Episode 508: How Nathan Hirsch used partnerships to build a $12 million per year business

In this episode of Perpetual Traffic, Kasim is joined by serial entrepreneur Nathan Hirsch. They delve into Nathan’s unique hiring process, the organic marketing blueprint that scaled his business from $5k to $12 million, and his experience with business exit. Nathan shares his insights on the importance of minimum viable products, the power of affiliate programs, and the value of building software behind all of his companies.


  • 00:00:00 Introduction: Insights from a Successful Entrepreneur
  • 00:04:25 Startup Success: The Journey of a Serial Entrepreneur
  • 00:05:59 Business Opportunities: Beyond Trends to Customer Understanding
  • 00:08:19 Freeup’s Success Story: From Amazon to Organic Marketing
  • 00:12:22 Building Success: The Role of Reviews and Partnerships
  • 00:16:22 Enhancing Profits: The Impact of Referral Fees and Pricing Flexibility
  • 00:20:40 Strategic Partnerships: A Key to Software Development
  • 00:22:08 Proprietary Tech: A Potential Game-Changer for Exit Price
  • 00:26:29 The Acquisition Journey: Successes and Unexpected Challenges
  • 00:29:14 Entrepreneurial Navigation: Business Changes and Contract Renegotiations
  • 00:31:57 Hiring Solutions: From Bad Hires to Efficient Virtual Assistants
  • 00:34:08 The Interview Process: Recognizing Red Flags
  • 00:36:02 Team Structure: Balancing Internal Teams and Outsourced Assistance
  • 00:38:46 Hiring Challenges: Navigating Time Zones in the Philippines
  • 00:41:45 Building Company Values: The Role of Repetition and Positive Communication


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