Episode 09: Content Marketing + Paid Traffic: Part 1 – Calls to Action, “Splintering”, and 5 Killer Blog Post Types

In the first eight episodes of the Perpetual Traffic podcast, you’ve learned the power of running paid traffic to outstanding content that properly positions your products and services to ice cold prospects.

But how do you actually create this epic content?

In the first of a two-part series, the Perpetual Traffic crew are joined by the Director of Editorial at Digital Marketer, Russ Henneberry, to reveal his 6-step process for creating content that sells.


  • The “Backward Blog Post” method that defeats the blank screen and naturally leads an ice cold prospect to your call to action.
  • How to use “Product Splintering” to seamlessly transition from paid ad —> blog post —> purchase or opt-in.
  • 5 types of blog posts proven to convert cold prospects to leads and sales (Look out for the “Embed Reactor” and “The Content Aggregator”)


Product Splintering: How we Generated $188,674 from a Dead Email List and a Tired Offer – Learn more about “Product Splintering”
Buzzsumo – A tool for finding content that is already viral.  We use this tool to put together “Content Aggregator” blog posts.

Blog Post Examples:

How to Hire a Content Marketing Manager – Example of “splintered”, useful but incomplete content.
The Ultimate List of Blog Post Ideas – An example of a Listicle.
How to Build an Email Marketing Machine – An example of a “How-To” blog post.
21 Fun Guacamole Recipes – An example of a Content Aggregator.
How 6 Pro Marketers Would Spend $10/Day Buying Website Traffic – An example of a Crowdsourced Post.
[REBUTTAL] The ACTUAL Greatest Misconception in Content Marketing – An example of an Embed Reactor
Developing a Content Marketing Strategy

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