Episode 539: 8 Key Elements to Craft a Perfectly Sellable Business with Jason Swenk

Jason Swenk dives into the art of making an agency attractive to potential buyers, discussing the intricacies of client transferability and the often-overlooked details of earn-outs. He shares invaluable advice on enhancing your agency’s value, from distinguishing your business as a market maker to understanding and automating key performance indicators (KPIs). Whether you’re considering selling your agency or aiming to scale it, this conversation is packed with strategic wisdom and practical tips that will equip you for success.


  • 00:00:00 – Reflecting on Creative Marketing Strategies and Business Acumen
  • 00:03:33 – Attracting Attention Strategically: From Annoyance to Engagement
  • 00:06:48 – Personalized Networking on Twitter: Seizing Business Opportunities
  • 00:11:57 – Identifying Sellable Assets Across Diverse Businesses
  • 00:13:00 – Crafting a Sellable Asset: The Solar Velocity Journey
  • 00:15:39 – Capitalizing on Investment Opportunities and Tax Advantages in Ownership
  • 00:17:55 – The Significance of Transferable Contracts in Business Transactions
  • 00:20:04 – Communicating Your Business Vision and Targeting Niche Markets
  • 00:24:37 – Achieving Predictable Revenue: The Path to a Growing Business
  • 00:26:25 – Predictable Revenue and Adapting Business Offerings
  • 00:31:47 – Becoming an Advisor for Sustainable Business Success
  • 00:35:00 – Profitability and Growth Metrics in the Agency Business
  • 00:36:32 – Navigating Valuation Dynamics: Multiples and Unicorns in Today’s Market
  • 00:38:22 – Harnessing Key Performance Indicators (KPIs) for Sales and Departments
  • 00:41:22 – Strategically Building a Business with Sale Potential: The Roadmap to Success


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