What can you do right now to improve ad performance on Meta platforms?
On today’s episode, Ralph and Kasim break down the main takeaway from Meta’s Performance Marketing Summit – the Performance 5 framework. The framework is Meta’s new set of best practices for marketers wanting to maximize ad performance on Facebook and Instagram. As Ralph explains, Performance 5 aligns with what we’ve come to expect from Meta over the last decade – more automation and use of AI-powered tools, adoption of more engaging video ads, and a deep focus on measurable results.
Listen in to learn the 5 components of ad success on Meta platforms and why marketers should strongly consider adopting some, if not all, of the aspects of the Performance 5 framework.
IN THIS EPISODE, YOU’LL LEARN:
- What is Meta’s Performance 5?
- How AI is changing advertising
- The benefits of diversifying your front-end ad messaging
- Why you need to check if the Facebook Conversion API is working or not
- Business results validation
- In-platform conversion and after-the-click experience
- Creators for direct response advertising
- Why Facebook favors ads that run according to their playbooks
Links and Resources:
- Tier 11
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Ralph and Kasim on Twitter
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