Episode 521: The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now

Ralph and Kasim join forces with the “Serbian Firecracker,” Ivan, to delve deep into the world of online marketing. Together, they unravel the complexities of new customer acquisition, shed light on the pitfalls of working with ill-equipped agencies, and emphasize the importance of tracking every step of the conversion journey. With candid discussions and expert insights, this episode offers a comprehensive look at the challenges and opportunities in the ever-evolving digital landscape.


  • 00:00:00 Strategies for Effective Multi-Inbox Management in Digital Marketing
  • 00:05:23 Selecting the Right Partner: Navigating the Sea of Online Marketing Agencies
  • 00:08:18 Warning Signs: Identifying Ill-Equipped Agencies that Can Stall Your Digital Growth
  • 00:11:23 Crucial Gaps in Conversion Tracking: Where Many Agencies Fall Short
  • 00:16:29 Evolution of Digital Traffic: The Rise and Impact of Influential Marketing Agencies
  • 00:22:03 Balancing Growth and Insight: Scaling Up with Full Visibility in Digital Marketing
  • 00:24:51 The Digital Conversion Toolbox: Agencies Missing Out on Conversions API and UTM Parameters
  • 00:29:56 Integrated Communication in E-commerce: Harnessing Email and SMS Effectively
  • 00:33:31 Maximizing ROI from Email and SMS: The Financial Impact of Every Converted Lead


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