Episode 471: The Ultimate Guide to Online Attribution with Scott DesGrosseilliers

Welcome to the Perpetual Traffic podcast, on this episode we will explore the hidden middle funnel and uncover the secrets of successful attribution with world expert Scott Desgrosseilliers. In this engaging and informative episode, we’ll discuss how to sensibly track conversions without overwhelming data overload, how to decipher hundreds of touchpoints and identify key ones that lead to more last-click sales, and why CRM data is critical for attribution modeling. We’ll also hear about a live e-commerce customer who emails people almost every day and discuss why people often fail to take the longer view when it comes to attribution.

In This Episode, You’ll Learn:

• 00:00:00 The Ultimate Fan Experience: Enjoying Super Bowls At A Beautiful Stadium
• 00:02:32 Hooked On Phonics: Why It May Not Work In The Northeastern US
• 00:06:18 Become An Attribution Expert: Understanding The Ins And Outs
• 00:07:22 Maximizing Ad Spend: The Importance Of Attribution Modeling
• 00:12:09 Google Vs Apple: The Battle For Digital Privacy
• 00:13:53 The Key To Successful Sales: Tracking The Right Data
• 00:16:46 The Power Of Retargeting: Boosting Conversion Rates With CRM Data
• 00:19:01 Building Your Business: The Benefits Of Attribution
• 00:20:20 Beyond 30 Days: Why Longer First Click Attribution Windows Matter
• 00:23:03 The Truth About Magic Pills And Seasonal Businesses
• 00:27:15 More Than Just Traffic: The Perpetual Traffic Podcast
• 00:30:33 The Hidden Middle Funnel: Unlocking Last Click Sales
• 00:31:41 Practical Issues With Tracking View-Through Conversions
• 00:35:46 Global Trends, Simplified Data: Making Smarter Marketing Decisions
• 00:39:02 Higher-Level Tracking: The Benefits Of Attribution For Agencies
• 00:41:49 Holding Attribution Software Accountable With CRM Data
• 00:43:41 Entrepreneurship Challenges: Making The Right Moves
• 00:46:19 Scaling Ad Spend And Offer Attribution For Optimal Results
• 00:50:04 Wicked Reports: Expert Funnel Vision And Guidance On YouTube
• 00:52:05 Mastering Facebook: Views And Guidance From Industry Experts

Fun Links:

• Ben Affleck’s Dunkin’ Super Bowl
• Boston Accent Trailer – Late Night with Seth Meyers
• Dunkin Donuts – SNL

Links and Resources:

• Wicked Reports – Funnel Vision(Screen Shots)
• Scott Desgrosseilliers on LinkedIn
• Wicked Reports
• Tiereleven.com
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!