
Episode 345: New Google Ads Feature: Performance Max Campaigns
Performance Max campaigns are the newest offering from Google Ads. What are they and are they right for your business? In today’s episode, host Kasim

Performance Max campaigns are the newest offering from Google Ads. What are they and are they right for your business? In today’s episode, host Kasim

Two of life’s most pressing questions: do morning routines live up to the hype, and are the days of funnels long gone? In today’s episode,

In today’s episode, co-hosts Ralph Burns and Kasim Aslam tackle these two issues head on—and face to face. They’re in the same room once again and having so much fun they threaten to move to each other’s cities. Kasim walks us through his jam-packed (but life-changing) morning routine/habit stack that starts at 4:00am. Then they engage in a friendly debate over whether or not funnels have run their course as a marketing tool.

In today’s episode, we’re mixing things up a little bit. We thought it would be cool to show you some internal conversations we have among team members at Tier 11. Daniel Green, Marketing Creative Strategist, sits down with Alicia Katz, Director of Production/Product Manager, to see how she creates order from chaos. What goes on inside the head of the person who can really make things happen within your organization?

In today’s episode, co-hosts Ralph Burns and Kasim Aslam are face to face for the second time ever—this time in Austin, Texas, which is quickly becoming the entrepreneurial Mecca (according to Kasim). They’re chatting about conversion and why all the traffic in the world doesn’t do much good unless you’re following up with leads immediately. Solidify your sales process from start to finish before you worry about getting more traffic.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their conversation with Ben Pang, Software and Attribution Product Manager at Tier 11. Kasim explains his Facebook Traffic Hack, and Ben shares his thoughts on it. The show gets technical, but even non-techy people need a fundamental understanding of the technical side this stuff if they want to stay in the digital advertising game. And, like Ralph says, “Ben dummy-proofed the narrative” so it makes sense to all of us.

The U.S. just threw a tariff curveball, and Ralph and Lauren are here to break it down. Will this economic shake-up spell disaster, or is

Ralph Burns and Lauren Petrullo bring you part two of their deep dive on nCAC (New Customer Acquisition Cost)—because knowing what it actually costs to

AI just dropped a bombshell, and Ralph and Lauren are here to break it down. DeepSeek—China’s mysterious AI powerhouse—just sent shockwaves through the stock market,

In part one of this two-part episode, Ralph and Lauren are talking about New Customer Acquisition Cost (NCAC). Sure, the mention of math might send

Ralph and John are throwing conventional wisdom out the window with a mind-blowing Amazon ad case study that’ll leave you questioning everything. Spoiler alert: less

Ralph Burns and Lauren Petrullo tackle the art of thinking big and hiring smart. From setting 10X goals that demand sharp decision-making to unexpected twists
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.