Episode 522: Why Digital Marketer Sold The Perpetual Traffic Podcast to Tier 11 with Ryan Deiss

Ralph and Kasim sit down with Ryan Deiss to discuss the challenges of valuing a digital asset and the importance of mapping out a clear growth engine. They dive into the complexities of pricing a podcast and the need to consider factors such as hosts, promotion, and audience engagement. Ryan shares insights on negotiation strategies and the importance of finding the right home for your brand. With a focus on acquiring leads and sales, they explore innovative approaches to market domination and the power of networking.


  • 00:00:00 Challenges in Valuing Digital Assets
  • 00:04:31 Unraveling Podcast Pricing: The Complexity Behind the Value
  • 00:08:12 Key Factors in Podcast Valuation: Hosts, Promotion, and Audience
  • 00:10:58 Ryan Deiss on Effective Negotiation Strategies in Digital Marketing
  • 00:14:05 Finding the Right Home: Brand Positioning in the Digital Landscape
  • 00:15:29 A Deep Dive: The Importance of a Clear Growth Engine
  • 00:21:02 Realities of Acquiring Leads and Sales: Strategies for Market Domination
  • 00:23:12 The Power of Networking: How Connections Foster Growth in Digital Marketing
  • 00:23:46 Innovative Approaches to Growth: Beyond Traditional Methods
  • 00:26:43 The Art of Negotiation: Securing the Best Deal for Your Brand
  • 00:30:59 Establishing Value in a Dynamic Digital Market
  • 00:35:15 Beyond the Price Tag: Engaging and Retaining a Digital Audience
  • 00:37:33 Ryan’s Insights: How to Stay Ahead in the Ever-Changing World of Digital Marketing


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