Episode 506: How to Sell Your Business With Investment Banker Greg Smith

In this episode, Ralph and Kasim joined by Greg Smith. From exploring a company’s remarkable turnaround to the importance of patient listening, selling your digital business, and leveraging AI, this conversation is a goldmine of knowledge. Greg’s insights on company valuation, the impact of strategic and financial buyers, and leading with confidence provide a comprehensive guide for those navigating the digital marketing landscape.


  • 00:00:00 – Successful Recovery and Union Challenges: A Company’s Remarkable Turnaround
  • 00:02:12 – The Importance of Being a Patient Listener in Business
  • 00:10:20 – Navigating the Process of Selling Your Business: Pitfalls, Risks, and Success Strategies
  • 00:15:44 – Promising Acquisition Opportunity: Implementing Artificial Intelligence in the Agency Vertical
  • 00:17:21 – The Importance of Persistence in Deal Making
  • 00:24:46 – Choice and Business Value: Recognizing the Importance of Your Company
  • 00:29:22 – Valuation of Companies: Comparing Margins and Finding Comparables
  • 00:33:25 – Strategic Buyers and their Impact on Company Growth and Value
  • 00:35:33 – Cross Sales and AI Integration: Strategic and Financial Buyers Seek Synergies
  • 00:41:52 – Overcoming Doubts and Leading with Confidence
  • 00:45:22 – A Legacy of Perseverance and Unity: The Unforgettable Journey of an Airline Company


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!