Episode 477: The 1 Secret to Lowering Your CPAs by 60% on Meta

Join Ralph and Kasim in the latest episode of Perpetual Traffic as they tackle complex tracking issues and share valuable insights into advertising basics, real estate marketing, and simplification strategies for better results. Discover why fixing tracking is crucial before running ads and how it affects optimization and scaling. Learn about split testing and how it can reveal stronger conversion actions. The hosts also share their experiences with mispronunciations and delve into real estate marketing insights from different avatars. Plus, find out how Chat GPT can be used for research and knowledge building. Don’t miss out on the case study of scaling ad spend for a real estate product by 50% in three months while reducing CPA by 60%. Simplify your campaigns and improve performance by avoiding over-engineering things. Tune in to Perpetual Traffic now!

In This Episode, You’ll Learn:

  • 00:00:00 – Warm Greeting and Positive Response
  • 00:02:50 – Efficient Formatting of Names and Numbers with GPT
  • 00:04:04 – Chat GPT’s Accurate Interpretation and Google Product Integration
  • 00:09:36 – Reviews’ Importance for Shows and Real Estate Agent Ad Spend Case Study
  • 00:15:54 – Conversion Tracking’s Importance and Multifaceted Business Goals
  • 00:17:27 – Split Testing Reveals Preference for Stronger Conversion Actions
  • 00:20:33 – Identifying Google Campaigns Built by Facebook Experts
  • 00:21:47 – Three Distinct Real Estate Market Avatars Identified
  • 00:24:18 – Message Importance in Facebook Advertising
  • 00:28:12 – Success through Simplification: Going Back to Basics in Marketing


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!