Episode 11: Derek Halpern’s Traffic Strategy: Organic + Paid Traffic

Derek Halpern of Social Triggers joins Keith, Ralph and Molly to reveal his method for building blog traffic using both organic and paid methods.  

Derek has built a massive following (and email list) on Social Triggers by creating curiosity based content and layering conversion based content with retargeting ads to complete the customer journey.  

Look out at the 25 minute mark as Derek, Keith, Ralph and Molly recap the Social Triggers traffic strategy and provide a tactical example you can apply to your business.

IN THIS EPISODE YOU’LL LEARN:

• How Derek Halpern would structure his content and traffic strategy if he was starting from ZERO.
• How the Social Triggers blog designs its sidebar calls to action to move cold prospects down the conversion funnel.
• How to get started by creating The 3-tiered content strategy (Specific Audience, Splinter and Lead Magnet) that earns trust and generates sales.  

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

So I Got a $310 Haircut.  I Learned 3 Surprising Things About Raising Your Prices. You’ll Love #2. – A piece of content designed by Derek Halpern to reach a specific market.
7 Tips on How to Create and Sell Online Courses (#3 will surprise you) – A piece of content designed by Derek Halpern to indirectly promote an offer.
Switch: How to Change Things When Change Is Hard –  A book by the Heath Brothers about why it’s so difficult to create lasting change.
Youtility: Why Smart Marketing Is about Help Not Hype – New York Times best selling book by Jay Baer about selling products and services in the 21st century.
Episode 09: Content Marketing + Paid Traffic: Part 1 – Calls to Action, “Splintering”, and 5 Killer Blog Post Types – The first of two episodes on content marketing and paid traffic with Russ Henneberry of Digital Marketer.
[Retargeting] 5 Resources That Will Bring You Up To Speed On The Future Of Website Traffic – A series of articles on planning, setting up and executing ad retargeting.

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