
Episode 381: Getting a 282X Revenue Increase from Your Facebook Creative
What if you could combine great messaging with great audiences in a virtual nirvana of social ads with stunning results? On today’s episode, Ralph Burns

What if you could combine great messaging with great audiences in a virtual nirvana of social ads with stunning results? On today’s episode, Ralph Burns

This Facebook Ad agency just crushed the iOS update like it didn’t even happen and got amazing results for a customer. How in the heck

On today’s episode, Ralph gets interviewed by Jeff Mask about Ralph’s new book, Virtual Boss. The guys geek out over human psychology together, talk about building

As advertisers, iOS updates rocked our world this past year, and while Facebook took the fall, it was Google after all. On today’s episode, co-hosts Ralph Burns and Kasim

What in the heck is the metaverse really, and why, how, and when will it matter to advertisers? On today’s episode, host Kasim Aslam sits down

It’s not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta. On today’s

The U.S. just threw a tariff curveball, and Ralph and Lauren are here to break it down. Will this economic shake-up spell disaster, or is

Ralph Burns and Lauren Petrullo bring you part two of their deep dive on nCAC (New Customer Acquisition Cost)—because knowing what it actually costs to

AI just dropped a bombshell, and Ralph and Lauren are here to break it down. DeepSeek—China’s mysterious AI powerhouse—just sent shockwaves through the stock market,

In part one of this two-part episode, Ralph and Lauren are talking about New Customer Acquisition Cost (NCAC). Sure, the mention of math might send

Ralph and John are throwing conventional wisdom out the window with a mind-blowing Amazon ad case study that’ll leave you questioning everything. Spoiler alert: less

Ralph Burns and Lauren Petrullo tackle the art of thinking big and hiring smart. From setting 10X goals that demand sharp decision-making to unexpected twists
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.