Episode 536: Cutting Edge Digital Marketing Insights from Cancún, Mexico
Ralph and Kasim delve deep into the intricacies of business, from the art of evaluating copy to the power of surrounding oneself with the right
October 27, 2023
Ralph and Kasim delve deep into the intricacies of business, from the art of evaluating copy to the power of surrounding oneself with the right
We dive deep into the transformative world of digital advertising, from the explosive potential of Reels to the art of creating ‘tentpole moments’ akin to
Ralph and Kasim dig deep into the evolving landscape of marketing, emphasizing the importance of confidence in core assumptions, messaging, and targeting. With references to
Embark on a journey through the uncharted territories of marketing with Dmitri Smirnov who dares to challenge the status quo, intertwining the seemingly opposing worlds
Dive into the behind scenes of Tier 11, a world where creative strategies, media buying, and campaign management converge to shape successful advertising narratives. The
Ralph and Kasim dig into the multifaceted world of leadership, management, and scaling success, drawing intriguing parallels between the realms of sports and business. Through
Ralph and Lauren welcome Bob Burg, author of The Go-Giver, to discuss the opinion that true success in business comes from focusing on giving value
Ralph and Lauren talk about the challenges of Meta’s audience segmentation and how to drive better results by focusing on new customer acquisition. Joined by
Ralph and Lauren are discussing the challenges of balancing business growth with client work, all while managing travel and life on the go. They share
Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They break down the importance of tracking
Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and
Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.