Episode 434: How to Make Musicians Go Viral on TikTok with Dana Fitzpatrick

What type of content performs well on TikTok?

On today’s episode, Ralph and Kasim continue their TikTok for artists discussion with Dana Fitzpatrick from Moxi Group. Dana shares some pretty impressive results from their TikTok ad campaigns. In just two weeks, spending $60 a day, Dana and her team managed to 5X a client’s TikTok views from 200,000 to a million. They also used the same strategy to increase another client’s followers from 1,000 to 6,000, spending $40 a day. 

Listen in to hear Dana break down her TikTok ad campaign strategy and the unique content ideas you can use to blow up on TikTok. Discover why advertising on TikTok is more effective when musicians throw in a mix of organic content and paid ads.


  • Why TikTok is perfect for artists
  • How to blow up on TikTok
  • Impact of combining paid and organic content
  • Taking advantage of TikTok’s instant page
  • Unique content ideas that work every time
  • The benefits of creating really good content on TikTok
  • What to do when campaigns are not driving intended results

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