Ralph and Kasim engage in a witty and insightful discussion with marketing expert Lauren Petrullo. They delve into the evolving world of AI in business, emphasizing the importance of a disciplined approach to new technologies. They discuss the strategic use of Meta lead forms, exploring their customization capabilities and direct CRM integration. Amidst a landscape reshaped by privacy laws and tracking challenges, Lauren shares valuable insights on customer engagement strategies and the critical balance of reliance on platforms like Meta.
Chapters:
- 00:00:00 – Unveiling the Power of AI in Marketing: A New Era Begins
- 00:02:00 – Meta’s Magic: Transforming Leads with Innovative Forms
- 00:04:00 – AI Tools: The Secret Weapon for Time-Saving and Efficiency
- 00:06:00 – Navigating the Maze of Data Privacy in Digital Ads
- 00:08:00 – Crafting Questions that Connect: A Masterclass in Engagement
- 00:10:00 – Beyond Meta: Balancing Platform Power with Marketing Savvy
- 00:12:00 – Crafting the Perfect Lead Form: An Art and Science
- 00:14:00 – CRM and Meta: A Symphony of Integration for Marketers
- 00:16:00 – Tackling iOS Updates: Marketing Strategies in the Apple Era
- 00:18:00 – In-App Ingenuity: Winning Strategies for Marketers
- 00:20:00 – Europe’s Privacy Puzzle: How Marketers Can Stay Compliant
- 00:22:00 – Mastering the Art of Data Collection in a Privacy-Centric World
- 00:24:00 – Deep Dives into Digital Marketing: Expert Insights Unveiled
- 00:26:00 – Adapting to Privacy Norms: A New Challenge for Marketers
- 00:28:00 – The Conditional Logic Conundrum in Lead Generation
- 00:30:00 – Tracking’s Future in Marketing: Staying Ahead of the Curve
- 00:32:00 – Digital Ads Reimagined: Engaging Customers Like Never Before
- 00:34:00 – Preparing for the Digital Marketing Revolution
- 00:36:00 – AI in Action: Real-World Marketing Tactics Uncovered
- 00:38:00 – Exclusive Tips for Digital Marketing Gurus
- 00:40:00 – The Episode’s Best Bits: Key Insights and Strategies
- 00:42:00 – Sneak Peek: What’s Next in Marketing Mastery
- 00:44:00 – Wrapping Up: The Ultimate Marketing Insights Roundup
LINKS AND RESOURCES:
- Shops ads: Help boost your sales and ROAS on Facebook and Instagram
- Search Results for: Lauren Petrullo
- Search Results for: Kobi
- About instant forms
- How to create a lead ad from your Facebook Page
- Perpetual Traffic on YouTube
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
