What exactly is empathy-driven branding – and why is it so effective?
On today’s episode, Ralph and Kasim continue their discussion on empathy-driven branding with Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. They dissect Ralph’s digital presence to reveal what he’s doing well and the areas that need improvement.
With everything that has happened in the last 3 years, marketers and business owners must adapt to the new needs of their customers if they want to grow. The easiest way to do that is through empathy-based marketing. Tune in to learn more about the 3-step empathy marketing strategy and how you can use it to understand your audience’s needs and drive business results.
IN THIS EPISODE, YOU’LL LEARN:
- What is empathy-based marketing?
- Ways to create scroll-stopping visual content for social media
- Benefits of posting regularly on social media
- How to drive instant engagement on your social media posts
- Building a content strategy with your audience in mind
- Proven ways to increase organic reach and engagement
- Optimize your content for different social media channels
- How to make your social media presence more personal
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Christene’s LinkedIn
- Christenemarie.com
- Christene’s Instagram
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Ralph and Kasim on Twitter
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