Episode 356: Creating the Perfect High Converting TikTok Ad with Savannah Sanchez

It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us.

Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform. 

IN THIS EPISODE YOU’LL LEARN:

• How to best utilize the Facebook Ads library and TikTok Creative Center
• Why you need to immediately build a one-question post-purchase survey
• Which easily-replicable TikTok formulas have worked best across all brands
• Tips for going back to traditional marketing basics

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• thesocialsavannah.com
• Follow Savannah on Twitter (and follow the 150 marketers she follows)
• Follow Savannah on IG
• Episode 306: Snapchat and TikTok Advertising
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• Create an online store with Wix
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Join Roland’s next EPIC Challenge
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!