Episode 431: Growing a Global Media Brand with Willie Robertson of Duck Dynasty

What can Duck Dynasty’s Willie Robertson teach you about marketing and running a profitable e-commerce brand?

On today’s episode, Kasim talks to Willie Robertson, the current CEO of the Duck Commander and a TV personality best known for his appearances on the reality TV series Duck Dynasty. The duo met at the Commitment Summit in Costa Rica, where Willie made a massive impression on the audience with his authenticity.

Listen in to hear Willie share how he managed to build multiple e-commerce brands, star in a reality series, run a successful business and still have time for family.


  • What it’s like running multiple businesses
  • This week’s nugget: Get into every interaction with a helping mindset
  • Why you need to have the right people in the right roles
  • How to lead with humility and still communicate clear expectations
  • The downside of being a celebrity
  • The future of streaming and the rise of on-demand video
  • How to choose the right opportunities for your brand

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