Episode 486: How an eCommerce Brand Scaled From $1K to $15K/Day with Molly Pittman

Join Ralph and Kasim on this episode of Perpetual Traffic, as they catch up with Facebook advertising expert Molly Pittman. Molly shares her journey in the industry, including launching an agency and utilizing advertorials for scalability. She also provides tips on using pre-sell articles, creating short landing pages, and affiliate links for generating sales. Molly discusses successful ad campaigns for bloating products and makeup tips for older women. Furthermore, she shares her insights on hybrid strategies for successful businesses in 2023 and beyond, including combining face yoga business with direct sales strategies.

In This Episode, You’ll Learn:

  • 00:00:00 – Molly Pittman catches up on her last 3-5 years on Perpetual Traffic
  • 00:05:03 – A new consulting mastermind and an exciting agency launch
  • 00:08:47 – The benefits of podcasting for personal growth
  • 00:10:29 – The evolution of the speaker’s business model and expertise
  • 00:12:16 – The shift from selling information to selling access in business
  • 00:16:54 – The agency model turned on its head
  • 00:19:51 – A dad’s impressive basketball skills and the importance of advertorials for scalability
  • 00:25:17 – How to sell health products by sparking curiosity and targeting interests
  • 00:29:07 – Successful ad campaigns for bloating products
  • 00:33:19 – Short makeup tips for older women
  • 00:37:49 – Hybrid strategies for successful businesses in 2023 and beyond
  • 00:40:12 – Molly Pittman shares her insights on combating rising costs and promoting her brand

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