Episode 431: Growing a Global Media Brand with Willie Robertson of Duck Dynasty

What can Duck Dynasty’s Willie Robertson teach you about marketing and running a profitable e-commerce brand?

On today’s episode, Kasim talks to Willie Robertson, the current CEO of the Duck Commander and a TV personality best known for his appearances on the reality TV series Duck Dynasty. The duo met at the Commitment Summit in Costa Rica, where Willie made a massive impression on the audience with his authenticity.

Listen in to hear Willie share how he managed to build multiple e-commerce brands, star in a reality series, run a successful business and still have time for family.

IN THIS EPISODE, YOU’LL LEARN: 

• What it’s like running multiple businesses
• This week’s nugget: Get into every interaction with a helping mindset
• Why you need to have the right people in the right roles
• How to lead with humility and still communicate clear expectations
• The downside of being a celebrity
• The future of streaming and the rise of on-demand video
• How to choose the right opportunities for your brand

Links and Resources:

• Duckcommander.com
• Buckcommander.com
• Connect with Willie on Instagram 
• Tier 11
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

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• Get a Free Month of Blogs from BKA Content
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• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!