Episode 507: The Most Important Marketing KPI You Are NOT Measuring

In this episode of the Perpetual Traffic, Ralph and Kasim dive into a crucial yet often overlooked Key Performance Indicator (KPI) – content volume. They discuss the emerging trend of leveraging AI tools to enhance productivity and the importance of producing a high volume of content for business growth. They also explore various tools like Vidyo.ai and Opus that can help marketers repurpose and distribute content across multiple platforms.


  • 00:00:00 – Engaging Content: Learn how to scale your brand with compelling content
  • 00:01:09 – Vidyo.ai: Discover this AI tool for repurposing videos
  • 00:05:19 – Cost Per Content: Explore this new marketing approach
  • 00:08:55 – Power of Volume: Understand the role of volume in viral content
  • 00:11:39 – New Content Approach: Embrace innovative content creation strategies
  • 00:14:08 – Video Views: Learn about the unpredictability of video views
  • 00:16:10 – Brand Building: Discover how volume and engaging content build strong brands


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