Episode 540: How to Maximize Your Black Friday Cyber Monday Campaigns on Google Ads

Step into the arena of Google Ads mastery where Black Friday success is not just hoped for, but engineered. Uncover the power of DemandGen campaigns and their unparalleled targeting capabilities, and grasp the indispensable role of third-party attribution software in sharpening your campaign’s effectiveness. Learn the art of priming your asset groups, harnessing Merchant Center promotions, and fine-tuning Performance Max campaigns to hit the mark with precision. The team from Tier 11 will be your guide to not just reaching but captivating an audience that’s ready to convert, propelling your e-commerce presence to new heights as you navigate the busiest shopping season of the year.


  • 00:00:00 – Introducing The Customer Acquisition Show
  • 00:05:27 – Unveiling DemandGen Campaigns: Your Black Friday Game-Changer
  • 00:07:43 – The Demand Gen Campaign: A New Approach for Black Friday Cyber Monday Success
  • 00:10:52 – Google Ads and Black Friday: Navigating Success
  • 00:12:40 – Black Friday Checklist: Key Preparations for Success
  • 00:23:17 – Google Ads Revolutionizing Audience Identification
  • 00:27:21 – Navigating the Complexities of Search Themes and Audience Signals
  • 00:30:15 – The Evolution of Keywordless Campaigns
  • 00:33:00 – Google Ads Game-Changers for Black Friday Cyber Monday
  • 00:34:43 – Maximize Machine Performance With Precision
  • 00:36:33 – Optimizing Google Ads for Black Friday – Expert Insights
  • 00:37:48 – Maximizing Black Friday Success with Strategic Awareness Campaigns


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