Episode 446: Winning the Social Media Game and Turning Posts into Traffic with Christene Marie

What exactly is empathy-driven branding – and why is it so effective?

On today’s episode, Ralph and Kasim continue their discussion on empathy-driven branding with Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. They dissect Ralph’s digital presence to reveal what he’s doing well and the areas that need improvement. 

With everything that has happened in the last 3 years, marketers and business owners must adapt to the new needs of their customers if they want to grow. The easiest way to do that is through empathy-based marketing. Tune in to learn more about the 3-step empathy marketing strategy and how you can use it to understand your audience’s needs and drive business results. 

IN THIS EPISODE, YOU’LL LEARN:

• What is empathy-based marketing?
• Ways to create scroll-stopping visual content for social media
• Benefits of posting regularly on social media 
• How to drive instant engagement on your social media posts
• Building a content strategy with your audience in mind
• Proven ways to increase organic reach and engagement
• Optimize your content for different social media channels
• How to make your social media presence more personal

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Christene’s LinkedIn
• Christenemarie.com
• Christene’s Instagram
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

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