Episode 511: The 5 Step System to Lowering Your Cost Per Lead 40% Using AI

Join Ralph, Kasim, and Kobi as they unpack a case study where AI was leveraged to slash the cost per lead by a whopping 40%. Kobi shares on how his team ingeniously integrated lead forms on Facebook and harnessed the power of chat GPT to fine-tune their copy. The trio underscores the need to pause, reassess, and pinpoint areas ripe for enhancement to drive superior outcomes.


  • 00:00:00 Unraveling Fast Sales and Lead Quality in a Complex System
  • 00:04:10 Delving into the World of Star Wars Fandom
  • 00:06:25 The Game-Changing Benefits of Augmentation Tools for Marketing
  • 00:11:09 Boosting Campaign Performance with Retargeting Ads
  • 00:15:48 The Evolution of Lead Forms: A New Era in Marketing
  • 00:17:37 Embracing Innovation: The Power of New Marketing Tools
  • 00:20:36 Progressive Profiling: Enhancing Engagement and Data Accuracy
  • 00:23:53 AI and Lead Forms: The Secret to Lowering Cost Per Lead
  • 00:26:56 Testing and Implementing for Optimal Ad Conversion
  • 00:29:19 Maximizing ROI: Diversifying Platforms and Focusing on Targets
  • 00:33:24 The Crucial Role of Efficiency in Small Business Sales
  • 00:36:23 The Power of Responsiveness in Sales Success
  • 00:39:29 Celebrating Cross-Channel Success and Teamwork in Q2 QBO
  • 00:41:16 Navigating Seasonal Business Operations with AI Tools


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