Episode 544: How to Use Meta’s New & Improved Lead Ads with Lauren Petrullo

Ralph and Kasim engage in a witty and insightful discussion with marketing expert Lauren Petrullo. They delve into the evolving world of AI in business, emphasizing the importance of a disciplined approach to new technologies. They discuss the strategic use of Meta lead forms, exploring their customization capabilities and direct CRM integration. Amidst a landscape reshaped by privacy laws and tracking challenges, Lauren shares valuable insights on customer engagement strategies and the critical balance of reliance on platforms like Meta.


  • 00:00:00 – Unveiling the Power of AI in Marketing: A New Era Begins
  • 00:02:00 – Meta’s Magic: Transforming Leads with Innovative Forms
  • 00:04:00 – AI Tools: The Secret Weapon for Time-Saving and Efficiency
  • 00:06:00 – Navigating the Maze of Data Privacy in Digital Ads
  • 00:08:00 – Crafting Questions that Connect: A Masterclass in Engagement
  • 00:10:00 – Beyond Meta: Balancing Platform Power with Marketing Savvy
  • 00:12:00 – Crafting the Perfect Lead Form: An Art and Science
  • 00:14:00 – CRM and Meta: A Symphony of Integration for Marketers
  • 00:16:00 – Tackling iOS Updates: Marketing Strategies in the Apple Era
  • 00:18:00 – In-App Ingenuity: Winning Strategies for Marketers
  • 00:20:00 – Europe’s Privacy Puzzle: How Marketers Can Stay Compliant
  • 00:22:00 – Mastering the Art of Data Collection in a Privacy-Centric World
  • 00:24:00 – Deep Dives into Digital Marketing: Expert Insights Unveiled
  • 00:26:00 – Adapting to Privacy Norms: A New Challenge for Marketers
  • 00:28:00 – The Conditional Logic Conundrum in Lead Generation
  • 00:30:00 – Tracking’s Future in Marketing: Staying Ahead of the Curve
  • 00:32:00 – Digital Ads Reimagined: Engaging Customers Like Never Before
  • 00:34:00 – Preparing for the Digital Marketing Revolution
  • 00:36:00 – AI in Action: Real-World Marketing Tactics Uncovered
  • 00:38:00 – Exclusive Tips for Digital Marketing Gurus
  • 00:40:00 – The Episode’s Best Bits: Key Insights and Strategies
  • 00:42:00 – Sneak Peek: What’s Next in Marketing Mastery
  • 00:44:00 – Wrapping Up: The Ultimate Marketing Insights Roundup


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