to hit in 2023. But will Google continue to be as resilient to recessions as

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: OUR PARTNERS: Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some

Want to create killer ads on TikTok? Stop thinking like an advertiser and start behaving like a content creator. On today’s episode, Ralph and Kasim

Ralph Burns and John Moran, the Perpetual Traffic team unpacks the massive Meta ad platform changes now affecting marketers globally. As Advantage+ campaigns edge out

Ralph Burns welcomes Nick Miller, the Head of Traffic at Tier 11, to unpack the most important metric you’re probably not tracking—nCAC (New Cost to

Meta’s at it again—major changes are rolling out inside the ad platform, and if you’re not adapting, you’re already behind. In this fast-paced episode, Ralph

Ralph and Lauren strip back the curtain on what it really takes to lead a high-growth business without losing your health in the process. From

Ralph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. Lauren,

Ralph and Lauren P. sit down with Tier 11’s Creative Director, Lauren Schwartz—formerly of The Loft 325—to unpack what truly drives high-performing ad creative in
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.