Episode 509: Threads vs. Twitter: Who’s Gonna Win?

Ralph and Kasim dive into the phenomenon of the Threads app, a rising star that has amassed a staggering 100 million users in a mere five days. They dissect the factors that have propelled its success, highlighting its user-friendly onboarding process and enhanced experience compared to Twitter. The conversation doesn’t stop there—they also delve into the potential repercussions for Twitter and the exciting advertising possibilities Threads brings to the table. Given Meta’s stronghold on the social media landscape, this episode sheds light on the implications for marketers and advertisers alike. Tune in to gain valuable insights into this rapidly evolving digital marketing landscape.


  • 00:00:00 Acknowledging Brilliance Despite Lack Of Originality
  • 00:03:39 App That Delivers Summaries And Customized News
  • 00:05:53 The Artifact App: A Twitter-inspired Low Barrier To Entry Experience
  • 00:12:21 The Hidden Power Of Threads: An Unexpected Social Application
  • 00:14:11 The Dominance Of Google And Facebook In The Internet Advertising Landscape
  • 00:19:17 Twitter And Threads: A Platform Divide


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