Episode 10: Content Marketing + Paid Traffic: Part 2 – Hooks, “Greased Chute” Intros and Johnson Boxes

In the last episode of Perpetual Traffic, Russ Henneberry, Director of Editorial at Digital Marketer, joined the Perpetual Traffic crew to cover the process used to plan a piece of blog content to use in a paid traffic promotion.

Russ is back this week to discuss the second half of the process — the actual writing and formatting of the blog content.


  • How to create a “hook” that stops prospects dead in their tracks to click on your content.
  • How to create a “Greased Chute” opening to your content that gets your prospect to “slide” down the page to reach your call-to-action.
  • A simple way to get the attention of your prospect and get them to dive deeper into your content.
  • 2 types of call-to-action (Banners and Johnson Boxes) to add to your content to attract direct clicks from your content.


The Ultimate List of Blog Post Ideas – Get our famous list of 212 blog post ideas — you’ll never run out of content ideas again.
Headline Swipe File – Get 72 proven headline formulas you can use to create a great “hook” for your blog content.
How to Increase Sales Letter Conversions (Without changing a single word) – While this post uses a sales letter as an example — the principles apply to blog content, email copy and anything else you are publishing online.
Johnson Box Code – Copy and paste this little piece of code into your blog post to create a Johnson box with a call-to-action inside.
6 Headsmackingly Simple Ways to Write Better Blog Posts – This article expands on the different methods for making blog content more consumable.
Developing a Content Marketing Strategy

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